Why Tinder's ice cream collab gets the heartbreak struggle right
And Tinder has decided to lean in to that very chaos with a cheeky ice cream collaboration with the Mumbai-based Indu Ice Cream. As part of Tinder's ongoing Move On campaign, it has launched four limited-edition heartbreak-inspired flavours that promise to turn your ex into an afterthought. 'As a brand, we don't believe breakups are just sad montages,' says Aditi Shorewal, Tinder's communications lead for India and Korea. 'They're the pilot episode of your next season. With this campaign, we're helping people box it out (literally), toss it out (see: our Ex-press Disposal Truck), and now, scoop it out. Healing is best served cold.' Indu Ice Cream founder Saloni Kukreja, who understands both flavour and feelings, calls the collaboration 'playful,' adding that it's where 'modern dating meets bold, Indian-inspired scoops.'
The flavours are each a mini emotional arc in themselves. There is Dil Ka Falooda, which folds desi drama into a self-respect sundae — perfect for the moment you realise your dignity deserves dessert. Not Your Match Ya is the palate cleanse you never knew you needed: a berry compote meets matcha slivers — sweet, spicy, and ideal as an ego boost after deleting that one match who should've stayed in the drafts. Your Ex's Tears is exactly what it sounds like, salty (with a lovely hit of caramel and a few chunks of coconut), ice-cold, and deeply satisfying, especially when consumed while watching Abbott Elementary and muttering, 'I'm so glad I dodged that.' And finally, Toxic Expresso (a deeply satisfying disc of dark chocolate unearthed over a bed of coffee ice cream) is that one bitter flavour you try once, just to prove you've outgrown it. Less rom-com, more roast.
These limited edition flavours are available only in Mumbai on Swiggy and Zomato.
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