Fenesta offers a cool solution in latest ad
HighlightsFenesta has launched a humorous summer campaign titled 'Beat the Heat with Fenesta,' emphasizing the importance of superior insulation and energy-efficient fenestration for home comfort. The campaign features a relatable narrative of a man struggling with the heat while working from home, showcasing the absurd lengths he goes to find relief, including working in a bathtub full of water. Susmita Nag, head of marketing at Fenesta, emphasizes that the campaign creatively communicates the value of Fenesta products in enhancing everyday comfort during peak summer heat.
As the relentless Indian summer intensifies, windows and doors brand, Fenesta has injected a dose of humor into the situation while offering a smart solution. Their latest summer campaign film, "Beat the Heat with Fenesta," highlights the crucial role of
superior insulation
and energy-efficient fenestration in achieving everyday comfort.
Conceptualised by The Titus Upputuru Company the film captures the quintessential struggles of an Indian summer within the home. The scene opens with a relatable image of a man working from home, visibly battling the heat – constantly wiping sweat, fiddling with the air conditioner remote, and resorting to increasingly desperate measures to cool down. In a moment of comedic absurdity, he is then seen attempting to work on his laptop while submerged in a bathtub full of water.
Susmita Nag, head of marketing at Fenesta, explained the campaign's intent: 'We're always exploring creative ways to communicate the everyday comfort and value Fenesta brings to homes. This film humorously reflects what many of us face during peak summers when even ACs seem to falter, often due to poor-quality windows and doors. Through playful storytelling, we highlight how choosing the finest Fenesta can make all the difference.'
Director Titus Upputuru shared his experience, stating, 'Fenesta products are a great solution to block out the heat and keep interiors cool. This was a joy to direct—we wanted the humour to feel unexpected and organic. The final shot, with the duck staring at the protagonist's bizarre bathtub moment, still cracks us up!'
As Indian households increasingly prioritize intelligent solutions that seamlessly integrate design, functionality, and sustainability, Fenesta continues to position itself as a leader with products that deliver on these fronts. This campaign serves as a lighthearted yet impactful reminder that seemingly simple choices, such as upgrading windows and doors, can significantly enhance daily comfort.
The "Beat the Heat with Fenesta" film is now available for viewing across Fenesta's digital platforms, including YouTube, Instagram, Facebook, and LinkedIn, inviting audiences to enjoy a laugh and a valuable insight this summer.
Watch the film here:
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