Latest news with #Fenesta
Time of India
20-05-2025
- Entertainment
- Time of India
Fenesta offers a cool solution in latest ad
HighlightsFenesta has launched a humorous summer campaign titled 'Beat the Heat with Fenesta,' emphasizing the importance of superior insulation and energy-efficient fenestration for home comfort. The campaign features a relatable narrative of a man struggling with the heat while working from home, showcasing the absurd lengths he goes to find relief, including working in a bathtub full of water. Susmita Nag, head of marketing at Fenesta, emphasizes that the campaign creatively communicates the value of Fenesta products in enhancing everyday comfort during peak summer heat. As the relentless Indian summer intensifies, windows and doors brand, Fenesta has injected a dose of humor into the situation while offering a smart solution. Their latest summer campaign film, "Beat the Heat with Fenesta," highlights the crucial role of superior insulation and energy-efficient fenestration in achieving everyday comfort. Conceptualised by The Titus Upputuru Company the film captures the quintessential struggles of an Indian summer within the home. The scene opens with a relatable image of a man working from home, visibly battling the heat – constantly wiping sweat, fiddling with the air conditioner remote, and resorting to increasingly desperate measures to cool down. In a moment of comedic absurdity, he is then seen attempting to work on his laptop while submerged in a bathtub full of water. Susmita Nag, head of marketing at Fenesta, explained the campaign's intent: 'We're always exploring creative ways to communicate the everyday comfort and value Fenesta brings to homes. This film humorously reflects what many of us face during peak summers when even ACs seem to falter, often due to poor-quality windows and doors. Through playful storytelling, we highlight how choosing the finest Fenesta can make all the difference.' Director Titus Upputuru shared his experience, stating, 'Fenesta products are a great solution to block out the heat and keep interiors cool. This was a joy to direct—we wanted the humour to feel unexpected and organic. The final shot, with the duck staring at the protagonist's bizarre bathtub moment, still cracks us up!' As Indian households increasingly prioritize intelligent solutions that seamlessly integrate design, functionality, and sustainability, Fenesta continues to position itself as a leader with products that deliver on these fronts. This campaign serves as a lighthearted yet impactful reminder that seemingly simple choices, such as upgrading windows and doors, can significantly enhance daily comfort. The "Beat the Heat with Fenesta" film is now available for viewing across Fenesta's digital platforms, including YouTube, Instagram, Facebook, and LinkedIn, inviting audiences to enjoy a laugh and a valuable insight this summer. Watch the film here:
Entrepreneur
12-05-2025
- Business
- Entrepreneur
Fenesta Acquires Majority Stake in DNV Global for INR 44 Crore to Boost Supply Chain
The transaction, which includes INR 31 crore via subscription to fresh equity and INR 13 crore through purchase of existing shares, is expected to be completed within the next two months You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Fenesta, the windows and doors division of DCM Shriram Ltd, has acquired a 53 per cent equity stake in DNV Global for INR 44 crore, marking a strategic push towards backward integration and expansion into the hardware segment. The transaction, which includes INR 31 crore via subscription to fresh equity and INR 13 crore through purchase of existing shares, is expected to be completed within the next two months, as per PTI. The move is part of Fenesta's broader strategy to enhance operational efficiency and scale. "This strategic investment marks a significant step in Fenesta's vision to enhance customer experience, deepen vertical integration, enhance product reliability, achieve accelerated growth in scale and unlock operational synergies across its supply chain," DCM Shriram said in a statement on Sunday. DNV Global, established in 2013, reported a turnover of INR 60 crore in the last fiscal. The acquisition will allow Fenesta to bring hardware manufacturing in-house. Hardware components are crucial to the performance and longevity of window and door systems, and this move positions Fenesta to gain more control over product quality and innovation. Saket Jain, business head, Fenesta Building Systems, said, "The acquisition is a natural extension of our long-term growth strategy. Hardware plays a critical role in defining both the performance and user experience of our window and door systems." He emphasized the strategic fit between the two companies, noting that the deal will provide Fenesta with more flexibility and responsiveness in product development. "With this move, we not only deepen our supply chain capabilities but also gain the agility to innovate and expand our hardware offerings across new home improvement segments," Jain added. Jain also highlighted that the integration will help Fenesta offer smarter, more durable, and more comprehensive solutions to customers, further strengthening its market position. Fenesta is a prominent brand in India's premium home improvement sector, manufacturing uPVC and aluminium windows and doors, as well as solid panel doors and building facades. The parent company, DCM Shriram Ltd, operates in a diverse range of sectors including sugar, fertilizers, and chemicals.
Time of India
12-05-2025
- Business
- Time of India
Shriram arm Fenesta buys 53% in DNV Global
NEW DELHI: DCM Shriram group firm Fenesta , which is into uPVC and aluminium windows and doors production, has acquired 53% equity stake in DNV Global for Rs 44 crore to expand its business. The acquisition cost includes Rs 31 crore of fresh equity and Rs 13 crore worth of equity shares to be bought from existing promoters and shareholders. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
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Business Standard
11-05-2025
- Business
- Business Standard
DCM Shriram's arm Fenesta buys 53% stake in DNV Global for Rs 44 crore
DCM Shriram group firm Fenesta, which is into uPVC and aluminium windows and doors, has acquired 53 per cent equity stake in DNV Global for Rs 44 crore to expand its business. The deal is expected to be completed in next 2 months. The acquisition of DNV Global will help Fenesta in backward integration and opportunity to create new line of business (hardware). "This strategic investment marks a significant step in Fenesta's vision to enhance customer experience, deepen vertical integration, enhance product reliability, achieve accelerated growth in scale and unlock operational synergies across its supply chain," DCM Shriram said in a statement on Sunday. The total acquisition cost is Rs 44 crore, which includes Rs 31 crore by subscribing to fresh equity share capital of DNV Global and Rs 13 crore by purchase of equity shares from the existing promoters/shareholders. Saket Jain, Business Head, Fenesta Building Systems, said, "The acquisition ...is a natural extension of our long-term growth strategy. Hardware plays a critical role in defining both the performance and user experience of our window and door systems." "With this move, we not only deepen our supply chain capabilities but also gain the agility to innovate and expand our hardware offerings across new home improvement segments," he added. This integration will accelerate Fenesta's ability to deliver smarter, more durable, a better product range and holistic solutions, he said. Fenesta, a division of DCM Shriram Ltd, is one of the leading brands for uPVC and aluminium windows and doors, solid panel doors, and facades. Established in 2013, DNV Global turnover in the last fiscal stood at Rs 60 crore. DCM Shriram is into sugar, fertilizers, chemicals businesses apart from Fenesta.
