Jordon Hudson accused of hijacking Bill Belichick commerical in a bikini to ‘hard launch' relationship
Former ESPN personality Pablo Torre alleged Friday on his 'Pablo Torre Finds Out' program that the 24-year-old Hudson bombarded the crew on the set of a commercial last summer for Underdog Fantasy, the home of Belichick's podcast, and made them film a version that featured her in a bikini by the pool with Belichick, 73.
'There was one famous story that was witnessed by, I am told, dozens of people, including freelance contractors who were hired to work on the set of a seven-figure scripted commercial,' said Torre, who clarified this was a separate commercial from the Dunkin' ad that aired in February.
6 Bill Belichick and Jordon Hudson pose for a photo backstage at the 14th Annual NFL Honors at Saenger Theatre on February 6, 2025 in New Orleans, Louisiana.
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6 Pablo Torre released his investigation about Bill Belichick and his girlfriend Jordon Hudson on May 9, 2025.
YouTube/Pablo Torre
'What I am told by among the dozens of people that witnessed the shooting of this, is what happened that day on set was 'highly unusual.' Jordon Hudson, who was at the time a person they kind of heard about, but again this was last summer… had arrived on set and stated immediately pitching herself for a role that had not been discussed in this scripted seven-figure commercial shoot. That would also serve as 'the hard launch ' of their relationship.'
Torre, who spoke with 11 people who have dealt directly with Hudson as part of Friday's bombshell episode, then detailed how the former college cheerleader allegedly 'left the set and came back sometime later and was wearing a yellow polka dot bikini and a sun hat.'
'Bill Belichick, if you're wondering, portrays no emotional change [on his face] as this is happening… She kept calling him a star… Belichick was going along it,' Torre said.
6 Jordon Hudson's relationship with Bill Belichick was revealed in 2024.
WireImage
Torre went on to claim that Hudson's plan was over before it started because the crew on set pretended to film her version but didn't turn on the camera.
'The crew had to figure out what the f–k do you do now. So the premise of the ad, according to my sources was, Jordon Hudson by the pool, sunning herself in a lounge chair trying to get Bill's attention, that kind of thing,' Torre said.
'… Taping for the actual commercial was done by then. So what they did was, they filmed something that one source told me, may have involved a camera that may not have even been on. … They had zero intention of using it.'
6 Jordon Hudson and Bill Belichick in the Dunkin' Donuts commercial for Super Bowl 2025.
dunkindonuts/X
The commercial that aired in September 2024 didn't feature Hudson.
Friday's revelation comes a month after Torre broke the news that Hudson used her power to force her way into the Dunkin' commercial, which featured the coach and was centered around actor Ben Affleck.
Torre's investigation provided a timeline of events and other alleged 'famous stories' of Hudson acting controlling and self-serving.
Torre also claimed on Friday's episode that two UNC sources said higher-ups inside the athletic department came to a decision last week that Hudson is no longer allowed on the UNC football field or inside its football facility.
6 Bill Belichick and Jordon Hudson stepped out together in February 2025.
Getty Images
6 Jordon Hudson and Bill Belichick during his now viral 'CBS Sunday Morning,' which aired on April 27, 2025.
CBS
'Don't think you'll be hearing much from Jordon moving forward,' one source said.
Carolina Athletics disputed that claim on Friday.
'While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,' Carolina Athletics said. 'Jordon will continue to manage all activities related to Coach Belichick's personal brand outside of his responsibilities for Carolina Football and the University.'
Torre, who claimed Belichick's family is concerned and that they are digging into Hudson, stood by his reporting in his own statement.
'The University of North Carolina can choose to describe or change its position on Jordon Hudson's involvement however it wishes, following the publication of our episode,' Torre said. 'We requested comment and filed dozens of FOIA requests that were not satisfied. And we stand by the specific reporting in our episode, which came from the highest levels of the football program.'
Last month, a viral video showed Hudson on the field with Belichick at a UNC practice.
Belichick's disastrous 'CBS Sunday Morning' interview followed, in which Hudson interrupted it and stopped the coach from answering a question about how the couple met.
The couple and UNC have been dealing with a media firestorm since.
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