'Huge statement of intent' - Everton confirm new founding partner for Hill Dickinson Stadium
The partnership, announced by Everton and Budweiser Brewing Group on Tuesday, marks a major collaboration between two global names. The club say Budweiser will now help shape the fan experience at Hill Dickinson Stadium, which the Blues are set to move into this season.
Leaning on their experience with other high-profile venues such as Wembley and The O2, Budweiser will aim to deliver a memorable matchday atmosphere for Evertonians. Fans can look forward to enjoying a wide selection of beers, ciders and alcohol-free options from the portfolio, including Budweiser, Corona and Stella Artois.
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The partnership will also see the creation of fan spaces across the stadium, including The Budweiser Fan Plaza and Dixie's Sports Bar – the latter located along the Village Street section of the venue. The 17,000-capacity Plaza is set to become a vital hub for fans to gather before and after games.
To enhance convenience, Budweiser Brewing Group will install state-of-the-art fast pour systems and frictionless self-service kiosks throughout the stadium. These features aim to cut waiting times, allowing fans to enjoy food and drink with minimal delay.
Angus Kinnear, CEO of Everton, said: "To have a globally recognised brand like Budweiser and a company like Budweiser Brewing Group as a Founding Partner of Hill Dickinson Stadium is a huge statement of intent.
"Budweiser shares our passion for sport, innovation and world-class experiences – we are thrilled to be working with them to deliver something truly special for Evertonians."
Brian Perkins, BU President of AB InBev Europe West, added: "This partnership with Everton represents a powerful alignment of shared values: passion for the game, innovation, and creating world-class fan experiences.
"We look forward to helping shape the next chapter of matchday culture on Merseyside and deepening our connection with football fans across the UK and beyond."
Budweiser joins a growing list of major brands committing to Everton's future at the new stadium. Others include technical partner Castore, catering provider Aramark, and timekeeping partner Christopher Ward.
The club's Official Soft Drinks Partner is expected to be announced soon.
The club confirmed on Tuesday that supporters are now able to book tours of the new stadium.
The Blues are in action at their new stadium on Saturday against AS Roma, before they take on Brighton & Hove Albion in the Premier League on August 24.
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