Zee unveils new logo, aims to deliver premium content, know what other benefits you will enjoy,
Zee Entertainment has been entertaining the audience for the last 30 years. At the same time, now Zee Entertainment Enterprises (Zeel) has updated itself in all these years. Meanwhile, Zee Entertainment Enterprises (Zeel) CEO Punit Goenka on Saturday revealed the new logo of the company and its other brands during the Zee Cine Awards 2025, which includes Zee TV, Zee 5, Zee Music Company and Zee Studios.
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Mint
2 days ago
- Mint
The rise of small-town stories on OTT: Grassroots-themed shows are proving to be cost-effective, culturally rich
Much like the wave that took over Bollywood around the early 2010s, when movie plotlines shifted to small towns, original shows on video-streaming platforms too are being set in tier-two and tier-three locations. The trend may have started with shows such as Panchayat in April 2020. Now, it has spread as makers take shows to small, remote parts of the country, whether it is Punjab in Kohrra or the northeast in the latest season of Paatal Lok, cashing in on local dialects and talent. While the common perception is that OTT is an upmarket, metro phenomenon with limited viewership in smaller towns, executives said that in the effort to widen audience reach, writers and makers are setting stories in the hinterland, which makes it cost-effective to put together and allows for new faces and real locations. Even metro audiences increasingly seek rooted stories from beyond the cities. 'Culturally relevant storytelling helps audiences connect with their roots and see their lived realities on screen, which fosters deeper engagement," said Raghavendra Hunsur, chief content officer of ZEEL. Also Read | Regional OTTs bank on native loyalty as viewership lags behind foreign players While the metros account for a significant portion of OTT consumption, there's been a notable and steady rise in viewership in tier-two and tier-three cities, with a major portion of ZEE5's audience from these regions, Hunsur added, noting that such stories increasingly resonate with urban audiences as well. 'The emotional depth, sociocultural nuance, and grounded storytelling offer a refreshing break from the gloss of typical urban narratives," he pointed out. Titles such as Aindham Vedham, Sankranthiki Vasthunam, Ayyana Mane, Vikkatakavi: The Chronicles of Amaragiri and Bhaiyyaji are prime examples of stories set in small-town India streaming on ZEE5. Nostalgia, depth In the fast-paced urban life, stories set in small towns or rural settings bring a sense of nostalgia and depth, agreed Nitin Gupta, chief content officer at Chaupal, a platform specialising in Punjabi, Haryanvi and Bhojpuri content. The service's titles such as Shikaari and Zila Sangrur have drawn viewers with their raw portrayal of village life and culture. The upcoming Sarpanchi 2 and Shahi Majra 2 are built on the success of their first seasons. The early adopters for any medium, including OTT platforms, tend to come from larger cities, according to Arpit Mankar, head of non-Bollywood category at Shemaroo Entertainment Ltd. However, as these platforms expand, smaller towns catch up. 'We have seen this trend across Pay TV, FM radio, and even YouTube. This shift naturally drives a demand for more authentic, culturally resonant narratives that cater to a broader audience base," Mankar said. Also Read | Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow; build on originals He added that as a result, small-town stories have become a critical part of content strategy. They offer a chance to connect with diverse audiences by capturing the humour, aspirations, and unique struggles of everyday India. These stories resonate with audiences by reflecting local traditions and the universal experiences of small-town life. While metro-centric content is getting increasingly repetitive, looking and sounding the same, regional tales find more draw from the fact that many viewers who live in big cities come from smaller towns, producer and director Hemal A Thakkar said. 'OTTs are also looking to cater to the lowest common denominator now, which are not urban viewers. The stories have to be accessible to all," said filmmaker Siddharth P Malhotra, who directed the Netflix original Maharaj set in pre-Independence Bombay. Malhotra pointed to the success of rooted tales even on the big screen, be it Lapataa Ladies or films made in southern languages. A wider lens "The shift was long overdue. Audiences in smaller towns were always there—what was missing were stories that reflected their lives with honesty. As platforms began to realise that relatability often outshines gloss, the storytelling lens naturally widened," said Dhruvin Shah, founder and CEO of JOJO, a Gujarati-language platform. Platform executives and content creators emphasised that the metros are not the only OTT market anymore. Also Read | Overseas markets emerge as big opportunity for local streaming platforms as diaspora seeks more regional content Charu Malhotra, co-founder and managing director of Primus Partners, said from a production point of view, smaller towns offer lower costs, whether it is rentals, permits or crew accommodation. There is also a growing talent pool in these regions: actors, technicians and writers who understand the local texture better than anyone else. 'Beyond cost, there's a richness in talent that's often untapped. By working with local talent, we not only control budgets but also nurture a sustainable creative ecosystem. It's not just about saving money, it's about investing in grassroots storytelling, which in turn feeds the larger vision of creating inclusive, pan-Indian OTT content," said Kaushik Das, founder and CEO of AAO NXT, an Odia-language OTT platform.
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Business Standard
6 days ago
- Business Standard
Entertainment Q4FY25 net profit jumps 14-fold to Rs 188.4 crore
Zee Entertainment Enterprises (ZEEL) reported a 14-fold increase in its consolidated net profit to Rs 188.4 crore for the January–March quarter (Q4FY25) compared to the same period last year. The profit figure includes gains from the company's portfolio rationalisation initiative and the treatment of Margo Networks as a discontinuing operation, valued at Rs 7.9 crore. The Mumbai-headquartered company's revenue from operations rose marginally by 0.7 per cent year-on-year (YoY) to Rs 2,184.1 crore in Q4FY25. The modest growth was largely due to a sharp 24.56 per cent decline in advertising revenue, which fell to Rs 837.5 crore. 'Domestic advertising revenue declined by 27 per cent YoY for the quarter due to a slowdown in the macro advertising environment, postponement of the Zee Cine Awards, a busy sports calendar and a higher base in Q4FY24,' the company stated in its investor presentation. In contrast, subscription revenue rose by around 4 per cent YoY to Rs 986.5 crore during the quarter, driven by both linear TV subscriptions and growth on ZEE5, the company's digital streaming platform. ZEEL's other sales and services revenue—which includes the distribution business—tripled to Rs 360.1 crore in Q4FY25. The rise was attributed to a higher number of film releases and increased syndication revenue. In the quarter, 16 shows and movies were released, including four ZEE5 originals. However, profit before interest, depreciation and tax (PBIDT) remained flat, dipping marginally by 0.1 per cent to Rs 98.2 crore for the quarter. 'There is not much meat left in us to cut,' a company executive said during the earnings call, referencing ZEEL's cost-cutting measures, particularly in its digital business, ZEE5. The executive added that future growth would now rely on increasing revenue as the scope for further cost reductions has been exhausted.
Hans India
27-05-2025
- Hans India
Ananya Panday shows a glimpse of the 'world around her'
Mumbai: Ananya Panday took to social media to offer her fans an intimate glimpse into the world around her. Taking to Instagram, the actress shared moments that reveal a fresh and personal side of her life. The 'Kesari Chapter 2' actress posted a series of pictures and wrote, 'Some of meeee and some of the world around meeee.' Her posts include solo pictures, candid moments with her furry friend, and stunning shots of beautiful landscapes. In the first shot, Ananya is seen flaunting her makeup and hairstyle as she looks straight into the camera. In the next, she is seen posing with her hand resting on her face. Her collection of photos also features a cute picture of her cousin Alanna Panday's son, River, along with some delicious cookies. Meanwhile, Ananya Panday recently grabbed attention with a heartfelt tribute to her father, veteran actor Chunky Panday, at the Zee Cine Awards 2025. She performed some of his classic hits, including the lively number 'Main Tera Tota, Tu Meri Maina.' The performance saw Ananya shining brightly on stage, supported by a dynamic group of dancers. The highlight came when Chunky Panday joined her mid-performance, turning the tribute into a truly special father-daughter moment. Sharing the moment on Instagram, the proud father wrote, 'This is the First time I got to Perform at an International Film Award function Thank you @zeecineawards and my Darling @ananyapanday what a Surprise So Proud of you Love you forever.' In the video, Ananya is seen performing one of her father's iconic songs, backed by a lively group of background dancers. The energy on stage escalated when they brought Chunky Panday up to join her. On the work front, the 'Student of the Year 2' actress was last seen in "Kesari: Chapter 2" alongside Akshay Kumar and R. Madhavan. Ananya Panday is set to star in Vivek Soni's upcoming film 'Chand Mera Dil.' Produced by Karan Johar, Adar Poonawala, and Apoorva Mehta under the Dharma Productions banner, she will be sharing the screen with Lakshya, known for his role in 'Kill.' In addition to this, Ananya is also gearing up to return as Bella Chowdhary in the web series 'Call Me Bae' for its second season.
