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Hindustan Times
5 days ago
- Climate
- Hindustan Times
Raincoats for men: Top 8 reliable rainwear from top brands like Clownfit, Zeel and more to battle the rains with ease
A good raincoat is less about making a fashion statement and more about function meeting comfort when it matters. With monsoons rolling in, the right outer layer can save you from being soaked on commutes or while running errands. But not all rainwear is built the same. Some feel like wearing plastic bags, others fall short the minute a proper shower starts. This list rounds up 8 raincoats for men that strike the right balance. From the lightweight design of a Zeel raincoat to the sturdier grip of a Clownfit raincoat, there's something here for every kind of rainy day. If you're looking for the best raincoat for men that does the job, we have our top curated picks. This Clownfish raincoat for men brings smart design to stormy days. Made from high-quality polyester, it's reversible and completely waterproof thanks to seam-sealed joints and leak-proof stitching. With a relaxed fit, hood, reflective stripes and a handy inner mobile pocket, this rain suit keeps you dry and visible while staying comfortable through commutes or outdoor work. THE CLOWNFISH Rain Coat For Men Waterproof With Pants Polyester Reversible Double Layer Rain Coat For Men Bike Rain Suit Standard Length Jacket Inner Mobile Pocket With Storage Bag (Brown),X-large The Wildcraft Unisex Rain Suit keeps things dry and breathable with its inner mesh lining and sealed seams. It's built for comfort, thanks to a snug elastic hem and an adjustable hood with a chin guard. The broad front flap with Velcro adds solid protection, while reflective trims make it a safe pick for low-light settings. Wildcraft Unisex Rain Suit - White (L) Parka Coat The Zeel raincoat for men is built with bike riders in mind. It features a waterproof jacket and pants combo with a breathable lining, adjustable hood, and high neck. Elastic cuffs and waistbands keep water out while the reflective back improves visibility. With flap-covered zippers and two handy pockets, this Zeel rainwear means business when the rain starts. ZEEL Rain Coat for Men Waterproof for Bike Riders with Adjustable Hood Along with Reflective Back, Waterproof Rainwear Suit with Polyester Jacket and Pants, AZ02 Olive-Lime L The Citizen Avengers reversible raincoat for men brings fun and function together. With waterproof pants, an inbuilt hood, and a large mobile-safe pocket, it's all about staying dry in style. The soft Butter Feel outer layer and PVC inner lining block water completely. Lightweight and easy to carry, this rain suit is ideal for daily use or outdoor activities. Citizen Avengers Reversible Casual Style Polyester,Polyvinyl Chloride Standard Length Raincoat For Men With Waterproof Pant, Inbuilt Hood & Carry Bag Durable & Lightweight Rainsuit | Light Grey, 2XL The Clownfish men's raincoat offers solid waterproof protection with a double-coated polyester build. It's reversible, breathable and packed with details like reflective stripes, a mobile-safe inner pocket, side flaps, and a high collar. Designed for comfort, it comes with a matching bottom and elastic waistband. Ideal for bikers and commuters, and it packs neatly into a printed pouch. THE CLOWNFISH Rain Coat For Men Waterproof Standard Length Raincoat With Pants Polyester Layer Rain Coat For Men Bike Rain Suit Rain Jacket Suit Inner Mobile Pocket, Storage Bag (Royal Blue Xxxl) The Bloomingdale raincoat set is made for all-weather reliability with a modern look. Built from premium waterproof material, it keeps you dry through everything from light drizzle to heavy rain. The set includes an adjustable top and bottom with a comfy fit. It's durable, breathable, and folds neatly into a handy carry pouch for easy storage on the move. Bloomingdale Rain Coat for Men & Women Waterproof Bike Raincoat The Amazon Brand Solimo men's raincoat keeps you dry and comfortable with its durable 200 GSM polyester build. It features a high neck, concealed hood, and smart seam-sealed zipper for solid protection. With reflective strips and double welt pockets, this long raincoat is built for practical use in unpredictable weather, whether commuting, hiking, or biking. Amazon Brand - Solimo Men Polyester Water Resistant Long Rain Coat (Blue, Large) The ZEEL AZ05 Black-Green XXL raincoat set brings solid rain protection for bikers and outdoor lovers. With waterproof polyester, PVC-coated lining, and a full-coverage hood, it handles downpours easily. The flap-over zipper, inner pocket, and reflective detailing add functionality. It includes a waterproof pant and a handy drawstring bag for easy storage during travel or camping. ZEEL Rain Coat for Men Waterproof for Bike Riders with Adjustable Hood along with inner pockets,Waterproof Raincoat with Polyester Jacket,Pants and Waterproof Drawstring Bag,AZ05 Black-Green XXL Zouk: Meet modern vegan designs, rooted in Indian artistry Vegan handbags for the modern professional: Work smarter, carry kinder Vegan leather handbag brands that will transform the way you style! Bag the one you want: Get handbags that speak your language. Polyester with a PVC or PU coating is a popular choice since it's lightweight, water-resistant, and dries quickly. Many also feature sealed seams and flap-covered zips to block water completely. Yes, many raincoats are designed specifically for bikers. Look for features like high-neck collars, reflective strips, elastic cuffs, and waterproof pants for full-body protection during rides. Absolutely. Most raincoats for men have a loose fit to accommodate regular clothes underneath, so you can wear them over office wear or casual outfits without feeling restricted. Go for double-coated fabric, seam sealing, flap-covered zippers, and adjustable hoods. Extras like inner pockets, a carry pouch, and high visibility detailing are helpful during intense weather or low-light conditions. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Fashion Value Chain
7 days ago
- Climate
- Fashion Value Chain
Style in Pursuit: Zeel's New Film Breaks the Rainwear Mold
As the rains begin to pour across the country, Zeel Climate Clothing, India's leading rainwear brand, is making a splash this time, in the world of fashion & digital storytelling. Their newest digital campaign gives the typical rain-soaked city chase an unexpected twist. What starts as a tense pursuit ends in an unexpected compliment not for the couple, but for their rainwear. Set in the heart of the city, the film follows a young protagonist in Zeel's latest rainwear, weaving through monsoon chaos with ease. From dodging traffic to gliding past puddles, it delivers a clear message: rainwear can be functional and unapologetically stylish. Zeel's New Film Breaks the Rainwear Mold The campaign is the latest step in Zeel's brand journey, moving from functional messaging like Sadaa Sukhe Raho and Designed for Motion to the emotionally driven and action-oriented Be Rain Ready platform. It signals a shift from purely utility-based communication to style-led storytelling. Be Rain Ready | Zeel Climate Clothings Monsoon 2025 Fashion Film Watch the campaign film here: 'We're not just protecting people from the rain – we're giving them the confidence to stand out in it,' says Rohit Trivedi, Director, Zeel Climate Clothing. 'BE RAIN READY is more than just a seasonal prompt – it's a fresh mindset. It's about helping consumers embrace the monsoon with colour, style, and boldness,' added Bhavika Madhyani, Brand Manager, Zeel Climate Clothing. Conceptualised by AlphaX, a young creative agency based in Mumbai, the campaign is crafted for digital-first viewing featuring high-energy storytelling, bold visuals, and short-format versions optimised for Instagram, YouTube, and other social platforms. Dorothy Rebello, Co-founder, AlphaX added, 'The idea was to merge everyday scenarios with unexpected twists, highlighting Zeel as the hero. The juxtaposition of a tense chase ending in a fashion compliment underscores the brand's message.' About Zeel Climate Clothing Founded in 1995 as NZ Seasonal Wear Pvt. Ltd., Zeel Climate Clothing has steadily grown into India's #1 rainwear brand. Known for technical innovation and mass appeal, the brand now aims to lead the space with a stronger emotional and stylistic connection to its audience – especially young, mobile-first consumers. Campaign Credits Client : Zeel Climate Clothing – Director, Rohit Trivedi | Brand Manager – Bhavika Madhyani Agency : AlphaX – Co-founder – Dorothy Rebello | Planner – Aditya Patil Production House: 95 Films | Director: Saurav Mukherjee
Yahoo
23-05-2025
- Business
- Yahoo
Trust Over Trend: Anti-PR Unveils Why Awareness Campaigns Are Losing Credibility
JOTO PR Disruptors unveils the power of Anti-PR during high-visibility months like National Military Appreciation Month. By redefining authentic brand messaging with purpose-driven storytelling, companies like Zeel are setting the standard for connecting with audiences who crave trust and relevance. TAMPA BAY, Fla., May 23, 2025 /PRNewswire-PRWeb/ -- Every May, brands flood the media with tributes to veterans for National Military Appreciation Month—but most fall flat. In a marketplace where consumers see between 6,000 to 10,000 ads a day, high-visibility dates often amplify the noise rather than break through it. (1) Traditional PR strategies and cookie-cutter campaigns get drowned out in oversaturated messaging, with every brand saying the same thing. "You shouldn't sell WHAT you do. You should sell WHY it matters," says Karla Jo Helms (KJ), Chief Evangelist of Anti-PR™ and strategist at JOTO PR Disruptors™. "Brands relying on conventional tactics are missing the point. It's no longer about being part of the conversation—it's about shaping the narrative with purpose." Breaking Free from PR Gimmicks A State of the Connected Customer report shows that 68% of consumers believe brands should demonstrate real action, not symbolic gestures, during awareness campaigns. (2) Despite this clear mandate from the public, many brands make the mistake of launching loud, generic messaging with low impact during awareness or purpose-driven events. However, this strategy often backfires, causing their messages to fade into the background and fail to connect with today's discerning consumers. Anti-PR flips the script. Rather than chasing attention through hype, it emphasizes authenticity, mission alignment, and real action—core elements that are increasingly in demand. "Consumers today are too savvy for slogans. They want purpose," Helms explains. "Trust is currency. If you're not showing up with something real, you're not showing up at all." Lead with Why, Not What One standout example of this approach in action is Zeel, a leading provider of in-home medical massage. Instead of relying on generic "thank you for your service" phrases, Zeel took meaningful action by offering a permanent 20% discount on all medical massage therapy services for veterans and active-duty members. This program wasn't just a marketing gimmick—it was a bold move rooted in their values. Key elements that set Zeel's campaign apart: Radical Transparency: Communicating their long-term goal of redefining access to care. Data-Driven Storytelling: Backing their initiative with measurable outcomes tied to veteran wellness. Real Action: Committing to lasting change, not one-off PR stunts. Timely Relevance: Aligning messaging with key healthcare issues that matter most to today's veterans, while actively engaging military and vet communities. Zeel's campaign isn't about riding a wave of seasonal relevance—it was about advancing a mission statement. The initiative became a proof point of how purpose-aligned messaging earns visibility, loyalty, and lasting impact. Authenticity Is the New Differentiator Anti-PR doesn't just help brands stand out—it strengthens trust and drives ROI by fostering deeper connections with audiences. Companies that embed their values into every campaign—not just during awareness months—build reputations that endure. "Brands that miss the mark during cultural moments like Military Appreciation Month are wasting powerful opportunities," says Helms. "But those that align action with truth are remembered—not just for what they said, but for what they did." About JOTO PR Disruptors™ Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at About Karla Jo Helms Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception. References: 1. Adfuel Inc. "The Daily Ad Exposure: How Many Ads Does the Average Person See Each Day?" Adfuel, 27 June 2024, 2. Eversoll Duggan, Cheyenna . "The Empathy Advantage: Using Customer Data to Personalize Marketing | Simon Data." 2024, Media Inquiries: Karla Jo Helms JOTO PR™ 727-777-4629 Media Contact Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@ View original content to download multimedia: SOURCE JOTO PR™ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
22-05-2025
- Climate
- Time of India
Zeel's new film breaks the rainwear mold
HighlightsZeel Climate Clothing's latest digital campaign takes an innovative approach, showcasing rainwear as both functional and stylish amidst the monsoon chaos in urban settings. The campaign marks a significant shift in Zeel's messaging, moving from utility-focused slogans to a more emotionally driven narrative with the 'Be Rain Ready' platform, promoting confidence and boldness in embracing the rain. Conceptualized by AlphaX, the campaign features high-energy storytelling and is tailored for digital platforms, emphasizing the brand's creative vision through unexpected scenarios and vibrant visuals. As the rains begin to pour across the country, Zeel Climate Clothing , India's rainwear brand, is making a splash this time, in the world of fashion and digital storytelling. Their newest digital campaign gives the typical rain-soaked city chase an unexpected twist. What starts as a tense pursuit ends in an unexpected compliment not for the couple, but for their rainwear. Set in the heart of the city, the film follows a young protagonist in Zeel 's latest rainwear, weaving through monsoon chaos with ease. From dodging traffic to gliding past puddles, it delivers a clear message: rainwear can be functional and unapologetically stylish. The campaign is the latest step in Zeel's brand journey, moving from functional messaging like Sadaa Sukhe Raho and Designed for Motion to the emotionally driven and action-oriented Be Rain Ready platform. It signals a shift from purely utility-based communication to style-led storytelling. 'We're not just protecting people from the rain — we're giving them the confidence to stand out in it,' saod Rohit Trivedi, director, Zeel Climate Clothing. 'Be rain ready is more than just a seasonal prompt — it's a fresh mindset. It's about helping consumers embrace the monsoon with colour, style, and boldness,' added Bhavika Madhyani, brand manager, Zeel Climate Clothing. Conceptualised by AlphaX, a young creative agency based in Mumbai, the campaign is crafted for digital-first viewing featuring high-energy storytelling, bold visuals, and short-format versions optimised for Instagram, YouTube, and other social platforms. Dorothy Rebello, co-founder, AlphaX added, 'The idea was to merge everyday scenarios with unexpected twists, highlighting Zeel as the hero. The juxtaposition of a tense chase ending in a fashion compliment underscores the brand's message.' Watch the video here:
India.com
18-05-2025
- Entertainment
- India.com
Zee unveils new logo, aims to deliver premium content, know what other benefits you will enjoy,
Zee Entertainment has been entertaining the audience for the last 30 years. At the same time, now Zee Entertainment Enterprises (Zeel) has updated itself in all these years. Meanwhile, Zee Entertainment Enterprises (Zeel) CEO Punit Goenka on Saturday revealed the new logo of the company and its other brands during the Zee Cine Awards 2025, which includes Zee TV, Zee 5, Zee Music Company and Zee Studios.
