Bama Rush girls celebrate in the streets as they learn which sororities they got accepted into

Daily Mail​

10 hours ago

The newest members of the University of Alabama 's sororities have officially been chosen, marking the end of this year's Bama Rush.
Back in 2021, a series of women who were trying to join the University of Alabama's Panhellenic community documented their road to being accepted into one of the 18 different sororities at the school, and uploaded it all to TikTok under the hashtag #BamaRush.
Their videos quickly exploded, and many people on the web became enthralled with watching the lengthy process play out.
Since then, every time August rolls around, #BamaRush goes viral once again, as a whole new set of freshmen hopefuls at the University of Alabama and other Southern schools put their best foot forward to vie for the chance to get accepted into the sororities on campus.
This year was no different... and after nine days of battling it out to see who would earn a spot in the coveted sororities, the recruitment period concluded on Sunday, August 17.
Known as Bid Day, about 2,400 women finally found out which sorority they'd be joining - if any - during a ceremony at UA's Bryant-Denny Stadium.
It's tradition for the chosen women to run through the campus to Sorority Row, and photos obtained by the Daily Mail showed the newest recruits excitedly bolting to their new homes.
The women were seen celebrating all over the campus, hugging, and cheering moments after learning their fates.
It's tradition for the chosen women to run through the campus to Sorority Row
It's certainly an exciting time for the students as it marks the beginning of a new era for them.
One day earlier, during the final recruitment day, known as Preference, there was a terrifying moment when one of the women needed medical assistance.
Dramatic images showed the student, who looked distressed, being taken into an ambulance via stretcher surrounded by EMTs.
It's unclear what caused the incident, but it was certainly a possibility that she had gotten overheated.
Temperature soared to the mid-90s this weekend, with a heat advisory in affect in Alabama.
Trisha Addicks, the first official nation-wide recruitment coach, recently lifted a lid on the lengthy Bama Rush process exclusively with the Daily Mail.
For a fee of $4,500, potential new members (known as PNMs) can receive comprehensive coaching, conversation prep, and styling from Addicks.
She also offers advice on securing recommendations, networking, and even fine-tuning clients' social media presence.
Some moms try to hire Addicks, a University of Georgia alumna based in Atlanta, as early as junior year of high school, before they even know where their daughter will be attending for school.
And with the boom of 'RushTok' Addicks has seen in surge in clients from other corners of the country.
'They are coming in droves from the North, Midwest and West because they want a part of that,' she said.
She noted that recruitment can be 'isolating and hard,' especially when PNMs see their friends getting bids to the houses they want and were dropped from.
And, in the cases where mothers are heavily involved in the process, some parents will 'spiral' when their daughters' options dwindle during rush, causing panic.
'I had a woman reach out to me this week, and she was very distraught because her daughter had been dropped from all but one,' Addicks revealed.
It's a longstanding tradition for them to run through the campus after learning their fates
While she can't know for sure what went wrong, she would have to guess it's because the client doesn't have 'much of a social media presence.'
PNMs need to be Google-able, she said, though they shouldn't be posting thirst traps aplenty, she noted.
'It may not hurt you at some sororities, but why risk it?' she said. 'Because it's not going to help.'
Still, not everyone who goes through recruitment will get a bid.
'My phone will ring off the hook next week for people who did not have successful rush,' she admitted.