
The 'It's gonna be May' meme is back: What it means and why it's all over social media
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Watch: Justin Timberlake reveals gender of fan's seventh child
Justin Timberlake revealed the gender of a long-time fan's baby during his concert in Salt Lake City.
As the calendar flips from April to May this week, social media users will likely see "It's gonna be May" memes featuring musician Justin Timberlake.
The meme stems from NSYNC's 2000 smash hit "It's Gonna Be Me." When singing the titular line in the song, Timberlake annunciates the word "me" as "May."
According to a 2016 article from E! News, the first iteration of the meme appeared on Tumblr in 2012. The meme included a calendar featuring a smiling photo of Timberlake on April 30 with "It's gonna be May!" written on it. The meme caught fire, and different versions of it have been in circulation online and on social media ever since.
Timberlake even got in on the fun himself in 2020 amid the COVID-19 pandemic, posting a version of the meme on X, then known as Twitter, where his mouth is covered by a mask.
Is Justin Timberlake saying 'me' or 'may' in 'It's Gonna Be Me'?
Timberlake said in a September 2023 interview on popular YouTube interview show "Hot Ones" that he was not the one who came up with idea to sing the line in the song that way.
The "Cry Me a River" singer confirmed on the show that he sang "It's gonna be me," and a producer told him to say "may" instead, with fellow NSYNC member JC Chasez chiming in to remind Timberlake the producers and songwriters Max Martin, Andreas Calsson and Rami were Swedish and had accents.
"What's funny specifically to Max Martin is the parts of their English that were broken actually made them catchier songwriters because they would put words in a way that almost didn't make sense, but when you sang them, they were more memorable," Timberlake said.
"I knew one day they're going to invent this thing called memes," the Grammy award-winning singer joked. "But yes, it was a specific note and I did it the way he requested and that's what made the record," he concluded.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
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'Consider watching together when you can. This helps you learn what your child likes and what the content presents to them,' she explains. 'The most powerful tool is still an ongoing, open conversation.' In fact, being actively interested and involved in what your kids are watching, no matter their age, is one of the most important things parents can do to keep their kids safe online. 'As parents, one of the best things we can do is help guide that exploration rather than shut it down,' says Dr. Kollins. 'Allowing kids to engage with digital content while they're still at home gives us a chance to support them when things get confusing, complicated, or overwhelming.' Screen Time Limits Matter for Parents, Too Parents should also practice what they preach when it comes to screens, phones, and tablets. 'Modeling healthy digital behavior—like putting phones away during conversations, prioritizing face-to-face connection, and valuing rest—also teaches children how to develop a healthier relationship with their devices,' says Dr. Wetter. Teach kids media literacy skills and tools to help them navigate what's OK to watch and what they should stay away from, as well as how to separate what's real and what is entertainment. 'Explain that influencers are often being paid to promote products, that videos are edited to seem more exciting than they really are, or that many online personas are exaggerated for effect can help children separate entertainment from reality,' says Dr. Wetter. 'Think of it like scaffolding. It's there to prop them up and for safety, but as time goes on and they can stand on their own, it can slowly come away,' Dr. Kollins explains. 'The goal isn't to control every moment; it's to create balance. 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