EnsembleIQ's Product of the Year Canada Announces 2025 Award Winners
'In the evolving consumer landscape of 2025, the value of Product of the Year continues to prove itself to be a beacon of truth to shoppers. Consumers now have the most access we have ever seen to products and services with the marketplace becoming increasingly dynamic. Retailers are leveraging strategic partnerships and tapping into the growing influence of retail media to amplify their products' reach and impact.'
The Product of the Year seal has become a trusted emblem of quality, standing out in a crowded market where consumers value credibility. 'Winning this distinction is more than an accolade—it's a launchpad that connects brands with savvy, value-driven shoppers. As we've seen this year, it's the products that embrace smart functionality, eco-conscious designs, and innovative ingredients that truly resonate,' notes Mike Nolan, Global CEO of Product of the Year Management.
With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.
From sustainability, personal care, and household essentials to the latest food and beverage options and beyond, the winners of the 2025 Product of the Year Canada Award include:
Baked Goods | Snack Factory® Pretzel Crisps® Milk Chocolate Crunch (155 g) – Campbell Company of Canada
Better For You Snacks | Canadian Rangeland Bison Steak Bites – Canadian Rangeland Bison
Better-for-you Beverage | Mio Energy & Mio Hydrate Powder Drink Mix – Kraft Heinz Canada
Bread & Bagels | VILLAGGIO® RUSTICO™ Harvest Multigrain – Bimbo Canada
Candy / Confectionary | EXCEL® Refreshers – Mars Canada
Cereal | Kellogg's® Mini-Wheats® Low Sugar – WK Kellogg Canada Corp.
Chips | RITZ Baked Chips Sour Cream & Onion – Mondelēz Canada
Chocolate | Cadbury Golden – Mondelēz Canada
Coffee | Van Houtte® Brew over Ice – Keurig Dr Pepper Canada
Coffee Maker | K-Brew+Chill – Keurig Dr Pepper Canada
Cold Foam Product | International Delight Cold Foam – Danone Canada
Crackers | Crispers Smokey Bacon – Mondelēz Canada
Egg Product | Naturegg® Omega Plus Solar Free Range – Burnbrae Farms Limited
Face Care | NIVEA LUMINOUS630® Dark Spot Solution Advanced Serum – Beiersdorf Canada Inc.
Frozen Appetizers | Western Family Hot Honey Pretzel Coated Cheese Bites – Pattison Food Group
Frozen Meals | Crave Global Cravings Frozen Meals – Kraft Heinz Canada
Functional Shot | Bio-K+ Active Probiotic Shot – Bio-K+, a Kerry Company
Health & Wellness | Transitions® GEN S™ – Transitions Optical
Healthy Kids Snacks | GoGo squeeZ® Apple Cinnamon and Apple Cherry Vanilla – Groupe Bel Canada Inc.
Healthy Snacks | Protein Candy Classic Fruit - Sour – Protein Candy
Household Appliance | Shark Cordless Detect Pro 1.3L Auto-Empty System with QuadClean Multi-Surface Brushroll – Shark Canada
Ice Cream | KitKat Bars – Nestlé Canada
Large Appliance | KitchenAid® Multifunction Over-the-Range Microwave Oven with Infrared Sensor Modes – Whirlpool Canada
Limited Edition or Seasonal Product | Zavida 24 Days of Coffee Advent Calendar – Zavida Coffee Roasters
Mattress | Sealy Posturepedic® Plus Eurotop – Sealy Canada Ltd.
Mattress-in-a-Box | Wave Hybrid Snow Mattress – Casper Canada
Men's Grooming | OneBlade First Shave – Philips Canada
Oral Care | Colgate® PerioGardSF Gum Care + Enamel Rebuild Toothpaste – Colgate-Palmolive
OTC Remedies | TUMS Chewy Bites with Gas Relief – Haleon Canada ULC
Pet Food | Go! Solutions Hairball Control + Urinary Care – Petcurean
Plant-Based Cheese | The Laughing Cow Plant Based Garlic & Herbs – Groupe Bel Canada Inc.
Ready-to-Eat Meals | Ben's Original™ Street Food – Mars Canada
Refrigerator | KitchenAid® 4-Door Refrigerator with Flexible Temperature Zone in PrintShield Finish – Whirlpool Canada
Savoury Snacks | Black Diamond Cheestrings X-Treme Pizza & Nacho – Lactalis Canada
Skin Care | Bio-Oil® Body Lotion – Advanced Innovations Inc.
Smart Range | Whirlpool 30-inch Smart Electric Range with Air Cooking Technology, WipeClean™ Coating, Steam/Self Cleaning, Rapid Preheat 5.3 CuFt Capacity – Whirlpool Canada
Snacks | OREO Maple Creme – Mondelēz Canada
Soups & Sauces | Heinz Pickle Ketchup – Kraft Heinz Canada
Sour Gummy Candy | SOUR PATCH KIDS Strawberry – Mondelēz Canada
Sustainable Product | Terrabrae™ Soil Enhancer – Burnbrae Farms Limited
Sweet Gummy Candy | Nerds Berry Gummy Clusters – Ferrara Candy Company
Sweet Treats | Chips Ahoy! Caramilk – Mondelēz Canada
Zero Sugar Carbonated Beverage | Dr Pepper® Zero Sugar – Keurig Dr Pepper Canada
The 2025 Product of the Year Canada winners will be highlighted nationally in a segment of The Morning Show on Global, on February 13 at 9:00 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2024 winners will be featured in video pre-rolls that will run on the GlobalTV app and PlutoTV, across targeted content from some of Corus' premium brands. Winning products will be part of a returning campaign on Flipp, the one-stop marketplace for everyday savings and deals, Elle Canada, the renowned fashion and lifestyle brand and in Walmart Canada Stores, the leading Canadian omnichannel retailer. Winners also receive premium coverage from EnsembleIQ, North America's leading source of insightful information and actionable connections in retail, technology, consumer goods, healthcare and hospitality, including Canadian Grocer and Convenience Store News Canada.
For additional information about the 2025 Product of the Year Canada winners, visit productoftheyear.ca and follow along on social media with #POYCanada2025 on Instagram, Facebook, LinkedIn and X.
About EnsembleIQ:EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. To learn more about EnsembleIQ, visit ensembleiq.com.
About Product of the Year:Product of the Year is the largest consumer-voted, globally recognized award for product innovation. Established 38 years ago, POY currently operates in over 45 countries with the same purpose: guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 4,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products announced in February of each year are included in Product of the Year's national marketing program and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years. For more information, visit productoftheyear.ca.
About Kantar:Kantar is the world's leading marketing data, insight, and consultancy company. We know more about how people live, feel, shop, vote, watch, and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
Media ContactAndrea PhillsBrand Manager, Product of the Year Canadaaphills@ensembleiq.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/08ce580d-3978-4e09-a6bd-ee58e4522da0Sign in to access your portfolio
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