West Bengal tourism dept to celebrate Jamai Shashti with ‘Jamai Aador' food festival
In an effort to promote cultural tourism and celebrate Bengal's treasured familial traditions, the West Bengal Tourism Development Corporation Limited (WBTDCL) will host 'Jamai Aador', a special initiative launched by Chief Minister Mamata Banerjee in celebration of Jamai Shashti.
The event is scheduled for May 31 and June 1, 2025, and will take place across four key tourist lodges managed by the state tourism department: Udayachal (Bidhannagar), Dighali 1 (Digha), Shantobitan (Bolpur), and Mainak (Siliguri). The celebration aims to spotlight the traditional Bengali custom of honoring the jamai (son-in-law).
A major highlight of the two-day festival will be an expansive Bengali culinary experience. Meals will be served during lunch (12:01 pm to 3:00 pm) and dinner (7:00 pm to 10:00 pm), featuring a specially curated menu of traditional Bengali delicacies. The meal begins with a refreshing welcome drink of lime soda, followed by a selection of dishes including phulko luchi, alur dom, sugondhi chaaler bhaat, lau diye orhor daal, and jhuro aloo bhaja.
Guests can also enjoy a variety of elaborate offerings such as chhanar pur bhora potoler dorma, begun sundori, kaju kishmish pulao, golda chingrir malaikari, bhetki paturi, and pathar kosha mangsho. The feast concludes with quintessential Bengali desserts like kachaa aam er chatni, machher/chingrir papad, paka aam, talshaansh sandesh, pantua, mishti doi, and mishti paan. This full-course meal is priced at Rs 1,099 (inclusive of all taxes) at all four venues.
Additionally, Udayachal in Bidhannagar will offer two Bengali-Mughlai fusion cuisine packages.
The Rs 649 menu includes bhetki fish fry with mustard, special chicken dum biryani, chicken chaap, and shahi phirni, while the Rs 749 package offers a variation featuring mutton dum biryani in place of chicken.
'Jamai Aador is an initiative to honour the traditional celebration of Jamai Shasthi, a cherished cultural occasion in Bengal that symbolises affection and hospitality towards sons-in-law. This year, we are highlighting the essence of Bengali culinary heritage with an elaborate spread of authentic regional delicacies. In addition to the traditional Bengali fare, we have also introduced Mughlai dishes, blending the richness of two culinary traditions that have long coexisted in Bengal's food culture,' an official of the WBTDCL said.
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