Skinn by Titan reimagines Rakhi gifting with Athiya and Ahaan Shetty
Athiya Shetty
and
Ahaan Shetty
. The film gently nudges audiences to move beyond generic
Rakhi gifting
and choose something truly meaningful. After all, no one knows you quite like your sibling does.
Titled 'Gift Skinn, to the one you know by heart,' the heart of the film lies in its relatability. It opens with the Shetty siblings teasing each other over years of hilariously 'silly' gifts — from quirky mugs to not-so-subtle T-shirts. But this year, Ahaan surprises his sister with a thoughtful Skinn
fragrance gift set
featuring Celeste and Celeste Beyond, turning a moment of laughter into something unexpectedly emotional. It's in this shift from banter to warmth, that the campaign finds its voice.
'Sibling gifting is often rooted in nostalgia, and inside jokes but rarely in true thoughtfulness,' said Urvashi Jain, brand head – fragrances,
Titan Company
. 'This year, we wanted to reposition fragrance as more than just a gift; but a reflection of how deeply you know someone. With Athiya and Ahaan, we found the perfect lens to bring this emotional nuance alive.
The film not only captures Skinn's signature tone - authentic, and rooted in relationships but also showcases how fragrance can become a powerful emotional gesture. Because when it comes to siblings, it's not about the loudest gift, but the most memorable one.
The campaign is now live on Skinn' digital platforms.
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