Like a True Dandy, ASAP Rocky Wore His Own Design to the 2025 Met Gala
As an official co-chair of the 2025 Met Gala, A$AP Rocky was of course expected arrive in a memorable look. And like a true modern-day dandy (or 'Fashion Killa,' rather) the Vogue May cover star did not disappoint. The star chose to wear a custom design from his own creative agency, AWGE. (Talk about the ultimate style flex: 'Oh this? It was custom made for me, by me.')
Doing a contemporary spin on tailoring, Rocky took a cool, sportswear-minded route that reflected his impeccable personal style: He wore a double-breasted AWGE parka in technical wool, complete with coated snaps and velcro detailing on the sleeves. The jacket was inspired by the Marmot outerwear Rocky saw being worn in his native Harlem growing up. To him, the jackets represented modern-day dandyism, and he wanted to pay homage to that. 'Marmots are a Harlem tradition; in the winter, everyone has a Marmot on,' Rocky told Vogue during his final fitting in New York. 'That was our teenage jacket.'
Rocky's longtime stylist Matthew Henson, who played a pivotal role in bringing the design to life, adds, 'Rocky wanted to do something new and original. He wanted to pay homage to New York, and one of the biggest and most well-known jackets [in this city] is a Marmot jacket. It's a really crazy outdoor technical jacket, but it has a really beautiful shape.' The duo reinterpreted the piece with a double-breasted closure, giving it a surprisingly formal feel. 'It closes the same way that a tuxedo would,' says Rocky. The 2025 Met Gala co-chair paired the jacket with dressier pieces including a white cotton poplin shirt, a black wool trousers and a vest, exposed satin boxers, and a black wool necktie for a more traditional finish. Accessorizing the look, meanwhile, were a pair of dressy oxfords that AWGE made in collaboration with Christian Louboutin, as well as jewelry pieces by Bulgari.
Rocky launched AWGE in 2014, and showed the design agency's first full runway collection during Paris Fashion Week in June 2024. (In his May Vogue cover story, the rapper wears a sleek gray AWGE suit in a photo taken alongside his grandmother, Cathy.) Rocky says that helming his own brand has allowed him to experiment with his sense of style—though that is well-formed by now. 'This is my favorite style era of mine,' Rocky says of his dapper wardrobe today. 'Being a dad has definitely influenced my style today.'
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