Gap and Malbon Golf launch capsule collection
Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign.
Set to launch on Friday, the collaboration merges Malbon's signature golf aesthetic with Gap's prep-inspired essentials, resulting in a 33-piece collection for men and women.
The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138.
'Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,' said Mark Breitbard, president and CEO, Gap brand.
'Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.'
The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix.
As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt.
'We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap's heritage is incredibly exciting," added Malbon founders Erica and Stephen Malbon.
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