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KL, JB ranked among Asia's most popular repeat-visit destinations

KL, JB ranked among Asia's most popular repeat-visit destinations

by AUFA MARDHIAH
KUALA LUMPUR (KL) and Johor Bahru (JB) have been named among Asia's top 10 destinations with the highest number of repeat visitors, according to travel platform Agoda's latest ranking for the first half of 2025 (1H25).
The capital remains a favourite for returning travellers thanks to its mix of cosmopolitan atmosphere and unique cultural heritage, featuring diverse cuisine, world-class shopping malls and iconic modern landmarks.
JB, meanwhile, is gaining recognition as a leisure destination, offering family-friendly attractions, lifestyle activities and convenient transport links.
Bangkok, Tokyo, Seoul, Bali and Osaka topped the list, followed by Taipei, KL Da Nang, JB and Hong Kong (HK).
Agoda's Malaysia and Brunei country director Fabian Teja said the inclusion of both Malaysian cities alongside other regional destinations demonstrates their lasting strength and appeal as urban holiday spots.
He added that the trend also reflects travellers' growing interest in revisiting familiar places.
'These destinations prove that one visit is not enough, prompting many travelers to return to their favourite destinations.
'They return to explore places they haven't been to yet, visit locations they miss or simply enjoy the comforts that are close to their hearts.
'Agoda data shows that many travellers are returning to the same destinations over and over again in the first six months of this year, reflecting the extraordinary appeal of these places,' he said in a statement.
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Malaysia and Bangladesh to collaborate on halal products for global market

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