I tested Samsung's AI vac with BRAIN that knows how to clean better than me – but the most shocking part was on my phone

The Sun

12-07-2025

SAMSUNG is not just pushing out super slim smartphones - but super clever household appliances too, such as the Bespoke Jet AI Ultra.
The vacuum is smarter than ever, and can even stop automatically so you can take phone calls.
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The clever cordless cleaner even delivers message alerts when you connect your phone to the vacuum via Samsung's SmarThings app.
When you're about to miss a call or text over the sound of the hoover, a notification pops up on the Samsung vacuum's display.
The 2025 Bespoke AI Jet Ultra can even turn off automatically whenever you receive said phone call or message.
The display also alerts you to any blockages, and tells you which cleaning mode its artificial intelligence (AI) brain has decided is best for each room.
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Samsung Bespoke Jet AI Ultra: Brainy AI
The vacuum includes a revamped version of Samsung's 'AI Optimum Tech' which can classify more surfaces than before.
As the vacuum glides across each room, it can detect different carpet types and flooring by sensing the brush load and vacuuming air pressure.
It then automatically adjusts its settings, like suction power and brush speed, to suit.
By sensing the floor type, you're always on the right setting - which not only makes cleaning less labour intensive, but can also save the cordless vacuum's battery.
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Samsung Bespoke Jet AI Ultra: Battery
According to Samsung, the Ultra can vacuum continuously for up to 100 minutes while on Min mode - the least powerful of the five cleaning modes: Min, Mid, Max, AI, and Jet.
But that time shrinks drastically if you want to use the mega powerful 400W Jet mode.
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While cordless vacuums are a dream to use, it never fails to surprise me just how quickly they run out of charge.
I suppose that's why the AI is there to tell me that every surface does not, in fact, require the extreme suckage of the Jet mode.
Fortunately, it comes with two battery packs - so you do have a backup.
One battery is more lightweight than the other, which Samsung says is for "quick and easy daily cleaning".
The heftier one is when you want to tackle the whole home.
The battery recharges when the vacuum is docked inside the cleaning station, and there is a separate charger for the other battery pack.
'At Samsung, we continuously search for solutions that excel at everyday cleaning,' Samsung exec Jeong Seung Moon said when the Ultra was unveiled in April.
'To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.'
NEVER MISS A CALL
First, you'll need to connect the vacuum to your phone in the SmarThings app. Here's how:
Open the SmartThings app on your phone or tablet, and tap the + button to add a new device to your network.
You can then choose the Scan QR code option and scan the QR code found on the side of the Bespoke Jet stick.
Alternatively, you can try the Scan nearby option or add the Jet stick vacuum manually.
How to turn on call and message alerts on your Samsung vacuum:
Open the SmarThings app on your phone and select your Samsung vacuum.
Access Call and message alerts.
Tap OK at the Keep Location turned on pop-up.
Allow SmartThings Companion to make and manage phone calls.
Allow SmartThings Companion to send and view SMS messages.
Allow SmartThings Companion to access your location all the time.
Samsung Bespoke Jet AI Ultra: Dust buster
The SmarThings app even tells you when the vacuum is fully charged, its default suction power setting, and when its dustbin was last emptied.
The Bespoke Jet AI Ultra comes with a sleek, and stylish stand that doubles up as a clean station.
The clean station will automatically empty the vacuum's dustbin when you dock the vacuum.
According to Samsung, the clean station has a multi-layered filter system that traps a whopping 99.999% of fine dust.
The new vacuum boasts a HEPA filtration system with an upgraded fine dust filter that reduces dust particles escaping into the air - and avoids the horrid musty smell that can happen when you hoover.
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Samsung Bespoke Jet AI Ultra: What a head-ache
The vacuum comes with three brush heads, alongside all the other typical nozzle modcons.
In the box comes the Active Dual Brush head, the Slim LED Brush+, and the Pet Tool+ brush head.
It left me yearning for an all-in-one brush head, simply out of laziness.
Plus, where are we supposed to keep all of these heads, anyway?
Well, Samsung does provide you with a little carousel-style tower for all the accessories, although it's not as stylish as the clean station.
But I suppose for the eyewatering price of £1,199 - the more heads the merrier.
Samsung Bespoke Jet AI Ultra: Pricing
The vacuum, which comes in both black and mint colours, is priced at £1,199.00 at most retailers, including Samsung, John Lewis and Very.
That said, Samsung has currently slashed the price on its website by £300.00 - taking it down to £899.00.
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THE VERDICT
While its has a lofty price tag, the Samsung Bespoke Jet AI Ultra is a clever and stylish cleaning gadget that really gets the job done.
Unless you have a cleaning cupboard in your house, I often find the hoover is a bit of an eyesore in my otherwise lovely and possibly even stylish home.
Samsung has squashed that woe with its sleek, compact design that really is easy on the eyes.
Aesthetics aside, the vacuum is a sturdy piece of kit that makes cleaning the house much easier than lugging around a corded hoover.
It's lightweight, and packs a 400W punch with its Jet mode.
Although I don't believe I'll have much use for the call alert system - it's a nice touch, and could really come in handy some day.
The AI telling me which mode is best for which floor is ideal, it means the vacuum can conserve energy - which in turn, keeps my energy bills down.