McDonald's popular menu item to make a comeback at US restaurants next month. Here's when

Time of India

5 days ago

McDonald's brings back Snack Wrap
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McDonald's is back in the news again after it confirmed that the Snack Wrap will officially be coming back to restaurants permanently beginning Thursday, July 10. McDonald's snack wraps will return to US restaurants next month as the fast-food giant looks to boost sales after a sluggish start to the year, according to multiple media reports.McDonald's first launched its snack wraps nearly twenty years ago but removed them from the menu in 2016 due to their impact on kitchen efficiency. A few franchisees continued offering them until 2020, when the chain streamlined its menu during the Covid-19 pandemic to maintain faster service. The snack wraps were phased out alongside items like salads and parfaits.The Snack Wrap features one of McDonald's new McCrispy Strips – a juicy chicken strip made with all white meat – topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla, according to the chain.The item will be available in two flavors:Spicy: Bold, zesty and unapologetically fiery – our Spicy Snack Wrap brings the heat with a habanero kick that fans know and love from the Spicy McCrispy sandwich.Ranch: Smooth, rich and irresistibly savory – our Ranch Snack Wrap delivers a satisfying burst of cool ranch goodness, with hints of garlic and onion.McDonald's customers have long called for the return of snack wraps—starting petitions, making requests in drive-thru lanes, and tweeting daily at the company's official X account. Now, after years of demand, the wraps are making a comeback on July 10. The timing coincides with slowing sales, as cautious consumer spending led to a 3.6% drop in U.S. same-store sales during the first quarter.This time around, the snack wraps will feature McDonald's McCrispy Strips, which debuted nationwide in May. They'll be available in two flavors: spicy and ranch.'There's clear demand for this product,' CEO Chris Kempczinski told analysts in May, reports CNBC. 'We want to ensure we're meeting our customers' needs.'Customers can order the Snack Wrap a la carte or as a combo meal, which includes two Snack Wraps, medium fries and a drink of choice, according to McDonald's.To celebrate the return of the item, McDonald's has launched snackwrapfiles.com, a website they're calling "fans' VIP entry to all things Snack Wrap." "This is the content hub for the most anticipated menu item of the decade," the website's home page says. "Explore all the lore, like fan-inspired posts or merch concepts. And keep checking back because new files are added weekly."According to McDonald's, the Snack Wrap was phased out nationally in 2016, but it "never left fans' hearts.""From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They're the ones who inspired us to make its return to the menu happen," McDonald's said.McDonald's is expanding its focus beyond beef with new chicken offerings, tapping into one of the restaurant industry's fastest-growing categories. The rising popularity of chains like Chick-fil-A, Popeyes, Raising Cane's, and Dave's Hot Chicken has fueled this chicken boom.The return of McDonald's snack wraps could mark a new chapter in the ongoing "chicken wars." On Monday, Popeyes — owned by Restaurant Brands International — launched its own version: hearty Chicken Wraps wrapped in a biscuit-inspired tortilla, available for a limited time.