Latest news with #SpicyMcCrispy
Time Out
3 days ago
- Business
- Time Out
Gird your loins, McDonald's fans: the Snack Wrap is back this summer
McDonald's fans have been very busy in the past ten years—ever since the beloved Snack Wrap was discontinued in 2016, diners have been asking the world-famous fast-food chain to bring back the treat. McD's devotees have desperately taken to social media and even created a petition that garnered almost 19,000 signatures in an effort to see the wrap on the menu again. And now those Snack Wrap dreams are coming true: the fan-favorite menu item is officially returning to participating McDonald's restaurants on Thursday, July 10. For those who aren't familiar, the Snack Wrap is a soft flour tortilla holding McCrispy strips—all-white-meat chicken strips that are breaded and fried—topped with lettuce, a mix of cheddar jack and Monterey Jack cheeses and your choice of sauce (ranch, honey mustard or salsa roja). The roll-up comes in two flavors: The spicy version has a touch of habanero pepper, a flavor aficionados might recognize from the Spicy McCrispy sandwich already on the menu, while the ranch option has those classic hints of garlic and onion. The Snack Wrap was phased out nationally in 2016, and now as we hit summer 2025 and its blistering temperatures, we have a chance to eat the chain's sole menu item that isn't hot (other than the desserts and beverages). It's a healthier option than many on the menu, coming in at less than 300 calories. And, as folks who created the petition point out, it's the perfect snack for a road trip because you can hold it in one hand and drive with the other.
NBC News
4 days ago
- Business
- NBC News
McDonald's Snack Wrap is officially returning. Here's when.
Snacktime is nigh at the Golden Arches. On June 3, McDonald's announced exactly when the Snack Wrap will return to partipating restaurants nationwide: July 10. And, thankfully, it's not a limited-time offer, either — it's here for good. The Snack Wrap, which has been off menus for almost a decade, features one of the chain's new McCrispy Strips — a chicken strip made with all-white meat — and is topped with shredded lettuce and shredded cheese, wrapped in a flour tortilla. This go-round, the Snack Wrap comes in two flavors: Spicy, which McDonald's says 'brings the heat with a habanero kick' reminiscent of its Spicy McCrispy sandwich; and Ranch, which 'delivers a satisfying burst of cool ranch goodness,' according to the brand, along with hints of garlic and onion. Customers can get the Snack Wrap on its own or as a combo meal, which will come with two wraps, a medium fries and your drink of choice. It's been a long journey for Mickey D's devotees: On Dec. 5, Joe Erlinger, president of McDonald's USA, first revealed that the Snack Wrap was on its way back while discussing the new McValue menu. 'The Snack Wrap will be back in 2025,' Erlinger said at the time, declining to reveal the exact date. 'It has a cult following, I get so many emails into my inbox about this product.' Then, on April 15, the chain teased the official release date: 'snack wraps 0x.14.2025,' it posted on X, without specifying the month. Now, for the official rollout, McDonald's is leaning into the fact that for years, fans have inundated the chain with pleas to reinstate the item after it was kicked off menus in 2016. A petition started in 2021 in its honor garnered over 17,000 signatures, and fans resorted to posting TikToks and making dedicated Instagram accounts devoted to bringing it back. While the chicken-craving masses waited for the Snack Wrap's return, other fast-food chains have dropped their own versions: In March 2023, Wendy's introduced its Grilled Chicken Ranch Wrap; in July 2023, Taco Bell reintroduced its Crispy Chicken Taco for a limited time; and in August 2023, Burger King launched BK Royal Crispy Wraps for a limited time, too.
Yahoo
4 days ago
- Business
- Yahoo
McDonald's Officially Confirms Fan-Favorite Snack Wrap is Returning Next Month
McDonald's announced the long-awaited return of its Snack Wrap, set to hit menus nationwide on July 10, 2025, in spicy and ranch varieties. A heartfelt social media post credited fans for the comeback, celebrating years of petitions, tweet streaks, and drive-thru requests. A microsite, The Snack Wrap Files, teases more content to come, including fan emails, behind-the-scenes clips, and promo has heard all of the hundreds, and maybe millions, of fan prayers – and they have officially been answered. On Tuesday, June 3, the fast food giant announced on social media the date that the fan-favorite Snack Wrap will be returning to menus nationwide. The caption of the 16-slide carousel post reads, 'Got emotional typing this. snack wrap is back 07.10.25.' Following the first image, which also showcases the date in all its glory, is a sentimental note from the McDonald's social media manager. 'I don't usually do this, and i didn't run this by brian from legal (sorry brian). but i have something to say. not as mcdonald's but as the person behind the mcdonald's account,' the Notes App screenshots began. 'I once posted, 'social media managers don't control the menu.' as much as i hated admitting it at the time, it's true. i even got a plaque made of it put on my desk. i also don't control the bitcoin price even though you think the McRib is responsible, but i digress.' The note continues, 'Yes, i could post about the Snack Wrap, tease you with tweets like 'bring back____' (knowing exactly what you'd say). And even manifest for its return. but i couldn't bring it back. you know who could bring it back? YOU.' The social media manager went on to write that it was the fans of the menu item – with comments under every social media post, petitions, asks in the drive-thrus, rallies and 100-day-long tweet streaks begging for its return – that influenced the fast food chain to bring the wrap back. 'I cheered you on from behind the screen and made it my mission to never stop fighting for you. i made 486 decks on 'reasons why to bring back the Snack Wrap' (i counted),' the note said. 'You created a movement. A movement so powerful that you finally won.' In the final screenshot of the note, the social media manager mused about how much they love their job and how proud they are to announce the Snack Wrap's return. 'It's the honor of my lifetime to finally say…the Snack Wrap is back. Because of YOU. see you 07.10.25,' the note ends, and leads to the collection of photos and videos of fans professing their love for the food item across social media platforms and to drive-thru operators. The Snack Wrap will return in two flavors, spicy and ranch. The Spicy option delivers the same habanero kick that fans enjoy in the Spicy McCrispy sandwich, whereas the Ranch wrap is rich and savory, with hints of garlic and onion. Along with the announcement, McDonald's released the Snack Wrap Files. The website, which has a countdown in the top-right corner of the screen that's suspiciously counting down to June 9, is a collection of locked folders labeled presumably by each's contents. On the day of the announcement, the only folders unlocked are 'The Fandom,' which houses nearly 30 email requests all requesting the discontinued Snack Wrap; 'BTS' filled with images of the team creating the marketing for the release; and 'Media Materials' that has a Frequently Asked Questions section and a video from McDonald's US President Joe Erlinger. The other notable folders that are expected to be unlocked at a later date include Reaction Clips, Merch Concepts, Internet Emails, Promo Codes, Playlist, Voice Note and Credits. McDonald's first teased the return of the Snack Wrap on X/Twitter back in April. The ominous post on its official account read, '0x.14.2025,' omitting the month. The Snack Wrap originally debuted on McDonald's menus in the U.S. in 2006 before being discontinued in 2016. The fan-favorite item consisted of chicken, shredded lettuce and shredded cheese covered in either ranch or honey mustard, wrapped inside a warm tortilla. Read the original article on People
Time of India
5 days ago
- Business
- Time of India
McDonald's popular menu item to make a comeback at US restaurants next month. Here's when
McDonald's brings back Snack Wrap Live Events How can customers order Snack Wrap (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel McDonald's is back in the news again after it confirmed that the Snack Wrap will officially be coming back to restaurants permanently beginning Thursday, July 10. McDonald's snack wraps will return to US restaurants next month as the fast-food giant looks to boost sales after a sluggish start to the year, according to multiple media first launched its snack wraps nearly twenty years ago but removed them from the menu in 2016 due to their impact on kitchen efficiency. A few franchisees continued offering them until 2020, when the chain streamlined its menu during the Covid-19 pandemic to maintain faster service. The snack wraps were phased out alongside items like salads and Snack Wrap features one of McDonald's new McCrispy Strips – a juicy chicken strip made with all white meat – topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla, according to the item will be available in two flavors:Spicy: Bold, zesty and unapologetically fiery – our Spicy Snack Wrap brings the heat with a habanero kick that fans know and love from the Spicy McCrispy Smooth, rich and irresistibly savory – our Ranch Snack Wrap delivers a satisfying burst of cool ranch goodness, with hints of garlic and customers have long called for the return of snack wraps—starting petitions, making requests in drive-thru lanes, and tweeting daily at the company's official X account. Now, after years of demand, the wraps are making a comeback on July 10. The timing coincides with slowing sales, as cautious consumer spending led to a 3.6% drop in U.S. same-store sales during the first time around, the snack wraps will feature McDonald's McCrispy Strips, which debuted nationwide in May. They'll be available in two flavors: spicy and ranch.'There's clear demand for this product,' CEO Chris Kempczinski told analysts in May, reports CNBC. 'We want to ensure we're meeting our customers' needs.'Customers can order the Snack Wrap a la carte or as a combo meal, which includes two Snack Wraps, medium fries and a drink of choice, according to McDonald' celebrate the return of the item, McDonald's has launched a website they're calling "fans' VIP entry to all things Snack Wrap." "This is the content hub for the most anticipated menu item of the decade," the website's home page says. "Explore all the lore, like fan-inspired posts or merch concepts. And keep checking back because new files are added weekly."According to McDonald's, the Snack Wrap was phased out nationally in 2016, but it "never left fans' hearts.""From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They're the ones who inspired us to make its return to the menu happen," McDonald's is expanding its focus beyond beef with new chicken offerings, tapping into one of the restaurant industry's fastest-growing categories. The rising popularity of chains like Chick-fil-A, Popeyes, Raising Cane's, and Dave's Hot Chicken has fueled this chicken return of McDonald's snack wraps could mark a new chapter in the ongoing "chicken wars." On Monday, Popeyes — owned by Restaurant Brands International — launched its own version: hearty Chicken Wraps wrapped in a biscuit-inspired tortilla, available for a limited time.
New York Post
5 days ago
- Business
- New York Post
McDonald's Snack Wraps are officially back — here's when
The time has finally come. The Snack Wrap is back at McDonald's — for good. After years of begging and waiting, McDonald's has confirmed to The Post that the Snack Wrap will return to restaurants nationwide permanently beginning Thursday, July 10. The Snack Wrap will feature one of McDonald's new McCrispy Strips, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla. Advertisement 4 The Snack Wrap will return to McDonald's on July 10. McDonald's Eager customers will have the option of two different Snack Wrap flavors: Spicy : Bold, zesty and unapologetically fiery. The Spicy Snack Wrap has a habanero kick that fans know and love from the Spicy McCrispy sandwich. : Bold, zesty and unapologetically fiery. The Spicy Snack Wrap has a habanero kick that fans know and love from the Spicy McCrispy sandwich. Ranch: Smooth, rich and irresistibly savory. The Ranch Snack Wrap offers a burst of cool ranch goodness, with hints of garlic and onion. Advertisement 4 Customers will have the option of two different Snack Wrap flavors. AP Photo/Nam Y. Huh 4 The Snack Wrap will feature one of McDonald's new McCrispy Strips, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla. AP Photo/Nam Y. Huh Snack Wraps will also be available as a combo meal, which will include two Snack Wraps, medium fries and a drink of your choice. To celebrate the comeback, McDonald's has launched a fans' VIP entry to all things Snack Wrap, intended to 'highlight the bond fans have with the Snack Wrap.' Advertisement The fast food company plans to continuously update the files and serve up never-before-seen content, such as fan-inspired posts and merch concepts, leading up to the official return of the Snack Wrap. 'The Snack Wrap was phased out from the Golden Arches nationally in 2016, but it never left fans' hearts,' McDonald's wrote in the files. 'From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They're the ones who inspired us to make its return to the menu happen.' 4 Snack Wraps will also be available as a combo meal, which will include two Snack Wraps, medium fries and a drink of your choice. AP Photo/Nam Y. Huh Advertisement The Golden Arches had been keeping the exact return date under wraps for a long time, though McDonald's launched their new McCrispy Strips in April, which President Joe Erlinger previously said would 'allow us to eventually have a McCrispy Snack Wrap.' The announcement of the Snack Wrap's return comes just one day after Popeyes announced the addition of Chicken Wraps to its menu.
