Yerba Madre's "Watermelody" Marks First Seasonal Flavor, First Yellow Can Under New Name

Associated Press

2 days ago

Milestone release underscores brand's category leadership and signals bold new phase of regenerative innovation
SEBASTOPOL, Calif., Aug. 14, 2025 /PRNewswire/ -- Yerba Madre – formerly known as Guayakí Yerba Mate – is ushering in a bold new era of innovation with the launch of Watermelody, the first seasonal release to debut under its new name and refreshed iconic yellow can design.
Crafted to fuel long summer days and energize the shift into back-to-school season, Watermelody bottles up a juicy dose of sunshine and joy – made from organic ingredients, rooted in regeneration, and designed to be sipped, savored, and shared. This limited-time flavor is rolling out now at select grocery retailers across the Western U.S., Texas, and the Pacific Northwest — including H-E-B, Albertsons, Kroger divisions, and more — with nationwide availability via Sprouts (starting Oct. 1) and Amazon.
With nearly 30 years of connecting people through the tradition of sharing yerba mate, Yerba Madre continues to innovate by listening to the community. This seasonal drop was influenced by the people who love it most: our 12K+ Ambacebador superfan community. When asked what they wanted next, the answer was clear: the same organic energy of yerba mate with a bold, fruity twist.
Enter Watermelody – watermelon, yerba mate, and hibiscus in perfect harmony. Its name hums with a summery beat, while juicy watermelon and deep berry notes blend with fresh green honeydew, ending in a sip as refreshing as ice-cold agua fresca.
'Everything we do starts with listening to our community,' said Jennifer Brush, VP of Product Innovation and Brand at Yerba Madre. 'Our Ambacebadors are not just loyal fans – they're collaborators and an essential part of how we innovate. Their insight fuels our ability to test new ideas, spark excitement in the category, and stay connected to the cultural moment. We're proud to invest in this community as we continue to grow – rooted in regeneration, guided by purpose, and driven by the people who believe in what we're building.'
Watermelody is certified organic, made with select Fair Trade ingredients, and delivers 150mg of smooth, plant-powered energy. It's energy you can feel good about – from the first sip to the last drop.
It also comes at a moment of major momentum: Yerba Madre remains the #1 ready-to-drink yerba mate brand, continuing to outpace the total tea category in dollar sales velocity – all while yerba mate is gaining unprecedented visibility, from store shelves to the sidelines of top sports events.
Check out our product locator at www.yerbamadre.com to find a location near you. Stay updated at www.yerbamadre.com and follow @yerbamadre on social media.
About Yerba Madre
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning 'Mother Herb,' is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC™ Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brand's leadership in regenerative business – starting with its shade-grown yerba mate and setting a new global benchmark for soil health, biodiversity, and farmworker fairness. The ROC™ seal debuted on Yerba Madre packaging for Traditional Air Dried Loose Leaf and Mate Bags in May 2025.
As one of the original founding B Corps and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
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SOURCE Yerba Madre