The Bear House focuses on Bengaluru for new campaign
Men's apparel and accessories brand The Bear House has highlighted its hometown of Bengaluru and its focus on the metro with the launch of its new visual campaign, 'In My City'. The campaign will will travel to other Indian locations and is conceptualised to spotlight overlooked urban streets, corners, and local landmarks through a new lens.
Centred around a character named Carlos, the series captures him exploring the city's familiar neighbourhoods, The Bear House announced in a press release. With a camera in hand and dressed in The Bear House's western wear, Carlos navigates neon-lit streets and quiet alleyways, turning the mundane into memorable.
'We wanted to launch the 'In My City' series in a place that's special to us- and for us, that's Bangalore, the city where the brand was born," said The Bear House's co-founder Tanvi Somiya in a press release. "We explored Bangalore with fresh eyes- familiar streets and hidden corners took on new life as Carlos moved through them in our Bear House staples. Sometimes, a great outfit helps you see the city- and yourself- a little differently."
The featured collection includes relaxed-fit floral shirts, abstract prints, polos, and lightweight denim jackets. Accessories such as suede-detailed sneakers, distressed caps, crossbody bags, and waist bags are designed to complete the look. Launched across digital platforms, the campaign will evolve into a city-focused series.
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