Latest news with #TheBearHouse
Fashion Value Chain
03-07-2025
- Business
- Fashion Value Chain
The Bear House Debuts in Pune with Flagship Store
Modern men's fashion brand The Bear House has opened its first standalone store in Pune, marking its growing retail expansion across India. Spanning 2,000 sq. ft. at Amanora Mall, the store offers an immersive brand experience inspired by nature and comfort. Known for its elevated essentials, The Bear House showcases a curated collection of bestselling flannel shirts, polo tees, denim, boxers, sweatshirts, and outerwear—all crafted with breathable fabrics and minimalist sophistication. Designed to reflect the brand's identity, the store merges wilderness with modernity—featuring asymmetrical architecture, bear-themed elements, and cozy interiors that mimic a bear's den. Tanvi Somaiya, Co-Founder, shared: 'Opening our first standalone store in Pune marks a significant milestone. It's not just about retail—it's about creating spaces that embody our philosophy of comfort and elevated design.' Customers can expect live styling sessions, launch offers, and interactive in-store experiences. Harsh Somaiya, Co-Founder, added: 'Pune's fashion-forward market makes it a key location for us. This is just the beginning of a larger pan-India expansion.' Founded in 2017, The Bear House has earned recognition through its sleek European-inspired menswear and online presence on Myntra, Amazon, Flipkart, Ajio, and its D2C platform. The brand also gained visibility through Shark Tank India. Store Address: Shop No. 30 & 30A, Ground Floor, East Block, Amanora Mall, Hadapsar, Pune – 411028.
Entrepreneur
10-06-2025
- Business
- Entrepreneur
Crafting Men's Confidence
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. What began as an ambition to offer Indian customers the same high-quality fashion that was being manufactured for global giants like Zara, Mango, and Marks & Spencer has today evolved into a profitable, Shark Tank-backed D2C menswear brand. The Bear House, co-founded by Harsh Somaiya, was born out of a belief that Indian consumers deserved better design, fit, and fabric—online. "We thought if an Indian factory can design and manufacture for global brands, why shouldn't Indian customers experience the same premium products and quality? At that time, there was a common perception that good quality products weren't available online. So we decided to change that narrative," said Somaiya. Built on the pillars of great design, fit, and affordability, The Bear House chose a D2C-first approach to maintain control over the entire customer experience. "That means no middlemen, no dilution of brand story," Somaiya explained. "This helped us build loyalty and get instant feedback, which shaped everything from fabric choices to fits." The brand's breakout success was its innovative take on flannel shirts—traditionally warm and heavy—which they re-engineered using lightweight 100% cotton to suit India's climate. "Our flannels have been a bestseller since day one and still contribute to 40% of our shirts revenue," shared Somaiya. With 85% of its sales coming from marketplaces like Myntra, Amazon, and Flipkart, the brand has built a strong digital footprint across over 20,000 pincodes and has a loyal customer base of 20 lakh. It has also stepped into offline retail with stores in Bengaluru and Hyderabad, and is eyeing 10–15 more stores by FY 2025–26. Quick commerce, though a non-traditional fit for fashion, is another frontier the brand is testing. "We've made select collections available on Zepto as a strategic experiment and are noticing good results," said Somaiya. "We're confident that quick commerce fashion will be essential going forward." Internationally, The Bear House has begun its foray into the Middle East and is exploring further global expansion. Closer home, tech-enabled personalisation and new lifestyle categories are on the roadmap. "From bootstrapping to now building a brand with depth, it's been incredibly fulfilling," reflected Somaiya. "At the heart of it, we believe today's men don't just want clothes—they want brands with soul." Facts:
Fashion Network
04-06-2025
- Business
- Fashion Network
The Bear House focuses on Bengaluru for new campaign
Men's apparel and accessories brand The Bear House has highlighted its hometown of Bengaluru and its focus on the metro with the launch of its new visual campaign, 'In My City'. The campaign will will travel to other Indian locations and is conceptualised to spotlight overlooked urban streets, corners, and local landmarks through a new lens. Centred around a character named Carlos, the series captures him exploring the city's familiar neighbourhoods, The Bear House announced in a press release. With a camera in hand and dressed in The Bear House's western wear, Carlos navigates neon-lit streets and quiet alleyways, turning the mundane into memorable. 'We wanted to launch the 'In My City' series in a place that's special to us- and for us, that's Bangalore, the city where the brand was born," said The Bear House's co-founder Tanvi Somiya in a press release. "We explored Bangalore with fresh eyes- familiar streets and hidden corners took on new life as Carlos moved through them in our Bear House staples. Sometimes, a great outfit helps you see the city- and yourself- a little differently." The featured collection includes relaxed-fit floral shirts, abstract prints, polos, and lightweight denim jackets. Accessories such as suede-detailed sneakers, distressed caps, crossbody bags, and waist bags are designed to complete the look. Launched across digital platforms, the campaign will evolve into a city-focused series.
Fashion Network
29-05-2025
- Business
- Fashion Network
The Bear House enters UAE market to kick off global expansion
Men's apparel brand The Bear House has announced its entry into the United Arab Emirates, marking its first international foray in the Gulf Cooperation Council region. The move is positioned as a strategic step towards broader global expansion, with a focus on brick-and-mortar retail and omni-channel growth across the Middle East. The brand's smart casual offering, comprising comfort-driven silhouettes and wardrobe staples, has been made available through established regional platforms including Noon, Namshi, and Amazon, The Bear House announced in a press release. These e-commerce partners were selected for their strong local presence, logistical efficiency, and ability to reach fashion-forward consumers. 'This is our first major step towards becoming a global Indian brand,' said The Bear House's co-founder Harsh Somaiya in a press release. 'The Bear House fills in the 'affordable luxury' gap for the GCC consumer, who currently has only two choices- high-end luxury brands and value brands. The UAE, being the fashion and e-commerce hub of the GCC, offers a brand like ours developed infrastructure, a ready consumer base, and market accessibility, making it an ideal gateway for expansion into the wider Middle Eastern market and a natural extension of our current business in India.' Founded in 2017, The Bear House has grown from an online-only label to having a retail presence in Indian cities including Bengaluru and Hyderabad. The brand recently raised Rs 50 crore in a Series A funding round and secured a Rs 3 crore investment on Shark Tank India Season 4.
Business Mayor
21-04-2025
- Business
- Business Mayor
Leather, footwear exports up 25 pc to USD 5.7 bn in 2024-25; may cross USD 6.5 bn in FY26
The country's leather, non-leather footwear and products' exports rose by about 25 per cent year-on-year to USD 5.7 billion in 2024-25 and the shipments are likely to cross the USD 6.5 billion mark this fiscal, exporters' body CLE said on Monday. The Council for Leather Exports (CLE) said that demands in both developed and developing countries are 'healthy'. 'In 2024-25, we have exceeded the exports target by USD 1 billion set up by the department of commerce and going by this trend, our exports will cross USD 6.5 billion in 2025-26,' CLE Executive Director R Selvam said. He said that the sector is recording growth despite global uncertainties. Sharing similar views, CLE Chairman Rajendra Kumar Jalan said that the exports are doing good in both the US and the UK, the key export destinations for India. Due to the 10 per cent tariff hike, all the exporters are giving discounts to buyers, but there were no order cancellations, Jalan said. 'From April 14-15, the situation is normal. We have suggested 'zero-for-zero' duty to the government in the proposed bilateral trade agreement with the US,' he added. Order books are good for the coming months and huge demand is coming from the US and the UK, he said. He informed that the industry is labour intensive, providing employment to about 42 lakh people. The sector has a total turnover of about USD 19 billion, which includes exports of USD 5 billion. Read More The Bear House raises Rs 500 Cr in Series A funding The sector has the potential to reach a total turnover of about USD 39 billion by 2030, which includes domestic production of USD 25 billion and export turnover of USD 13.7 billion, according to the industry. The industry also stated that several Chinese investors are keen to join hands with Indian footwear players to set up manufacturing units in India. READ SOURCE
