Doms Inxon Pen's new ad helps children focus more on learning and creativity
Doms Industries
, one of India's consumer brands, has a strong footprint across retail and learning categories.
It has recently launched a new campaign to introduce the Inxon pen, specifically designed for a fast and smooth writing experience.
The new
advertising campaign
developed in collaboration with creative agency Tidal 7 and produced by
Gulliver Films
throws light on an important topic: while children at school are full of ambition, they often struggle to manage the pressures of a packed curriculum.
The story revolves around a student 'Vicky' who impresses his classmates by finishing his studies well ahead of time leaving them wondering , 'Vicky ko itna time kaise milta hai?'
The advertisement reveals the new
Doms Inxon Pen
to be his secret to writing faster, finishing quicker, and finding more time for everything else, captured by the tagline:
'Likho Fast, Karo Jyaada' – Write Fast. Live More.
Chief marketing officer of Doms, Saumitra Prasad stated, "Our latest advertising campaign is crafted to resonate deeply with school-age users and their parents. With its smooth,
fast writing experience
, the Doms Inxon Pen helps children focus more on learning and creativity giving them more time to chase their dreams and reach their full potential."
Venkat Mallik, chief executive officer and chief strategy officer of Tidal7 brand and digital stated,'Doms is a much-loved brand among children and youngsters. Working on the Doms Inxon Pen launch has been a great experience. Its smoothness and comfortable grip help you write faster and non-stop. We built the campaign around this core idea of saving time to do more of what you love. Since our audience is young, we ensured the story was bright, fun, and full of life.'
Gulliver Motion Pictures' director, Parikshit Vaidya stated, 'Vicky ko itna time kaise milta hai' is set to become a popular line among kids. The brief was spot on, clear messaging and creatively exciting. Working with children is always a joy, and with the support of Tidal7, the Doms team, and a fantastic crew, the film turned into a true collaborative effort.'
Watch the video here:
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