Latest news with #Doms
Time of India
25-06-2025
- Business
- Time of India
Doms Inxon Pen's new ad helps children focus more on learning and creativity
HighlightsDoms Industries has launched a new advertising campaign to promote the Inxon pen, designed to enhance writing speed and smoothness for students. The campaign features a student named Vicky, who impressively manages his studies ahead of time, showcasing the pen's benefits with the tagline: 'Write Fast, Live More.' Chief Marketing Officer Saumitra Prasad emphasized that the Doms Inxon Pen allows children to focus more on learning and creativity, ultimately helping them pursue their dreams. Doms Industries , one of India's consumer brands, has a strong footprint across retail and learning categories. It has recently launched a new campaign to introduce the Inxon pen, specifically designed for a fast and smooth writing experience. The new advertising campaign developed in collaboration with creative agency Tidal 7 and produced by Gulliver Films throws light on an important topic: while children at school are full of ambition, they often struggle to manage the pressures of a packed curriculum. The story revolves around a student 'Vicky' who impresses his classmates by finishing his studies well ahead of time leaving them wondering , 'Vicky ko itna time kaise milta hai?' The advertisement reveals the new Doms Inxon Pen to be his secret to writing faster, finishing quicker, and finding more time for everything else, captured by the tagline: 'Likho Fast, Karo Jyaada' – Write Fast. Live More. Chief marketing officer of Doms, Saumitra Prasad stated, "Our latest advertising campaign is crafted to resonate deeply with school-age users and their parents. With its smooth, fast writing experience , the Doms Inxon Pen helps children focus more on learning and creativity giving them more time to chase their dreams and reach their full potential." Venkat Mallik, chief executive officer and chief strategy officer of Tidal7 brand and digital stated,'Doms is a much-loved brand among children and youngsters. Working on the Doms Inxon Pen launch has been a great experience. Its smoothness and comfortable grip help you write faster and non-stop. We built the campaign around this core idea of saving time to do more of what you love. Since our audience is young, we ensured the story was bright, fun, and full of life.' Gulliver Motion Pictures' director, Parikshit Vaidya stated, 'Vicky ko itna time kaise milta hai' is set to become a popular line among kids. The brief was spot on, clear messaging and creatively exciting. Working with children is always a joy, and with the support of Tidal7, the Doms team, and a fantastic crew, the film turned into a true collaborative effort.' Watch the video here:
Arab Times
29-04-2025
- Business
- Arab Times
KCCI hosts Belgian economic delegation
KUWAIT CITY, April 29: The Kuwait Chamber of Commerce and Industry (KCCI) hosted a Belgian economic delegation led by Isabelle Griba, CEO of the Brussels Economic Development Agency, on Tuesday. According to a press release issued by KCCI, the delegation included the Ambassador of the Kingdom of Belgium to Kuwait Christian Doms, Secretary- General of the Joint Arab- Belgian-Luxembourg Chamber of Commerce Qaisar Hijazin, representatives from the Kuwait Direct Investment Promotion Authority, and several Kuwaiti business owners. KCCI extended a warm welcome to the visiting delegation, and affirmed the strong and enduring ties between Kuwait and Belgium. It highlighted the longstanding friendship, mutual trust, and shared goals that define the relationship between the two nations. KCCI noted the great potential for economic cooperation between the two countries, revealing that the total trade exchange between Kuwait and Belgium amounted to approximately $253.5 million in 2023. Meanwhile, Ambassador Doms expressed his pleasure with the meeting, and highlighted that the significant participation of Belgian companies affirms the growing interest in enhancing relations between the two nations. He also highlighted the companies' eagerness to establish joint ventures with their Kuwaiti counterparts. Ambassador Doms affirmed Kuwait's strategic importance as one of the world's leading oil-exporting countries., as well as the prominence of the Kuwaiti sovereign wealth fund, which ranks as the fifth-largest globally. He outlined several factors for future collaboration between Kuwait and Belgium, including strong political ties, the purchasing power of Kuwaiti tourists, and the potential for joint efforts in sectors such as digital economy, food security, healthcare, renewable and sustainable energy, infrastructure, and free zone projects. In addition, Hijazin expressed his pleasure in hosting the meeting, emphasizing the presence of 40 prestigious Belgian companies. Hijazin called for greater collaboration between both nations to achieve shared goals, particularly highlighting Kuwait's importance as an important investment partner, especially in the realm of strategic oil and gas investment projects in Belgium. The Kuwait Investment Promotion Authority (KIPA) presented the New Kuwait 2035 vision, and shed light on the important projects and private sector partnerships currently underway. In turn, Belgian companies made a presentation on their services and products.
The Guardian
29-04-2025
- Health
- The Guardian
Is muscle soreness after a workout good or bad?
Humans have long glamorized suffering, hailing it as an essential ingredient of growth. In the ancient Greek tragedy Elektra, Sophocles wrote: 'Nothing truly succeeds without pain.' In the 1980s, the actor and aerobics instructor Jane Fonda told people: 'No pain, no gain.' But when it comes to workouts, how much pain – specifically, how much post-workout soreness – is actually a good thing? The answer: it depends. 'It's not terrible if you become sore,' says Dr Michele Bird, a clinical assistant professor of applied exercise science at the University of Michigan School of Kinesiology, but soreness 'is not required to maintain our overall fitness level'. So how sore is too sore? We asked experts. Muscle soreness after a workout is also known as delayed onset muscle soreness, or Doms. Doms usually sets in 12 to 24 hours after a workout, says Bird. It feels like a dull achiness within the muscle. If the pain is sharp, or centered around a joint, that is probably not muscle soreness but something potentially more serious, says Bird. It's not exactly clear what causes muscle soreness, says Dr Sarah Kuzmiak-Glancy, an assistant professor of kinesiology at the University of Maryland. Right now, she says, there is a general consensus within the medical community that the soreness we feel after a workout is a result of the body's repair mechanisms. 'When you do a workout, specifically resistance exercise – though also aerobic exercise to a degree – what you do is damage the muscle cells and connective tissue,' Kuzmiak-Glancy explains. As the body repairs this damage, it results in hypertrophy, or an increase in the size of muscle cells. This repair process can lead to soreness, which may be a result of inflammation that takes place while the body heals. Whatever causes Doms, it's not lactic acid, she says. But what about all the PE teachers who said soreness was the result of lactic acid buildup in the muscle? 'We have to kill this myth,' Kuzmiak-Glancy says. Lactic acid is an important chemical that the body uses to fuel muscles with oxygen. While it may be responsible for pain that occurs in the midst of exertion – the burn on your last three biceps curls, for example – it is generally metabolized and gone from the bloodstream within an hour. It depends on who you are and what your goals are. There are times when one might want to push their physical limits, Bird says – maybe you're trying to win a competition or achieve a personal record. Soreness after a workout like that is to be expected. But not every workout can or should be that intense. 'One of the most common mistakes we make is that we keep trying to make personal bests each time we work out,' Bird says. Instead, vary the type of exercise you do and the intensity of your workout – that way, the body has time to recover. You are more likely to be sore when you first start a new type of workout that moves your body in ways your muscles are not accustomed to moving. 'Soreness is your muscles learning something new,' says Jessie Diaz-Herrera, a certified fitness instructor and co-founder of Power Plus Wellness. Diaz-Herrera says that while some people 'associate soreness with doing a good job', others may already struggle with chronic pain and want to avoid any additional discomfort. 'We don't want to exacerbate that pain,' Diaz-Herrera says. Diet culture – which emphasizes appearance and control, and does not take mental and emotional wellbeing into account – has co-opted much of fitness culture, Diaz-Herrera argues. 'In reality, exercise is supposed to help our longevity,' she says. 'Our goal is to make sure we can functionally live better every day.' Soreness isn't necessary for that, she says. If you want to avoid Doms, Diaz-Herrera suggests measuring the success of your workout by asking yourself questions like: do I feel energized? Happy? Less stressed? And something is better than nothing, experts say. 'Every contraction of your muscle is better than no contraction,' says Kuzmiak-Glancy. Sign up to Well Actually Practical advice, expert insights and answers to your questions about how to live a good life after newsletter promotion If your mobility is severely limited in the days after a workout, you've probably overdone it. 'If you can't get food to your mouth because your triceps are too sore so you can't bend your arm all the way, or you feel like you can't lower yourself on to the toilet with control because you went too hard on legs the day before, that's probably too sore,' says Kuzmiak-Glancy. Additionally, if Doms lasts longer than three days, 'we've probably pushed well past our limits', Bird says. Generally, it's fine to exercise when you're feeling a little sore, experts say. But exercising when you are experiencing excessive soreness puts you at risk for injury like muscle strain or joint injuries, says Kuzmiak-Glancy. Not only that, you won't be able to progress meaningfully in your workouts because 'you're not setting your body up in a way to perform optimally', Kuzmiak-Glancy. If you're extremely sore, it's important to give your muscles time to rest and recover. You can also engage in gentle movement like stretching or walking. 'The best thing you can do for your body is continually moving your body,' says Diaz-Herrera. First, make sure your body is adequately prepared and has enough fuel and water to make it through a workout, and to recover after. 'If we're dehydrated, we will definitely be sore,' says Diaz-Herrera. If you're going into a high-intensity workout, eating some carbs beforehand can be helpful, Diaz-Herrera says. And protein after a workout is important to help your muscles recover. 'That could look like a peanut butter and jelly sandwich, or hummus and pretzels,' she says. An effective training plan that builds 'day to day, week to week with slow, progressive increases' can also help mitigate Doms, Bird says. This also means only increasing one variable at a time – bumping up either speed or distance when running, for example, or only weight or reps during weight training. Training different muscle groups on different days can also prevent overexercising any single muscle. 'I don't work out the same muscle group two days in a row,' Kuzmiak-Glancy says. 'So maybe I'm going to the gym seven days a week, but I only do biceps one day a week.' If you are sore after exercising, massages, foam rolling and light yoga can help muscles recover. But the best way to recover is to stick to the basics, Bird says: good nutrition, adequate sleep and managing your stress.
