Bhomik Shah comments on the Impact Colgate's BSBF Program
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News18
19 hours ago
- News18
Why Your Oral Care Routine Could Be Missing This Crucial Step?
Most people brush daily but skip the step that completes oral care. News18 A true pioneer in India's oral care landscape, Colgate introduced its first toothpaste to the country in the late 1930s. At the time, oral hygiene for most Indians was steeped in traditional practices, think neem twigs, home remedies, and age-old rituals passed down through generations. When Colgate launched its first modern products, dental cream in a tube, tooth powder, and, most recognisably, the toothbrush, it didn't just introduce a product; it sparked a cultural shift. Modern oral hygiene became a daily habit, and the brand quickly became a trusted household name. For over 88 years, the toothpaste brand has been part of everyday Indian life from carefree childhood grins to mindful morning rituals. The brand evokes not only freshness but also nostalgia. Today, the brand's name is so ingrained in our vocabulary that people often ask for 'Colgate" when they simply mean 'toothpaste." Every Indian has a memory linked to Colgate. For Sagar Shah, a 34-year-old entrepreneur and father from Mumbai, that connection bridges generations. 'Colgate's been around since I was a kid, I still remember those red-and-white tubes at home. Now, with my own child, it's the one brand I don't even second guess," he says. 'Whether it's the strawberry kids' variant for my younger one or Colgate Total for the rest of us, I know I'm covered. And with the Barbie electric toothbrush, I don't even have to convince my daughter to brush twice a day." For homemaker Sunita Soni, 49, from Jaipur, Colgate blends tradition with innovation, 'I'm always on the go, from household chores to everything in between. I need one product that tackles multiple concerns. Colgate Active Salt does exactly that—it uses the power of salt, something my family has trusted for ages, to stop oral problems before they start." Evolving with Every Generation Today's consumers want more than basic hygiene, they seek freshness, flavour, and a dash of excitement. For Gen Z and Millennials, Colgate has evolved into a lifestyle product. 'Colgate Purple is my go-to before shoots or events, it gives my smile that extra pop," says Shifa Khan, 27, a social media consultant from Mumbai. 'It's almost like a beauty product. Sometimes I switch it up with MaxFresh, the one with hearts, it's fun and makes brushing feel aesthetic." For others like Moiz Sayed, 26, a marketing manager from Bengaluru, simplicity is key, 'I've been using Colgate Total since my early 20s. It works, it's reliable, and I don't have to think twice. On busy days, that kind of dependability matters—just like my Colgate ZigZag toothbrush, which makes sure every corner gets cleaned." The sentiment echoes with Ria Chowdhary, 31, a consultant from Kolkata, 'As a child, my parents would buy me toothpaste with cartoon characters on it. Over time, I've only grown more loyal to the brand. My favourite is Colgate Total, but I also use Visible White Purple for extra brightness, and their mouthwash for a quick freshen-up. It leaves a lasting freshness and I know my teeth are being cared for." The Unmistakable Effect From rural towns to urban metros, from children learning to brush to adults seeking advanced care, the brand has become more than just a toothpaste, it's a daily ritual, a symbol of trust, and the gold standard in oral care. Few brands achieve this rare status: becoming so deeply woven into daily life that they define the category itself. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
The Wire
20 hours ago
- The Wire
COLGATE DENTAL VEER ANTHEM LAUNCHED TO EMPOWER KIDS TO BE THEIR OWN HEROES OF ORAL HEALTH
Released close to Independence Day, the anthem is penned by lyricist Swanand Kirkire and composed by Micu Patel Link to the anthem - Colgate Dental Veer Anthem MUMBAI, India, Aug. 13, 2025 /PRNewswire/ -- Colgate India has unveiled its 'Dental Veer' anthem, an engaging and empowering initiative aimed to inspire children to become champions of their oral health. Created as part of Colgate's longstanding Bright Smiles, Bright Futures® (BSBF) program, the anthem is a rallying call for children across the country to embrace good oral hygiene as a foundation for a healthier future. Penned by renowned lyricist Swanand Kirkire and composed by Micu Patel, the anthem brings to life the joy, energy, and determination of children who pledge to protect their smiles and those around them. The lyrics suggest simple yet essential habits, like brushing twice a day, the correct way of brushing, the frequency of changing the brush, and the right eating habits. Featuring the young voices of New India, the fun and memorable anthem turns oral health education into a movement led by children, for children. Shilpashree Muniswamappa, Director, Communications & ESG, Colgate-Palmolive (India) Limited, said, "As part of Colgate's ongoing efforts to spread oral health awareness, we are proud to launch the 'Colgate Dental Veer' anthem. This initiative, a key part of our Bright Smiles, Bright Futures® (BSBF) program, is based on the principle that oral health is the gateway to overall health and well-being. The anthem is designed to bring oral care into focus in a way that resonates with children, inspiring them to not only adopt healthy habits but also to become young ambassadors, sharing the message with their peers and communities." About Colgate-Palmolive (India) Limited: Colgate-Palmolive is a caring, innovative growth company that is reimagining a healthier future for all people, and the planet. Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country, committed to delivering sustainable, profitable growth for its shareholders, while fostering an inclusive workplace for its people. With a primary focus on science-led innovations in Oral Care & Personal Care in the Indian market, the company is recognized for its leadership and innovative efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducing plastic waste and promoting recyclability, conserving water and energy at its manufacturing facilities, empowering women with financial and digital literacy and enhancing children's oral health through its flagship, Colgate Bright Smiles, Bright Futures® program. This is an auto-published feed from PTI with no editorial input from The Wire.
Business Standard
a day ago
- Business Standard
Colgate Dental Veer Anthem Launched To Empower Kids To Be Their Own Heroes Of Oral Health
PRNewswire Mumbai (Maharashtra) [India], August 13: Colgate India has unveiled its 'Dental Veer' anthem, an engaging and empowering initiative aimed to inspire children to become champions of their oral health. Created as part of Colgate's longstanding Bright Smiles, Bright Futures® (BSBF) program, the anthem is a rallying call for children across the country to embrace good oral hygiene as a foundation for a healthier future. * Released close to Independence Day, the anthem is penned by lyricist Swanand Kirkire and composed by Micu Patel Link to the anthem - Colgate Dental Veer Anthem Penned by renowned lyricist Swanand Kirkire and composed by Micu Patel, the anthem brings to life the joy, energy, and determination of children who pledge to protect their smiles and those around them. The lyrics suggest simple yet essential habits, like brushing twice a day, the correct way of brushing, the frequency of changing the brush, and the right eating habits. Featuring the young voices of New India, the fun and memorable anthem turns oral health education into a movement led by children, for children. Shilpashree Muniswamappa, Director, Communications & ESG, Colgate-Palmolive (India) Limited, said, "As part of Colgate's ongoing efforts to spread oral health awareness, we are proud to launch the 'Colgate Dental Veer' anthem. This initiative, a key part of our Bright Smiles, Bright Futures® (BSBF) program, is based on the principle that oral health is the gateway to overall health and well-being. The anthem is designed to bring oral care into focus in a way that resonates with children, inspiring them to not only adopt healthy habits but also to become young ambassadors, sharing the message with their peers and communities." About Colgate-Palmolive (India) Limited: Colgate-Palmolive is a caring, innovative growth company that is reimagining a healthier future for all people, and the planet. Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country, committed to delivering sustainable, profitable growth for its shareholders, while fostering an inclusive workplace for its people. With a primary focus on science-led innovations in Oral Care & Personal Care in the Indian market, the company is recognized for its leadership and innovative efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducing plastic waste and promoting recyclability, conserving water and energy at its manufacturing facilities, empowering women with financial and digital literacy and enhancing children's oral health through its flagship, Colgate Bright Smiles, Bright Futures® program.
