Dream Sports to Invest USD 50 Mn in Cricbuzz and Willow TV to Enhance Global Cricket Fan Experience
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
In a strategic move set to redefine digital cricket engagement, Dream Sports, India's leading sportstech company, announced a USD 50 million investment in Cricbuzz and Willow TV—two premier cricket media platforms owned by Times Internet.
The partnership brings together the global reach of Cricbuzz, with over 185 million monthly users, and the broadcast strength of Willow TV, which streams over 1,500 matches annually across the US, Canada, the Middle East, and Southeast Asia. The goal: enhance fan experiences through AI, interactive content, and integrated commerce.
"Cricbuzz and Willow sit at the heart of how hundreds of millions of fans follow cricket every day," said Satyan Gajwani, Vice Chairman, Times Internet. "We're excited to work with Dream Sports to reimagine and develop new ways to collaboratively create new experiences for cricket fans."
Dream Sports, which boasts over 250 million users across brands like Dream11, FanCode, and DreamSetGo, sees this as a natural extension of its mission to deepen fan engagement.
"Dream Sports' mission is to 'Make Sports Better' for Indian sports fans," said Harsh Jain, Co-Founder and CEO of Dream Sports. "Cricbuzz and Dream11 have worked together for over a decade, and with this investment, all cricket fans can expect much more fan engagement, interactive streams, and integrated commerce experiences that will bring them closer to the action and to each other."
The deal not only strengthens Dream Sports' content and distribution network but also underscores the growing convergence of sports media and tech in creating immersive fan journeys.
Avendus Capital acted as the exclusive financial advisor on the transaction.
Cricbuzz is the most visited cricket app and website globally, delivering scores, commentary, and analysis. Willow TV, on the other hand, is the official broadcaster for international cricket in North America. Combined, they serve fans across more than 150 countries.
This investment sets the stage for a powerful collaboration at the intersection of sport, media, and technology, with fans poised to benefit the most.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
25 minutes ago
- Yahoo
Lauren Bell says India contests stand England in good stead for World Cup
England bowler Lauren Bell believes this summer's series against India has served as great preparation for the upcoming 50-over World Cup. Under new head coach Charlotte Edwards, England completed a clean sweep against the West Indies before falling to defeat against India. England were beaten 3-2 in the T20 series and 2-1 in the ODIs, but with the World Cup fast approaching, Bell insisted there is plenty to learn from this summer. She told the PA news agency: 'We've obviously had two fairly different series this summer. We had the West Indies that everyone performed really well and India challenged us a little bit more. 'It's exciting seeing that we're going to come up against some of the best teams and I think situations like the India series we just had is great preparation really. You learn so much more when you play against top teams. 'It's really exciting where we're at as a team, where we're going and obviously we're working super hard. We've got a few things that everyone, I guess, is going to work on moving forwards to that World Cup. 'It's an exciting time to be part of this team.' This year's World Cup takes place in India and Sri Lanka and England open their campaign on October 3 with a clash against South Africa in Bengaluru. The tournament is England's first under Edwards, who has just completed her first summer in charge and Bell has enjoyed working with a familiar face. 'It's been great, I've worked with Lot for a number of years because she was down at Hampshire and the Southern Brave,' Bell added. 'She's been great, she's got this ethos of winning and performance-based selection, which obviously takes a bit of getting used to with a new coach and the way she goes about things. 'She's obviously got a vast amount of experience and a really successful start to her coaching. 'It's been great, the way she manages everyone and speaks to us is really exciting. It's really cool to be a part of what she's hopefully pushing this team to do and to succeed.' England face a busy 12 month period with the 50-over World Cup and home games over the summer before the T20 World Cup starts next. Next year's tournament follows the 2022 European Championship and the upcoming Women's Rugby World Cup as another major women's sporting event being held on British soil. Looking ahead to the T20 World Cup, Bell said: 'Super excited, I think any player wants to play at a home World Cup. I think it's so cool with family and friends around and hopefully (can) put women's cricket on a platform at home. 'It's so important bringing it to the home venues and getting them hopefully sold out and people being able to see the sport. 'The more we can get it accessible to people to watch, the more they'll be like 'this is pretty cool, I want to get involved' and start playing. It's such a massive opportunity for cricket in England.'
Yahoo
25 minutes ago
- Yahoo
India's SBI Life and AU SFB forge bancassurance alliance
India's SBI Life Insurance has formed a corporate agency partnership with AU Small Finance Bank to enhance the availability of insurance solutions in the country. This initiative aligns with the government's vision of 'Insurance for All by 2047' by extending coverage throughout the country. The collaboration will facilitate the distribution of life insurance products, serving various financial needs such as protection, savings, investment and retirement planning. These services will be accessible to customers through AU Small Finance Bank's network, which includes more than 2,500 contact points across 21 states and four union territories. Moreover, the alliance will utilise AU Small Finance Bank's digital channels. SBI Life Insurance Business Strategy president Abhijit Gulanikar said: "Our partnership with AU Small Finance Bank is a strategic step towards deepening insurance adoption across India. 'AU's strong rural reach and community connect bring us closer to the shared vision of 'Insurance for All by 2047', making protection more accessible – one household at a time." AU Small Finance Bank executive director and deputy CEO Uttam Tibrewal said: "This partnership with SBI Life Insurance reinforces our shared commitment to delivering reliable, need-based insurance solutions to diverse communities across urban and semi-urban areas of India. 'By combining the strengths of both institutions, we aim to drive true financial inclusion and secure a better tomorrow for millions." In November 2024, AU Small Finance Bank partnered with Bharti AXA Life Insurance to provide life insurance solutions to its customers. AU Small Finance Bank's portfolio encompasses a full spectrum of banking offerings including remittances, deposits, loans and credit cards. "India's SBI Life and AU SFB forge bancassurance alliance " was originally created and published by Life Insurance International, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
25 minutes ago
- Yahoo
After a long break, Feghouli surprises with a new club!
Sofiane Feghouli restarts his career in Iraq with Amanat Baghdad feghouli / @ The newly promoted Amanat Baghdad club, making its debut in the Iraqi Premier League, pulled off a major coup by signing Algerian star Sofiane Feghouli for one season, for a fee close to 200,000 euros. Feghouli restarts his career in Iraq with Amanat Baghdad The club announced on its official Facebook page: "From European pitches to the heart of the capital, our new player Sofiane Feghouli officially joins the team. Former Valencia midfielder in Spain, West Ham midfielder in England, and one of the top talents of the Algerian national team." The club added: "We are opening a new chapter in the history of Iraqi football with Feghouli's arrival. Get ready to witness his skill and experience on our fields." Throughout his career, Feghouli has played 502 matches, scored 75 goals, and provided 82 assists. He has also worn the Algerian national team jersey 82 times, netting 20 goals and delivering 15 assists. He has featured for several major clubs such as Valencia (Spain), Galatasaray (Turkey), and West Ham United (England). In addition, Amanat Baghdad has bolstered its squad this transfer window with the arrivals of Tunisian striker Hamdi Labidi from Club Africain, and Gambian Lamin Samateh.
