Selling the City star Eleonora Srugo breaks her silence on an impeding housing price crash
Eleonora Srugo, the breakout star of Netflix 's Selling the City, has to keep a close eye on the real estate market's highs and lows for her job.
Now, the New York City power broker — who famously closed a $75 million deal in 2023 — is offering her take on whether a housing crash is looming.
Srugo offered her insights on everything from Miami's oversaturation to why she's all in on Texas after a recent trip to Dallas.
She says that while the housing market may be in a major slump, it will 'absolutely not' crash any time soon, and a downturn isn't imminent.
'I think we're looking at a pretty stable, consistent 2025 across the US,' she told the DailyMail.com.
According to Srugo, volatility in the market often sets up opportunity, not disaster, like most would believe.
'Some volatility is good in the housing market,' she explained.
'It motivates the more aggressive business people to come out — and throw out a low number. And then deals get done.'
Srugo is a top-notch broker who has her own offshoot within Douglas Elliman, the most respected brokerage in the nation.
She's consistently ranked among New York City's top 10 agents, landing her checks that are often seven figures per sale.
She goes to multiple showings a day and by night is rubbing elbows with New York's elite in hopes of landing a new buyer.
When it comes to the housing markets to watch, Srugo is keeping a close eye on Miami, Florida.
She says she hopes the over-developed metro will soon finally catch up to buyers.
'It's a little oversaturated,' she told the Daily Mail.
'Everyone's building, building, building... but it still feels like you're at a hotel. There's no personalization.'
Srugo says in Miami, location can make or break a deal.
Srugo is consistently ranked among New York City's top 10 agents, landing her checks that are often seven figures per sale
Texas is another area she's been keeping her eye on where she sees more growth potential.
One of Srugo's methods to predict up-and-coming housing markets is to follow respectable brands and see where they expand.
When they open offices or a brick and mortar store, it means people are moving there.
'I had to see what all the hype is about in Texas,' she said.
'The brands that are going there are interesting.'
Small brands like Dios and Premium Goods and large companies like Caterpillar and ConocoPhillips have moved to Texas.
Specifically, Srugo flagged both Dallas and Houston as markets to watch.
She also said Las Vegas will see a housing boom, due to its proximity to California and its appeal for remote workers.
And there's always New York.
Srugo said the unusually long winter in the city delayed the spring selling season, but May is shaping up to be 'a very, very strong month.'
She currently has a $35 million listing in Grammercy Park, one of Manhattan's most exclusive neighborhoods.
However she said some people will be waiting until after the mayoral election in November to buy in the Big Apple.
'The mayoral election in New York is sort of more entertaining than a circus,' she joked.
While Srugo is focused on New York, she is always keeping a watchful eye on markets across the country.
'I like to listen. I like to talk to people and learn,' she said.
'And then reading. That's the best part of my job — I get a couple of hours in the car to go through everything that's out there about the market.'
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