Latest news with #EleonoraSrugo
Daily Mail
25-05-2025
- Business
- Daily Mail
EXCLUSIVE Netflix's star realtor reveals how much she pocketed in $75M real estate deal.... and how she spends it
Selling the City star Eleonora Srugo's success in the luxury real estate market is the result of the perfect formula. She got her education from top-notch schools, while her street smarts and hustle come from growing up in New York City 's SoHo neighborhood. Srugo says both come in handy when it comes to landing deals that often award her seven-figure commission checks. For instance, she will leave her personal driver in traffic and navigate the subway if there's even a chance she'll be late to a showing. 'I go to my own showings as much as I can — and that's a lot,' she tells from upstate New York, where she was attending a luxury beauty event for influencers at Auberge Resorts Wildflower Farms and spa. 'I like to be really present for showings. I don't want to be on my phone or distracted. I want to focus on sort of what the client is saying and how they're reacting.' But this wasn't a vacation. Srugo had a car take her back to Manhattan that same night — landing in bed at 2am, with just a few hours to sleep before morning showings. 'I had to get back for clients,' she says. The driver, meanwhile, is the result of a $75 million deal she closed on Central Park South, her most expensive yet. She bagged a nearly $4 million commission check from that one sale in 2023. 'I have a driver four days I week, but I know the subway like the back of my hand and know when it's going to be faster than a car,' she says. Srugo documents her lifestyle on Netflix's Selling the City, where viewers get a glimpse into the moneyed world she runs in. She's a top-notch broker who has her own offshoot within Douglas Elliman and is consistently ranked among the city's top 10 agents, landing her checks that are often seven figures per sale. Douglas Elliman is the premier residential real estate brokerage in the US. Those checks land her right where she wants to be, living in the lap of luxury- flying private, traveling the world, eating at expensive private clubs like Zero Bond, and getting personal phone calls from Fifth Avenue luxury boutiques with a hot tip on a new bag she may just love. 'Oh, I spend. I spend way too much,' she laughs. 'Hermès is my vice. I went in for sandals and left with a bag. They call me when something new comes in, they know my taste,' she says. The real estate queen is a pro at networking, juggling showing for billionaires by day cocktails with New York City Mayor Eric Adams by night. 'There are rumors the mayor and I are dating, but he is my friend,' she says. 'We hang out a lot.' She expertly handles ultra-rich clients and attends events nightly in order to rub shoulders with new potential buyers. Srugo is currently on the hunt for a buyer for a stunning $35 million penthouse in Gramercy Park. 'I'm never not working, my hairdresser just gave me a lead,' she says. She uses word-of-mouth to boost business too. Scrugo had recently been to a showing in the Hamptons, where she was also helping out a friend (an unnamed football star), who needed a mansion rental for the summer. 'The rentals we looked at yesterday in the Hamptons were between $1M and $1.5 million,' she revealed casually. 'Monthly.' 'My client's customization alone is costing about $500 thousand — they want custom sports setups, second homes for staff, specific mattresses. I'm in charge of getting all of it.' The entryway of a luxury apartment that Srugo has sold in New York City In the Hamptons, she was 'rolling with three SUVs' and the actual client wasn't even there. 'Just my team. I got home at 10pm., then had to rush to meet a friend — the mayor — and was up at 6am. to work out,' she says. Srugo says she didn't charge the professional sports star for the work, because a verbal stamp of approval from him will only lead to more clients. 'He'll go around and tell everyone how much he loved working with me,' she says. Srugo has no shame in enjoying the fruits of all this labor in her daily life. Along with work, her calendar for the day included cocktails with clients, checking out high-end coffee machines, and meeting '14 people from the luxury sector,' at a luxury brand event where she would be gifted loads of beauty products. Fashion is a major priority — to look the part for clients and for when the cameras roll. 'I took the looks seriously. I print out hairstyles, makeup inspiration, match them to outfits. I want to have moments.,' Srugo says. 'I'm a fan of the genre, I watched Housewives on Bravo for years. I wasn't going to skimp on clothes,' she says. But she doesn't just just splurge on fashion. 'I love experiences — concerts, sports games, travel, insane dinners. I'm also that person — I don't like asking to be invited. I host.' She invests in self-care, too -- hair, skin, massages, and facial 'treatments' are all part of the upkeep. In fact, she spent a lot of the $75 million on cosmetic procedures and shopping she says. 'I regret not taking that big check and plunking it down into real estate.' Srugo says. 'I spent it on cosmetics and shopping and restaurants.' But she does have a $40,000 custom built closet at her NoHo apartment, which she uses to house that massive wardrobe.
Daily Mail
09-05-2025
- Business
- Daily Mail
Selling the City star Eleonora Srugo breaks her silence on an impeding housing price crash
Eleonora Srugo, the breakout star of Netflix 's Selling the City, has to keep a close eye on the real estate market's highs and lows for her job. Now, the New York City power broker — who famously closed a $75 million deal in 2023 — is offering her take on whether a housing crash is looming. Srugo offered her insights on everything from Miami's oversaturation to why she's all in on Texas after a recent trip to Dallas. She says that while the housing market may be in a major slump, it will 'absolutely not' crash any time soon, and a downturn isn't imminent. 'I think we're looking at a pretty stable, consistent 2025 across the US,' she told the According to Srugo, volatility in the market often sets up opportunity, not disaster, like most would believe. 'Some volatility is good in the housing market,' she explained. 'It motivates the more aggressive business people to come out — and throw out a low number. And then deals get done.' Srugo is a top-notch broker who has her own offshoot within Douglas Elliman, the most respected brokerage in the nation. She's consistently ranked among New York City's top 10 agents, landing her checks that are often seven figures per sale. She goes to multiple showings a day and by night is rubbing elbows with New York's elite in hopes of landing a new buyer. When it comes to the housing markets to watch, Srugo is keeping a close eye on Miami, Florida. She says she hopes the over-developed metro will soon finally catch up to buyers. 'It's a little oversaturated,' she told the Daily Mail. 'Everyone's building, building, building... but it still feels like you're at a hotel. There's no personalization.' Srugo says in Miami, location can make or break a deal. Srugo is consistently ranked among New York City's top 10 agents, landing her checks that are often seven figures per sale Texas is another area she's been keeping her eye on where she sees more growth potential. One of Srugo's methods to predict up-and-coming housing markets is to follow respectable brands and see where they expand. When they open offices or a brick and mortar store, it means people are moving there. 'I had to see what all the hype is about in Texas,' she said. 'The brands that are going there are interesting.' Small brands like Dios and Premium Goods and large companies like Caterpillar and ConocoPhillips have moved to Texas. Specifically, Srugo flagged both Dallas and Houston as markets to watch. She also said Las Vegas will see a housing boom, due to its proximity to California and its appeal for remote workers. And there's always New York. Srugo said the unusually long winter in the city delayed the spring selling season, but May is shaping up to be 'a very, very strong month.' She currently has a $35 million listing in Grammercy Park, one of Manhattan's most exclusive neighborhoods. However she said some people will be waiting until after the mayoral election in November to buy in the Big Apple. 'The mayoral election in New York is sort of more entertaining than a circus,' she joked. While Srugo is focused on New York, she is always keeping a watchful eye on markets across the country. 'I like to listen. I like to talk to people and learn,' she said. 'And then reading. That's the best part of my job — I get a couple of hours in the car to go through everything that's out there about the market.'
