EXCLUSIVE Netflix's star realtor reveals how much she pocketed in $75M real estate deal.... and how she spends it

Daily Mail​

25-05-2025

Selling the City star Eleonora Srugo's success in the luxury real estate market is the result of the perfect formula.
She got her education from top-notch schools, while her street smarts and hustle come from growing up in New York City 's SoHo neighborhood.
Srugo says both come in handy when it comes to landing deals that often award her seven-figure commission checks.
For instance, she will leave her personal driver in traffic and navigate the subway if there's even a chance she'll be late to a showing.
'I go to my own showings as much as I can — and that's a lot,' she tells DailyMail.com from upstate New York, where she was attending a luxury beauty event for influencers at Auberge Resorts Wildflower Farms and spa.
'I like to be really present for showings. I don't want to be on my phone or distracted. I want to focus on sort of what the client is saying and how they're reacting.'
But this wasn't a vacation. Srugo had a car take her back to Manhattan that same night — landing in bed at 2am, with just a few hours to sleep before morning showings.
'I had to get back for clients,' she says.
The driver, meanwhile, is the result of a $75 million deal she closed on Central Park South, her most expensive yet. She bagged a nearly $4 million commission check from that one sale in 2023.
'I have a driver four days I week, but I know the subway like the back of my hand and know when it's going to be faster than a car,' she says.
Srugo documents her lifestyle on Netflix's Selling the City, where viewers get a glimpse into the moneyed world she runs in.
She's a top-notch broker who has her own offshoot within Douglas Elliman and is consistently ranked among the city's top 10 agents, landing her checks that are often seven figures per sale. Douglas Elliman is the premier residential real estate brokerage in the US.
Those checks land her right where she wants to be, living in the lap of luxury- flying private, traveling the world, eating at expensive private clubs like Zero Bond, and getting personal phone calls from Fifth Avenue luxury boutiques with a hot tip on a new bag she may just love.
'Oh, I spend. I spend way too much,' she laughs.
'Hermès is my vice. I went in for sandals and left with a bag. They call me when something new comes in, they know my taste,' she says.
The real estate queen is a pro at networking, juggling showing for billionaires by day cocktails with New York City Mayor Eric Adams by night.
'There are rumors the mayor and I are dating, but he is my friend,' she says. 'We hang out a lot.'
She expertly handles ultra-rich clients and attends events nightly in order to rub shoulders with new potential buyers.
Srugo is currently on the hunt for a buyer for a stunning $35 million penthouse in Gramercy Park.
'I'm never not working, my hairdresser just gave me a lead,' she says.
She uses word-of-mouth to boost business too.
Scrugo had recently been to a showing in the Hamptons, where she was also helping out a friend (an unnamed football star), who needed a mansion rental for the summer.
'The rentals we looked at yesterday in the Hamptons were between $1M and $1.5 million,' she revealed casually. 'Monthly.'
'My client's customization alone is costing about $500 thousand — they want custom sports setups, second homes for staff, specific mattresses. I'm in charge of getting all of it.'
The entryway of a luxury apartment that Srugo has sold in New York City
In the Hamptons, she was 'rolling with three SUVs' and the actual client wasn't even there.
'Just my team. I got home at 10pm., then had to rush to meet a friend — the mayor — and was up at 6am. to work out,' she says.
Srugo says she didn't charge the professional sports star for the work, because a verbal stamp of approval from him will only lead to more clients.
'He'll go around and tell everyone how much he loved working with me,' she says.
Srugo has no shame in enjoying the fruits of all this labor in her daily life.
Along with work, her calendar for the day included cocktails with clients, checking out high-end coffee machines, and meeting '14 people from the luxury sector,' at a luxury brand event where she would be gifted loads of beauty products.
Fashion is a major priority — to look the part for clients and for when the cameras roll.
'I took the looks seriously. I print out hairstyles, makeup inspiration, match them to outfits. I want to have moments.,' Srugo says.
'I'm a fan of the genre, I watched Housewives on Bravo for years. I wasn't going to skimp on clothes,' she says.
But she doesn't just just splurge on fashion.
'I love experiences — concerts, sports games, travel, insane dinners. I'm also that person — I don't like asking to be invited. I host.'
She invests in self-care, too -- hair, skin, massages, and facial 'treatments' are all part of the upkeep. In fact, she spent a lot of the $75 million on cosmetic procedures and shopping she says.
'I regret not taking that big check and plunking it down into real estate.' Srugo says.
'I spent it on cosmetics and shopping and restaurants.'
But she does have a $40,000 custom built closet at her NoHo apartment, which she uses to house that massive wardrobe.