Netflix Making Version Of Hit YouTube Format ‘Blue Therapy'
Netflix has turned to YouTube again by commissioning a version of hit UK format Blue Therapy.
Coming a few weeks after taking on the second season of The Sidemen's Inside, the streamer has started casting on the show in which six couples are guided by a seasoned expert in an attempt to tackle ongoing issues in their relationship. At the end of the hard-hitting therapy sessions, the couples are faced with the ultimate question – will they find their way back to each other or end the relationship for good?
More from Deadline
'La Dolce Villa' Romances Its Way To Top Of Netflix Charts; 'Cobra Kai' Season 6C Underperforms In Debut Week
Ryan Murphy's 'Monster' Adds Suzanna Son As Series Regular In Season 3
'Pulse': Netflix Medical Drama Starring Willa Fitzgerald & Colin Woodell Gets Premiere Date, First-Look Photos
The show started life on YouTube three years ago on the Trend Centrl channel and episodes with titles such as 'My Partner Is Taking Fake It Til You Make It To Another Level' have amassed millions of views.
Channel 4 has since commissioned a local version produced by Luti Fagbenle's Luti Media titled In Love & Toxic: Blue Therapy, which aired in 2023. The Netflix version, which will air globally, comes from Fagbenle's Osun Group, which is part of Luti Media and was launched last year. All3Media International sells worldwide.
Fagbenle said: 'This commission marks a significant milestone for Osun Group as we embark on delivering high-quality, engaging content to a global audience, and we couldn't be more excited to partner with Netflix. Blue Therapy not only provides an intimate look into the lives and relationships of culturally diverse young couples but also offers a compelling perspective on modern dating and matters of the heart that will resonate universally.'
Blue Therapy comes from showrunner and creator Andy Amadi. Series producer is Vanessa Van-Yeboah and EPs are Fagbenle and Anna Edwinson.
Streamers have been taking greater advantage of the dizzying heights reached by YouTube hits. The Big Brother-esque Inside Season 2 will air later this year on Netflix and The Sidemen were at a recent Next on Netflix event in the UK. Amazon, meanwhile, made the Beast Games reality series with Mr Beast.
Best of Deadline
2025 TV Cancellations: Photo Gallery
2025 Awards Season Calendar: Dates For Oscars, Spirits, Tonys, Guilds & More
How To Watch Sunday's 'SNL50: The Anniversary Special' Online & On TV
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Miami Herald
3 hours ago
- Miami Herald
Scott Galloway bluntly predicts major change for Netflix
Scott Galloway, the podcaster and New York University professor, explained his view on June 13 that the last significant battle in the streaming industry was a showdown between Netflix and Hollywood - and Netflix emerged victorious. By expanding production globally, taking advantage of broadband technology, and capitalizing on inexpensive funding, Netflix (NFLX) was able to make large-scale investments similar to Amazon's strategy, Galloway explained, leaving competitors unable to keep pace. The outcome? A major shift in value from traditional studios and entertainment talent to Netflix's investors and subscribers. Don't miss the move: Subscribe to TheStreet's free daily newsletter Netflix's newest version operates as more than just a subscription-based platform - it now combines both subscriptions and advertising in its business model. And nearly 94 million people have chosen Netflix's ad-supported plan since it was introduced fewer than three years ago, according to Galloway. Netflix has proven itself to be a master of adaptation in the media landscape. It started as a mail-order DVD business, toppling the giant Blockbuster. Then it evolved into a streaming powerhouse, upending Hollywood's dominance. Related: Jean Chatzky sends strong message to Americans on Social Security Now, after a decade without major changes, Netflix is transforming once more, Galloway wrote. The company is introducing AI-driven content recommendations, mobile-friendly vertical videos, and a refreshed visual design to take on platforms such as YouTube and TikTok. And once again, the streaming service faces a new challenge. Shutterstock Having won the last streaming war, Netflix now confronts a new threat, Galloway explained in his "No Mercy / No Malice" newsletter. In fact, this prominent challenger is in the ring with all streaming services. "The next streaming war?" Galloway wrote. "YouTube takes on the world." "This year, more people in the U.S. watched YouTube on TVs than on mobile devices - a first," he continued. "YouTube is now the No. 1 distributor of TV content, according to Nielsen. And for the past three months, YouTube registered the largest share of TV viewing (12%) among media companies; Netflix accounted for 7.5%." More on the U.S. economy: Jean Chatzky shares major statement about Social SecurityShark Tank's Kevin O'Leary has blunt words on 401(k) plansDave Ramsey strongly cautions U.S. workers on Social Security YouTube is essentially public access television scaled to the internet, but with vastly superior production quality, observed Galloway. His Markets podcast co-host Ed Elson notes that Gen Z sees YouTube - owned by Alphabet (GOOGL) - as an algorithm-driven force shifting influence away from established brands and toward individual creators. The biggest disruptor to Hollywood, Galloway argues, isn't Netflix chairman's Reed Hastings - it's MrBeast, the YouTube star who has perfected parasocial relationships. In 2023 alone, MrBeast amassed over a billion hours of watch time, surpassing the top Netflix shows. "But just as individual content creators disrupted Hollywood, AI may disrupt content creators," Galloway wrote. While Netflix is expected to invest around $18 billion in content this year, YouTube effectively operates with a content budget of zero, instead sharing ad revenue with its creators. MrBeast has revealed that producing a single video typically costs him $2.5 million. Yet in a striking shift, an AI-generated muzak channel recently surpassed him, becoming the fastest-growing channel on YouTube this month. Related: Shark Tank's Kevin O'Leary makes bold prediction on U.S. economy Galloway argues that the rise of Netflix, YouTube and the competition for streaming audiences has cost us something vital: a shared cultural experience. In 1983, the final episode of M.A.S.H. was a national event, drawing 106 million viewers - nearly half of America, he recalls. By contrast, last year's most-watched scripted TV finale, "Yellowstone," reached just 13 million people, a mere 4% of the country. The shift from scheduled programming to unlimited, on-demand content has fragmented American culture, Galloway suggests - and this fact reflects the loss of two key societal pillars: collective experiences and a shared identity. "Without shared stories, we don't laugh together, love/hate the same heroes/villains, or believe in the same facts when we argue," Galloway wrote. "We lose our empathy, our ability to see each other as human." "It's hard to demonize someone you watched 'Cheers' with every Thursday night; it's easy to hate someone whose cultural references are completely foreign to your feed." Related: Scott Galloway makes major prediction on world economy; 401(k) impact seen The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Fox Sports
3 hours ago
- Fox Sports
IShowSpeed Predicts Cristiano Ronaldo, Portugal Will Win The 2026 World Cup
Is 2026 the year Cristiano Ronaldo finally wins the World Cup? That's what YouTube star and content creator IShowSpeed thinks. "Speed" made an appearance at FOX's one-year out from the 2026 FIFA World Cup event in Miami on Saturday. FOX Sports' Clarissa Thompson interviewed him, asking him questions about his excitement that North America will host the World Cup, which games he plans to attend, and who he thinks will bring home the trophy. Smiling ear to ear, Speed seemed like he wanted to fast-forward through next year as quickly as possible. "It's that time," he said. "The World Cup is here. It's that time." He's already made plans to be at as many games as possible. "The World Cup is in America, right? So, I can be anywhere," Speed said. "Obviously, I'm pulling up to every game, every Portugal game." Speed's fandom for Portugal and Cristiano Ronaldo is public knowledge. He even sported his jersey in the Dick's sporting goods ad he's featured in. Now, he'll be able to watch his idol in person, in his home country. And, better yet, Speed's confident Ronaldo and Portugal will win the whole thing. "I truly believe that Cristiano Ronaldo is going to win the 2026 World Cup," Speed said. "Y'all heard it from me, IShowSpeed. Ronaldo is winning the 2026 World Cup. He just won the Nations League. That's just an appetizer; the World Cup is the real meal, and they've got it. Portugal's squad is looking good." Want great stories delivered right to your inbox? Create or log in to your FOX Sports account and follow leagues, teams and players to receive a personalized newsletter daily! recommended Get more from FIFA Men's World Cup Follow your favorites to get information about games, news and more in this topic
Yahoo
3 hours ago
- Yahoo
Renewed TV shows in 2025
(NewsNation) — While 2025 has given some blows to fans of TV shows like 'The Sex Lives of College Girls,' other fans have been able to rejoice as their favorites have been renewed. Some TV shows have been renewed for additional seasons before the upcoming season has even been released. Others have only been renewed for one season. Brad Pitt hasn't cut off kids, set for more attacks ahead of F1 movie: Exclusive Here are some of the TV shows that have been renewed this year. 2025 has been kind to late-night talk show hosts, with 'My Guest Needs No Introduction With David Letterman' and Andy Cohen's 'Watch What Happens Live' being renewed for several seasons. The historical romance series 'Bridgerton,' based on Julia Quinn's novels, has already been renewed for seasons five and six, despite season 4 not releasing until next year. Another popular Netflix series, 'My Life With the Walter Boys,' is renewing for a third season. Other Netflix renewals include: 'Forever' 'Survival of the Thickest' 'The Diplomat' 'The Four Seasons' 'Love on the Spectrum' Two of 'The Real Housewives' series — Salt Lake City and Potomac — were both renewed for another season. And NBC renewed all of its One Chicago series — P.D., Fire and Med — and, of course, 'Law & Order' and 'Law & Order SVU.' ABC has decided to renew some of its most popular shows, including 'American Idol,' 'The Bachelor' and 'Judge Steve Harvey.' Spin-off series like 'The Walking Dead: Daryl Dixon' and 'The Walking Dead: Dead City' have also been renewed for a season by AMC. 'South Park,' which first aired in 1997, has been renewed by Comedy Central for seasons 27, 28, 29 and 30. And FX has renewed its popular hit 'American Horror Story' for its 13th season. They also decided to renew 'The Bear' for its fourth season. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
