Boots exposed for shameful 'pink tax' prices in viral video as shoppers left furious
A Tiktoker has exposed the retailer for it's 'pink tax' prices after comparing the huge price difference between the same product found in both the female and male section of the store.
A TikToker has called out Boots for its 'pink tax' prices
(Image: TikTok/@thefinancegurl )
Boots has been called out by a shopper for their 'pink tax' prices in an online video which has sparked outrage and left social media users furiously questioning 'how is this legal'. In a TikTok video, uploaded by Scots content creator @thefinancegurl, she explained that the health and beauty retailer were selling her favourite Boots moisturiser in the female section for double the price of an even bigger bottle of the exact same product in the men's aisle of the store.
The only difference between the two products was that the 30ml dearer bottle was in pink packaging and the cheaper 50ml bottle was in green packaging. This is known as the 'pink tax', which refers to the phenomenon where products marketed towards women are often priced higher than comparable products marketed towards men.
The video titled 'Boots Money Saving Hack' starts with the warning: "Don't pay more for pink packaging." The creator then films herself picking up the moisturiser from the female section of the store before comparing the same product in the men's aisle.
She says: "This hyaluronic acid moisturiser from Boots is one of my favourites. It cost £5.40 for the 30ml bottle.
"But if you head over to the men's skincare section, you can get exactly the same product for way cheaper."
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Holding up the same moisturiser from the male aisle, she says: "This one costs £2.50 for 50ml of product so you're actually getting more product for half the price.
"When you compare the ingredients side by side, they are identical, nothing is different apart from the fact that one is in green packaging and one is pink packaging.
"So when you're shopping for toiletries, it's always worth checking if the men's section has a cheaper alternative because the pink tax is very real."
The video has since gone viral with over 848k views and 101k likes. It also sparked a whole load of outrage in the comment section as shoppers have said that Boots should be 'ashamed' for their pink tax prices.
One furious user commented: "Can't believe boots out of everyone is doing this."
Another fumed: "HOW IS THIS LEGAL."
A third tagged Boots as they wrote: "@Boots UK you have an opportunity to do something very cool here, be the first UK drug store to acknowledge and ban the pink tax."
A fourth remarked: "I think that gender imbalance is literally illegal. Being charged more for less product because of being a woman? I'd be interested to see the legal position of that."
Another echoed: "Honestly brands should be more ashamed of this."
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Despite the video's purpose being to raise awareness in the hope that the prices will be made equal in the future, some users stated that drawing attention to the pink tax prices will only cause the retailer to up the price of the male section.
One wrote: "The problem is, you know now it's been pointed out, they won't reduce the women's products, they'll just increase the price of men's products, screwed either way!"
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Another agreed: "I hate that boots are probably just going to raise the price of the men's one now instead of bringing the price of the pink one down."
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