Apparel Group launches Ben Sherman in India
Apparel Group has introduced British menswear brand Ben Sherman to the Indian market as part of its multi-brand licensing agreement with Marquee Brands LLC. The move forms part of the group's broader strategy to expand the presence of premium international labels across India and the GCC region.
"We're excited to announce that Apparel Group is bringing the iconic British menswear brand, Ben Sherman, to India," Appparel Group India Private Limited announced on Linkedin. "This partnership marks a significant step in expanding our premium fashion portfolio and introducing Indian consumers to Ben Sherman's rich heritage, timeless style, and modern British tailoring. Stay tuned as we redefine menswear fashion in India with this legendary brand."
Founded in Brighton in 1963 by Arthur Benjamin Sugarman, Ben Sherman is known for its roots in British youth culture. Over the decades, the brand has evolved into a full menswear offering, including shirts, suits, outerwear and accessories, while retaining its heritage-inspired aesthetic, Apparel Resources India reported.
With this launch, Apparel Group aims to bring Ben Sherman's blend of contemporary design and classic tailoring to Indian consumers. The group's extensive retail footprint and understanding of local shopping preferences are expected to support the brand's successful entry into the market.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Local France
an hour ago
- Local France
Passenger compensation for flight delays set to decrease in Europe
Airline passengers in the EU enjoy the world's most generous system of compensation if their flight is delayed or cancelled. However these rights seem set to decrease after the European Council agreed to an overhaul of compensation rules, following intense lobbying from the airline industry. The agreement to extend delay times and cut compensation levels was made at a European Council summit, despite opposition from Germany and Spain. Controversially, the Council bypassed discussions with the European Parliament and made its decision legally binding using a process that has not been deployed in more than a decade. Advertisement However the European Parliament can still make changes to the new rules - it has four months to respond with a proposal that must be backed by a majority of 361 MEPs. So what changes? The ruling doesn't scrap all the customer protections, but it changes the rules on compensation payments - changing both the payment amounts and the delay time after which compensation rules kick in. Under current EU Air Passenger Rights Regulation rules, passengers can claim between €250 and €600 in compensation if a flight is delayed by at least three hours, if the delay is the fault of the airline. Under the agreed changes, compensation will only be due after a four-hour delay for flights of less than 3,500 kilometres. For longer flights, airlines would be obliged to pay compensation if flights land at least six hours late, compared to the current three-hour standard. Under the new rules, €300 compensation will apply for delays of more than four hours – while €500 will be payable for delays of more than six hours involving flights of more than 3,500km. In exchange for the higher delay thresholds, airlines will have to streamline the complex and obfuscatory compensation process - in which many airlines make it very complicated to claim financial compensation but very easy to claim airline vouchers. And what doesn't change? Other compensation rules remain unchanged, especially around the 'extraordinary circumstances' definition which covers whether airlines have to provide any compensation at all. Compensation for delays or cancellations is not paid if the problem is due to 'extraordinary circumstances' – the exact definition of this in the legislation is vague but it generally applies to situations like extreme weather, political instability, security risks or problems with air traffic control. Advertisement Strikes are usually not considered to be extraordinary circumstances, neither are routine mechanical problems or staff shortages. The rules cover airlines that are registered in the EU – such as the Ireland-based Ryanair – or flights taking off from an EU or Schengen zone country. Since Brexit the rules no longer apply to the UK, but the British government has mostly "copied and pasted" it into UK legislation. READ ALSO Fears EU plans to 'water down' air passengers' rights in review Also unchanged are rules on flight cancellations and airlines responsibility to provide food, accommodation and alternative travel for passengers whose flights are delayed or cancelled. In truth this is not well policed - passengers are often simply told to make their own arrangements for accommodation and alternative travel and submit compensation claims to the airline later. Airlines do, however, routinely provide refreshments, usually in the form of food vouchers to passengers whose flights are delayed. Why the change? In a word - lobbying. Airlines had argued that the compensation payments were too high, especially for budget airlines where the compensation may be higher than the cost of the ticket. Airlines also said that they were unable to provide a replacement aircraft and crew within three hours in many European locations, and that this can lead to additional flights being cancelled because high compensation payments have already been incurred. READ ALSO What are your rights in Europe if your flight is delayed or cancelled? When does this happen? The change is not immediate, first the European Parliament has four months to stage any objections and if no objection is received, then an introduction date will be set. So we can say for sure that this summer holiday period will still be covered by the old rules.
Fashion Network
an hour ago
- Fashion Network
Swedish hair care brand Sachajuan launches in Indian market
Swedish hair care label Sachajuan has entered the Indian market with Kutub Ariwala, founder of BeautIndia. The brand aims to bring its minimalist, performance-driven products to a growing base of ingredient-aware consumers. 'I was tired of seeing clients overwhelmed by shelves of products, unsure of what actually worked,' said brand founder and hairstylist Sacha Mitic, Indian Retailer Bureau reported. 'Everything felt overly engineered. I wanted to go the other way- to create something intuitive, elegant, and honest.' Sachajuan's range includes leave-in treatments like In The Sun, After The Sun, Hair Repair, and Dark Volume Powder, the latter formulated specifically for dark hair tones. At the core of its products is 'Ocean Silk Technology,' combining marine algae to strengthen hair without weighing it down, according to its Facebook page. 'India's beauty and personal care industry is experiencing tremendous growth," said BeautIndia's founder Kutub Ariwala. "Today's consumer doesn't just read the label, they research every ingredient. They don't fall for fluff.' With an emphasis on scalp health, simplicity, and function, Sachajuan aims to engage shoppers in India's increasingly sophisticated premium haircare segment. 'There's such deep hair culture here,' said Mitic. 'What surprised me most was how people balance modern routines with traditional values.'
France 24
4 hours ago
- France 24
India's central bank cuts rates more than expected to boost growth
The Reserve Bank of India (RBI) lowered the benchmark repo rate, the level at which it lends to commercial banks, by 50 basis points to 5.5 percent. A majority of analysts had expected 25-basis-point reduction. The cut was its third in a row and comes a week after government data showed India's economy expanded at its slowest pace for four years in the fiscal year that ended in March. And while the January-March quarter showed signs of a rebound, with forecast-topping 7.4 percent year-on-year growth, analysts said US President Donald Trump's sweeping tariffs posed risks to the outlook. Easing price concerns have also allowed the RBI to concentrate on growth, with retail inflation dropping to a near six-year-low of 3.16 percent in April. Bank governor Sanjay Malhotra said the monetary policy committee felt it was "imperative" to continue to stimulate "domestic consumption and investment" through policy levers to boost "growth momentum". The RBI cut rates for the first time in nearly five years in February and followed up with another reduction in April. The Indian government has forecast above-average monsoon rains, which observers say should help growth, as higher agricultural output will aid the rural economy and keep vegetable prices stable. But Trump's protectionist policies could add to growth pressures. While New Delhi is not a manufacturing powerhouse, experts believe that US tariffs will hurt billions of dollars of Indian exports across different sectors including electronics, gems and jewellery and seafood. India is hammering out the first tranche of a trade deal with Washington and negotiators have made several trips over the past three months. Local media reports say that while the White House is pushing for India to drop levies on a range of products, including agricultural produce and automobiles, New Delhi is asking for greater access for labour-intensive exports such as textiles and footwear. US Commerce Secretary Howard Lutnick said this week that a trade deal between the two countries could be expected in the "not too distant future".
