IMAX to debut AI enhancements for live streaming at NAB 2025
While on-demand content often benefits from 4K HDR, live broadcasts frequently fall short in image quality. IMAX's VisionScience technology addresses this gap, enabling broadcasters and streaming services to achieve top-tier visual standards in real-time.
IMAX Corporation is set to debut AI-driven technologies for premium live streaming at NAB 2025 , showcasing advancements designed to elevate real-time content quality. These leverage IMAX VisionScience, the company's proprietary AI-powered visual enhancement platform, to enhance visuals and boost viewer engagement across all devices and platforms.
Vikram Arumilli, SVP & GM, IMAX Streaming and Consumer Technology, said: 'Our latest innovations reaffirm IMAX's commitment to elevating premium live-streamed content, delivering best-in-class visuals. With a legacy of trust among content creators, producers, and fans worldwide, IMAX has long been synonymous with premium quality and pioneering innovation. Our latest advancements equip broadcasters with the tools to elevate quality, maximize efficiency, and engage fans at scale—all in real time.'
IMAX has already implemented this technology for high-profile live events, including the NBA Finals in China and the Summer Games in Paris. At NAB 2025, the company will demonstrate how its technology enhances clarity, brightness and overall viewing experiences, whether streamed directly to consumers or via cloud-based platforms.
In addition, IMAX will participate in the NAB Sports Summit alongside industry leaders such as AWS, the NFL and Microsoft.
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