Lithios Beverages Drives Excitement in NYC with Successful Sampling Events and Times Square Billboard
Recent samplings saw enthusiastic crowds exploring Lithios Beverages' trio of standout flavors: Berry, Electric Lime, and Orange Mango. "The feedback has been incredible. Everyone connects with different flavors, and the positive energy at our events was contagious," said Tina Genzer.
The spontaneous excitement around the upcoming launch of Brain Fuel+ Hydration Drink Mix was undeniable, with guests eagerly reserving their spots after learning about its breakthrough formula. Crafted with a mineral-rich base and enhanced by Max Catalyst™ for faster absorption, it delivers 71+ trace minerals from ConcenTrace®, essential electrolytes, Vitamin C, and B12—all in a clean, highly bioavailable format.
Science-backed functional ingredients like GeniusPure® Alpha GPC and SalidroPure® Salidrosides support immunity, focus, mental clarity, and natural energy, while helping the body adapt to stress and combat fatigue. Consumers are invited to sign up online ahead of the official launch to receive 10% off their first order.
Dustin Elliott, chief brand officer at NNB Nutrition, shared: "Lithios Beverages captures what NNB stands for—real progress in human performance. GeniusPure® is the most concentrated, clinically researched Alpha GPC, shown to improve cognitive function with just one serving. And SalidroPure™ delivers 99% pure, naturally fermented salidrosides, offering a sustainable alternative to Rhodiola without compromising potency."
The interactive environment saw customers trying creative flavor combinations and brainstorming cocktail ideas, showing buzz building up for Lithios Beverages' next product line. "The energy was remarkable. People started blending flavors, exchanging recipes, and already envisioning new ways to enjoy our Brain Fuel+ Hydration Drink Mix," noted co-founder Alexander Genzer. "Clearly, New Yorkers are looking for hydration that truly supports mind and body."
Lively testimonials continue to flood the company's Instagram (@drinklithiosbeverages). Lithios Beverages also recently made its Times Square debut with stunning billboard spots. This overwhelming support has prompted Fairway Markets to request more sampling events and secure additional inventory.
Industry recognition is following suit. Lithios Beverages was spotlighted in GI's recent "Companies to Watch" report, drawing attention to the broader growth of functional drinks inspired by the dynamic properties associated with lithium. The report, which highlights the functional beverage sector through 2033, can be accessed in the Press and Media area of the Lithios Beverages website.
"We're honored by the excitement and curiosity Lithios Beverages is generating," said Tina Genzer. "Just as lithium powers modern technology, Lithios Beverages energizes everyday wellness. Our upcoming Brain Fuel+ Hydration will go even further to meet today's needs for clarity, resilience, and refreshment."
Lithios Beverages is continuing in-store sampling across NYC throughout July, with more events planned for September. It has also opened a round for early-stage investors.
For more information, visit https://www.drinklithios.com or follow @drinklithiosbeverages on Instagram.
Contact information:
Tina Genzer
Lithios Beverages
Website: https://www.drinklithios.com/
contact@drinklithios.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Int'l Business Times
28-07-2025
- Int'l Business Times
Lithios Beverages Drives Excitement in NYC with Successful Sampling Events and Times Square Billboard
Lithios Beverages, an innovator in functional drinks inspired by the energizing potential of lithium, just wrapped up a slate of in-store sampling events across Manhattan and Brooklyn, including at Fairway Gardens Kips Bay, Brooklyn Fair, and 2131 Broadway Street. Led by Alex and Tina Genzer, Lithios Beverages stands out with its unique fusion of flavor and function. Recent samplings saw enthusiastic crowds exploring Lithios Beverages' trio of standout flavors: Berry, Electric Lime, and Orange Mango. "The feedback has been incredible. Everyone connects with different flavors, and the positive energy at our events was contagious," said Tina Genzer. The spontaneous excitement around the upcoming launch of Brain Fuel+ Hydration Drink Mix was undeniable, with guests eagerly reserving their spots after learning about its breakthrough formula. Crafted with a mineral-rich base and enhanced by Max Catalyst™ for faster absorption, it delivers 71+ trace minerals from ConcenTrace®, essential electrolytes, Vitamin C, and B12—all in a clean, highly bioavailable format. Science-backed functional ingredients like GeniusPure® Alpha GPC and SalidroPure® Salidrosides support immunity, focus, mental clarity, and natural energy, while helping the body adapt to stress and combat fatigue. Consumers are invited to sign up online ahead of the official launch to receive 10% off their first order. Dustin Elliott, chief brand officer at NNB Nutrition, shared: "Lithios Beverages captures what NNB stands for—real progress in human performance. GeniusPure® is the most concentrated, clinically researched Alpha GPC, shown to improve cognitive function with just one serving. And SalidroPure™ delivers 99% pure, naturally fermented salidrosides, offering a sustainable alternative to Rhodiola without compromising potency." The interactive environment saw customers trying creative flavor combinations and brainstorming cocktail ideas, showing buzz building up for Lithios Beverages' next product line. "The energy was remarkable. People started blending flavors, exchanging recipes, and already envisioning new ways to enjoy our Brain Fuel+ Hydration Drink Mix," noted co-founder Alexander Genzer. "Clearly, New Yorkers are looking for hydration that truly supports mind and body." Lively testimonials continue to flood the company's Instagram (@drinklithiosbeverages). Lithios Beverages also recently made its Times Square debut with stunning billboard spots. This overwhelming support has prompted Fairway Markets to request more sampling events and secure additional inventory. Industry recognition is following suit. Lithios Beverages was spotlighted in GI's recent "Companies to Watch" report, drawing attention to the broader growth of functional drinks inspired by the dynamic properties associated with lithium. The report, which highlights the functional beverage sector through 2033, can be accessed in the Press and Media area of the Lithios Beverages website. "We're honored by the excitement and curiosity Lithios Beverages is generating," said Tina Genzer. "Just as lithium powers modern technology, Lithios Beverages energizes everyday wellness. Our upcoming Brain Fuel+ Hydration will go even further to meet today's needs for clarity, resilience, and refreshment." Lithios Beverages is continuing in-store sampling across NYC throughout July, with more events planned for September. It has also opened a round for early-stage investors. For more information, visit or follow @drinklithiosbeverages on Instagram. Contact information: Tina Genzer Lithios Beverages Website: contact@
Int'l Business Times
01-07-2025
- Int'l Business Times
Q&A With Hunter Dean: ASEA's REDOXGold™ And The Future Of Redox Science
ASEA's REDOXGold™ Massage + Soothing Gel marks a pivotal shift in how individuals manage their recovery. Unlike traditional creams that temporarily mask discomfort, REDOXGold taps into the science of redox signaling to help soothing and recovery. As ASEA celebrates its 15th anniversary, the company extends its legacy of science-backed wellness to a broader global audience. Hunter Dean, Senior Vice President of R&D and Production Operations at ASEA, shares the rationale behind the product and what it means for people seeking a natural, sustainable approach to recovery. Recovery, Reimagined Q: REDOXGold launched earlier this year and has already seen global expansion. What makes this product fundamentally different from other topical recovery solutions? Hunter Dean: Most topical recovery products are designed to create a temporary effect—either warming the skin, or just cooling it, to distract from discomfort. REDOXGold does not rely on these traditional mechanisms. Instead, it works by delivering redox signaling molecules directly to the skin. These molecules are naturally produced by the human body and play a critical role in cellular communication. This intercellular communication is important. Over time, our natural production of these molecules declines. What REDOXGold does is provide an added boost of these redox signalling molecules to the skin to support the body's ability to restore communication pathways, so it can respond more efficiently to physical exertion. We also included real, elemental gold in the formula. This is not just a product to make you feel better for an hour. It helps promote recovery where it actually starts—inside the cell. Q: Redox signaling sounds technical. How can consumers understand its real-life relevance to wellness and performance? Hunter Dean: Redox signaling is a basic process, even though the term may seem complex. It is how cells coordinate action to maintain resilience against environmental stress. Imagine a construction site without any communication between workers. Nothing would happen efficiently, and there would be chaos. That is what happens when redox signaling breaks down in the body. Muscles stay inflamed longer, recovery slows, and the effects of stress accumulate. REDOXGold supplies these molecules topically to the skin, reinforcing the body's own levels of redox signalling molecules. It is a very targeted and biological solution that respects how the body operates. That is what makes it different from chemically based products that simply override symptoms. Built for Real-World Use Q: ASEA is known for ingestible products like the REDOX Cell Signaling Supplement. Why develop a topical gel for this particular release? Hunter Dean: We wanted to give people a tool that fits into their everyday routines with minimal friction. A topical gel allows users to apply it precisely where they feel discomfort—whether that is a tired lower back, tight calves after a run, or shoulders after a long workday. There is an immediacy in applying something directly to the affected area, and that is what people are often looking for. At the same time, we knew that many consumers want a product that feels clean—no sticky residue, no heavy chemical scent, no artificial coloring. REDOXGold delivers all that. It absorbs quickly, does not stain clothes, and feels comfortable on the skin. We designed it for people who live active lives and want support that works with their natural rhythms and routines. It is not just a product for elite athletes. It is for anyone who values mobility and wants to feel physically capable. Q: Who is the intended user? Are you primarily targeting athletes, or is this for a broader group? Hunter Dean:While athletes have naturally gravitated toward REDOXGold, we created it for a much wider audience. We often refer to "Taylor," a profile that represents many of our consumers. Taylor might be someone who exercises regularly, hikes on weekends, or simply wants to feel less tension after a long day at work. Taylor prefers natural ingredients, reads labels, and avoids harsh treatments when possible. For this person, REDOXGold becomes a trusted solution. Older adults are also turning to it because they want to maintain their lifestyle and avoid feeling limited by temporary soreness. So whether someone is doing yoga, chasing after grandchildren, or preparing for a marathon, the product supports them in staying active without compromising their values or routine. Global Reach and Long-Term Vision Q: The product launched in February 2025. How has it performed internationally in such a short time? Hunter Dean: The reception has been incredibly positive, and the pace of adoption has exceeded our expectations. We launched initially in North America and Australasia—markets like the United States, Canada, Mexico, Australia, and New Zealand. By March, we expanded into 30 more countries, including major European markets such as France, Germany, Sweden, and the United Kingdom. This rapid growth was made possible by a multi-channel strategy. Our global network of independent associates played a key role in introducing the product to communities, while digital platforms helped drive awareness and online sales. We also focused on accessibility. Sample tubes allowed people to try the product before committing to full-size units, which helped generate interest and user feedback very early on. Q: What kind of feedback have you received from users? Hunter Dean: Users are telling us they experience quicker recovery after regular physical activity. We hear stories from people who had difficulty completing their daily walks or fitness routines and are now doing so with greater ease. Some older customers have shared that feel empowered and are more confident. That kind of feedback affirms what we learned prior to REDOXGold's launch with our global research university partners. It tells us that the science is not only sound, but meaningful to the people using it. That is ultimately what we care about—whether it is making a real difference in someone's quality of life. Q: Does REDOXGold signal the beginning of a broader product expansion using redox technology? Hunter Dean: Yes, it certainly does. REDOXGold is an important step forward, but it is far from the end of our work. We are continuing to explore new ways to apply redox principles across various formats. Some of these will be topical like REDOXGold, while others will be ingestible or possibly even delivered through emerging technologies. At the same time, we are refining our existing offerings based on the latest research and consumer insights. Everything we do is grounded in our long-term vision—helping people live fuller, more active lives through cellular health. We are not just adding products for the sake of variety. Each one must meet a real need and stay aligned with the science that defines ASEA. REDOXGold signals a practical shift in how people recover from physical exertion. Rather than offering a surface-level fix, it supports the body's natural repair systems at the source. As Hunter Dean puts it, "This is not about masking sensations—it is about helping the body do what it is already capable of, more efficiently and with less limitation." Explore more at:
Int'l Business Times
25-06-2025
- Int'l Business Times
The Financial Partners Founder On How Smart Business Leaders Are Building Tax-Free Wealth Using Other People's Money
Most people think of life insurance as a cost, a necessary protection policy filed away in a drawer. But what if it could be one of the most powerful tax-free wealth-building tools available? That's the question, Michael (Mike) Smith, Managing Partner and founder of The Financial Partners Group (TFP), believes more business owners and high earners should be asking. "Premium financing life insurance has long been the playbook of the ultra-wealthy," Smith explains. "But the game has changed. We're now helping executives, entrepreneurs, and even professional athletes use this strategy to create tax-free income and preserve wealth for generations. And no, it's not as risky as most people assume." Premium financing is a strategy where a client borrows money from a third-party lender to fund a life insurance policy, usually an indexed universal life (IUL) or similar cash-value vehicle. Instead of tying up capital in hefty annual premiums, the client retains control of their cash while the policy accumulates value over time. According to Smith, this approach flips the traditional insurance conversation on its head. "We're not talking about paying $100 a month to get a death benefit. We're talking about using institutional strategies, used by billionaires, banks, and major corporations, to create a tax-advantaged retirement income and long-term wealth preservation vehicle." In short, the client gets access to market upside without downside risk, IRS-compliant tax-free income through policy loans or withdrawals, and significant death benefit protection for their heirs. Smith further shares that there are minimal upfront out-of-pocket costs. And the biggest kicker is it's built on borrowed money, what he calls "one of the most efficient ways to use leverage in the financial world." Historically, premium financing was reserved for the ultra-wealthy. But Smith says today's savvy professionals, especially those under 55 with strong income, are increasingly using the same tools. "The strategy works particularly well for business owners, executives, professionals, and athletes," he says. "People who have the income and credit profile to qualify, but who don't want to lock up massive amounts of capital." Take one instance that Smith portrays: a couple in their mid-50s earning $550,000 a year, with $5 million projected in retirement savings, all taxable. They want to double their projected retirement income to $40,000 per month tax-free. The traditional route would have required $25,000 per month in new savings. Instead, using premium financing and TFP's Legacy Plan™, they are able to commit just $25,000 per year, using collateral and lender capital to generate the same (or better) outcome. "That's a 12x difference in capital outlay," Smith emphasizes. "Same goal, dramatically different journey." Despite its advantages, premium financing has long been misunderstood, even within the financial advisory world. "A lot of advisors think it's too aggressive, too risky," Smith says. "But that's because they've never been properly educated on how the strategy works, or how the risk is managed. Once I walk them through the actual structure, their response is usually: 'Oh, this isn't nearly as risky as I thought.' And they're right." Smith points to several built-in safeguards: adjustable interest rates, liquidity buffers, collateral management, and carrier guarantees. "Like any financial tool, it has to be designed right. But the risks are far more manageable than most people believe." He adds that even major privately held insurance conglomerates are now leaning into premium financing. "They wouldn't even look at this space a few years ago. Now I'm one of their intermediaries, and they're fully behind it. This goes to show that, even the most conservative financial institutions are recognizing premium financing is an important planning opportunity. And is not as risky as once thought," Smith affirms. One of the most compelling aspects of the strategy is its tax advantage. If properly structured, both withdrawals and loans from the policy's cash value can be taken out tax-free, thanks to longstanding IRS rules protecting life insurance's unique status. "These aren't loopholes," Smith explains. "They're built into the tax code. The industry has powerful lobbying support because the products serve legitimate protection and planning needs. You're putting the money to work inside an IRS-recognized structure." Because of regulations passed in 1987, policies must adhere to specific funding limits, he agrees, but those limits still leave ample room for meaningful wealth growth. With higher tax rates on the horizon and more scrutiny on qualified retirement plans, Smith argues that professionals need smarter ways to diversify and preserve wealth. He states, "You spend your whole life building your business, your career, your income. Then retirement hits, and suddenly, you're giving a huge chunk of it away in taxes. Premium financing changes that trajectory." While the strategy isn't for everyone, health, age, and income requirements apply, Smith believes more advisors should be educating their clients. "This is advanced planning. It's what the best of the best are doing. And it's time more people knew about it."
