logo
Tourism London launches new campaign aimed at attracting U.S. music lovers

Tourism London launches new campaign aimed at attracting U.S. music lovers

CTV News6 days ago
Tourism London has kicked off a new marketing campaign in an attempt to cash in on our city's reputation as Canada's UNESCO city of music.
Sean Murray, the director of Culture and Entertainment with Tourism London, said it's already underway, targeting four northern states.
'It's called 'Summer Sounds Better Here,' and it's to highlight what our city has to offer,' said Murray. 'We want visitors to think music and summer sounds better here even if it's sitting on a patio listening to a band.'
The campaign was launched on a number of different platforms.
'It's a digital campaign with some radio ads and billboards as well,' said Murray.
The strategy is being welcomed by Mario Circelli, the chair of the London Music Awards.
'It's a great volley by Tourism London for a number of reasons,' said Circelli. 'One being that Americans get more purchasing power coming here because of the strength of their dollar.'
The marketing campaign is targeting states like Michigan, New York, Ohio, and Pennsylvania. It's looking at cities that are within driving distance to the Forest City.
'We've already had big success so far with Sunfest and Rock the Park this summer,' Circelli added, saying that many of London's festivals have a musical component. 'We are doing an amazing job highlighting our performers and now we are showing it to the rest of the world what we have to offer.'
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Matt Johnson's ‘Nirvanna the Band the Show the Movie' to open TIFF's Midnight Madness
Matt Johnson's ‘Nirvanna the Band the Show the Movie' to open TIFF's Midnight Madness

CTV News

timean hour ago

  • CTV News

Matt Johnson's ‘Nirvanna the Band the Show the Movie' to open TIFF's Midnight Madness

Matt Johnson, director of "Blackberry" poses with his award for Achievement in Direction at the 2024 Canadian Screen Awards Gala in Toronto, on Friday May 31, 2024. THE CANADIAN PRESS/Arlyn McAdorey TORONTO — Matt Johnson's time-warping bromantic misadventure and a crime thriller starring Bob Odenkirk are headed to the Midnight Madness program at this year's Toronto International Film Festival. This year's lineup of 10 genre-blurring comedies, action flicks and slashers will open with the Canadian premiere of Johnson's Toronto-set 'Nirvanna the Band the Show the Movie,' a mockumentary-style caper based on his Viceland series. Lead programmer Peter Kuplowsky says the comedy is 'steeped in Toronto lore circa the early aughts' and expects it to 'levitate the entire theatre' at TIFF, after earning a standing ovation at its SXSW premiere in March. Set to get pulses racing is the world premiere of 'Normal,' which sees Odenkirk play a temporary sheriff who uncovers the criminal underbelly of a sleepy town. It's directed by Ben Wheatley, who won the 2016 Midnight Madness People's Choice Award for the crime drama 'Free Fire.' Also promising heart-pounding thrills is the world premiere of 'Dust Bunny,' the feature debut of 'Hannibal' creator Bryan Fuller. The slasher stars Sophie Sloan as a young girl who asks her neighbour, played by Mads Mikkelsen, for help after she believes a monster under her bed ate her family. Set to close the program is the Canadian premiere of 'Dead Lover,' a horror comedy by Toronto's Grace Glowicki about a gravedigger determined to bring her drowned lover back to life. TIFF runs Sept. 4 to 14. Kuplowsky says he wanted to bookend the Midnight Madness program with 'Nirvanna the Band the Show the Movie' and 'Dead Lover' because they've made 'a substantial impact on the festival circuit.' 'I'm just really proud and feel very patriotic that these Canadian filmmakers made midnight movies that really resonated with international audiences,' Kuplowsky says. 'The prospect of having them finishing their festival tour with us in Toronto is really exciting.' 'Nirvanna the Band the Show the Movie' sees Johnson and longtime collaborator Jay McCarrol reprise their roles as two bumbling musicians still trying to achieve their dream of booking a show at local bar The Rivoli. This time, their quest sends them back in time. Kuplowsky says he gravitated toward several comedies for this year's lineup after noticing the success of 'Friendship,' the dark comedy starring Paul Rudd and Tim Robinson that premiered at last year's program. 'I did really feel like there is this desire amongst contemporary audiences to laugh in cinemas again,' he says. Other gut-busters in this year's lineup include 'The Napa Boys,' an alt-comedy by Nick Corirossi that sees a group of friends embark on a wine-related adventure led by a mysterious sommelier. Meanwhile, Serbia's Aleksandar Radivojević serves up 'Karmadonna,' a sharp-edged comedy about a pregnant woman who gets a call from God telling her to kill targets on his hit list or lose her baby. Among other international offerings is 'Junk World,' a sequel to Japanese filmmaker Takahide Hori's 'Junk Head,' a stop-motion sci-fi film following a cyborg navigating an underground dystopia in search of a way to save humanity from extinction. This report by The Canadian Press was first published July 24, 2025. Alex Nino Gheciu, The Canadian Press

Nova Scotia spending $12.8 million to improve 40 provincial parks
Nova Scotia spending $12.8 million to improve 40 provincial parks

CTV News

timean hour ago

  • CTV News

Nova Scotia spending $12.8 million to improve 40 provincial parks

Paddlers are pictured on the water at Islands Provincial Park in Shelburne, N.S. (Source: Province of Nova Scotia) Nova Scotia is making upgrades to provincial parks. The province will spend $12.8 million to improve 40 parks in 2025-26 as part of the capital plan commitment of $28.6 million for provincial parks from 2022 to 2027, said a Department of Natural Resources (DNR) news release. Improvements to roads, trails and accessibility will make parks more enjoyable, said the department in the release. Upgrades will include: paved roads natural playgrounds washrooms beach access trail improvements parking lot upgrades water and septic upgrades 'Our provincial parks are loved by Nova Scotians and attract hundreds of thousands of visitors to spend time at the beach, in the woods and on the water,' said Tory Rushton, Minister of Natural Resources. 'That's why we're investing in improvements that make our parks safe, enjoyable and more accessible while also boosting tourism and supporting local businesses.' The province outlined its plans for Dollar Lake Provincial Park in the release. Nova Scotia is in the third year of a $1.6 million multi-year redevelopment at the park to upgrade 38 campsites with water and electrical services, add an accessible campsite and build new accessible washrooms. More than one million people visited provincial parks in 2024 with more than 95,000 overnight stays, said the release – a 10 per cent increase from 2024. DNR reminds campers there is a $25,000 fine for violating burn restrictions and to take precautions to prevent tick exposure. For more Nova Scotia news, visit our dedicated provincial page

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store