Forrester Announces Full Conference Agenda For CX Summit APAC 2025
SYDNEY, July 17, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit APAC 2025, which will take place in Sydney and digitally on August 18, 2025. Today's customers continue to demand seamless, consistent, and personalized experiences across every touchpoint. To meet these rising expectations and deliver exceptional experiences, leaders must drive meaningful engagement throughout the entire customer lifecycle.
With this year's event theme, "The Total Experience: Your Brand, Their Journey," CX Summit APAC 2025 will offer the insights and actionable tools that CX, B2C marketing, and digital leaders need to build a comprehensive strategy that enhances customer experience and loyalty while boosting revenue and brand reputation.
Featuring top Forrester analysts and industry leaders from Services Australia, Google, CIMB Group, and Aware Super, noteworthy keynote sessions on the agenda include:
"Aligning brand and customer experience is crucial for businesses to create a seamless, cohesive experience for their customers, which in turn fosters stronger loyalty, higher customer lifetime value, and increased revenue over time," said Dane Anderson, SVP of international research and product at Forrester. "CX Summit APAC 2025 will equip attendees with the capabilities, tools, and frameworks they need to deliver unified experiences that drive customer engagement and retention."
In-person attendees will also get access to special programs that provide more tailored opportunities to network and share experiences, including the Executive Leadership Exchange, an invitation-only program for senior leaders; the Forrester Women's Leadership Program, focused on empowering women in leadership roles; and an interactive, hands-on workshop on how to drive customer-obsessed decisions.
In addition, CX Summit APAC will honor the recipient of Forrester's 2025 Customer-Obsessed Enterprise Award, which recognizes companies that drive business success by putting customers at the center of their leadership strategy and operations.
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