Billie Eilish's Year-Old Album Returns To No. 1 On Multiple Charts
Billie Eilish is currently in the midst of her Hit Me Hard and Soft: The Tour. The singer-songwriter began the trek in the fall of 2024 and has dates scheduled through late 2025. At the moment, she's playing to massive crowds across Europe, and in the fall, she will return to the United States for a second leg due to overwhelming demand.
The album that Eilish is promoting via the trek, Hit Me Hard and Soft, recently celebrated its first anniversary — and yet the American public is not done listening to it. Not even close.
Hit Me Hard and Soft appears on half a dozen Billboard charts in the U.S. this week, and it climbs on every tally it inhabits. That's an impressive showing for a title that has now spent just over one year on each ranking it finds space on. Eilish's third full-length rises highest on both the Top Rock & Alternative Albums and Top Alternative Albums charts. Last frame, the title sat in the runner-up position on both, but now it's returned to No. 1.
Eilish has now led the Top Rock & Alternative Albums roster for 41 frames with Hit Me Hard and Soft, while the collection has conquered the Top Alternative Albums tally for 46 stretches.
Hit Me Hard and Soft also bolts back into the top 10 on three other Billboard lists. It climbs to No. 10 from No. 11 on the Top Streaming Albums chart and improves from eleventh place to ninth on both the Billboard 200 and Vinyl Albums rankings.
The Grammy-nominated effort only misses out on a top 10 showing on the Top Album Sales chart, though it does gain ground there, jumping from No. 18 to No. 15.
Interestingly, Hit Me Hard and Soft climbs across the board, even though total consumption of the project is actually down. Luminate reports that the set shifted 31,200 equivalent units in the past tracking period — a dip of just 1.5% from the previous frame. That said, sales of the full-length did rise, growing 6% to more than 4,100 copies.
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