Von Dutch enters F&B market with new liquor, soda, and water ranges; cafés to come
The Los Angeles-based brand, acquired by White Space Group (WSG) in 2024, has signed a global licensing agreement to form Von Dutch F&B, as the early 2000s apparel outfit looks to become a complete lifestyle brand.
The new food, beverage and hospitality venture, led by a newly appointed CEO Joe Wallace, kicks off with the launch of organic, plant-based mocktails and healthy sodas created in collaboration with Flavor House. The brand will also launch liquor products including vodka, tequila, beer, and spiked seltzers, followed with the debut of Von Dutch Water.
Finally, the brand has plans to rollout Von Dutch Cafés, or café-lounge hybrids, set to open in New York and Los Angeles in the next 12 months. Visitors can expect a space that shifts from daytime coffee and snacks into an after-hours haven made up of mocktails, cocktails, and live entertainment.
'We're building more than a food brand - we're creating a whole empire. Von Dutch will be about entertainment, hospitality, wellness, authenticity, and bringing in new energy," said Wallace, an executive that has raised millions in startup capital and led several first-to-market innovations across food tech, hospitality, and consumer goods.
'This partnership marks a powerful step forward for Von Dutch as a cultural force. Joe brings not only the entrepreneurial fire, but the values and velocity to translate this brand into entirely new verticals," said Jack Cheika, CEO of WSG, which purchased the Californian brand from the French Royer Group, in June last year.
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