‘VIP' bettors say sportsbooks keep them playing, no matter the cost
Two nights before the Super Bowl in New Orleans, DraftKings hosted an invite-only party at Brennan's. The Chainsmokers and Nelly performed, as celebrities including Shannon Sharpe, Flavor Flav and Keegan-Michael Key worked the room.
Also in attendance at the famed French Quarter haunt that night: hundreds of indistinguishable sports fans who had earned their way in by virtue of their status with the sports betting company. They were DraftKings' 'VIPs.'
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a day ago
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