Countdown to Prime Day 2025: What to know and what to buy before it starts
To help you navigate this year's Prime Week and grab all the hottest deals happening, the editors here at USA TODAY Shopping have put together a handy Amazon Prime Day shopping guide with answers to all your frequently asked questions and the best shopping tips you can find.
Plus, you'll find all the details about all the early deals happening now and leading up to the big event.
Prime Day is Amazon's annual members-only shopping event. It offers limited-time deals, lightning deals, and exclusive discounts on products across nearly every category. Amazon Prime Day 2025 begins on Tuesday, July 8, and will end on Friday, July 11. Unlike past Prime Day sales, this is the first year the event has been extended from two days to four days.
USA TODAY Shopping will be monitoring all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!
Yes, in order to get access to the best Prime Day deals, you'll want to sign up for an Amazon Prime membership. New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
Amazon Prime for Young Adults is back! Do you qualify for the discount? Find out here
Beyond lasting twice as long as previous years, this Prime Day is also introducing Today's Big Deals. These will be daily themed drops, featuring top offers exclusively for Prime members. And the savings start now, with three weeks of early deals across various categories!
NEW: Starting Tuesday, July 1, Prime members can score up to 30% off Amazon brands, including school supplies and household essentials from Amazon Basics (starting at $3) and summer fashion from Amazon Essentials (starting at $12).
NEW: Fuel up for less this 4th of July weekend (July 3 to 6) with $1 off per gallon at over 7,500 bp, Amoco and participating ampm stations.
NEW: More perks include $10 off Grubhub+ orders over $20 with code PRIME10 through Monday, July 7, up to 30% off Avis car rentals plus 10% back in Amazon gift cards, Carnival cruises from $80 per day and hotel deals via Visit Myrtle Beach.
NEW: Amazon Prime for Young Adults membership is back! People between the ages of 18 and 24 can sign up for the relaunched discounted Prime membership with a six-month $0 trial and then just $7.49 per month.
Join Prime for Young Adults
As Prime Day is fast approaching, we've already started spotting many amazing deals across various categories, and these savings are happening right now! We've put together some of the best early deals you can grab below, along with links to various savings guides to help you make the most of this extended sales event.
These deals offer up to 62% off popular Amazon devices like Fire TVs, Ring Cameras and more:
More: Score up to 62% off Amazon devices ahead of Prime Day
Below, we've wrangled up the top products under $25 on sale right now:
More: These viral K-beauty toner pads are 39% off ahead of Amazon Prime Day
Early Amazon Prime Day Deals: Shop these top 20 products under $25
Below, find the top products under $50 on sale right now:
Early Amazon Prime Day Deals: Shop these top 20 products under $50
Below, grab the top products under $100 on sale right now:
Early Prime Day deals: Top 25 Amazon finds under $100
Below, you can save big on these top deals offering 50% off or more, and available right now:
Shop more deals with 50% or more off
These best early Prime Day TV deals you can grab right now and save up to 48% off:
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