logo
NYC's hilarious ‘de-influencer' is the hero TikTok needs — and he's beating his phony foes at their own game

NYC's hilarious ‘de-influencer' is the hero TikTok needs — and he's beating his phony foes at their own game

New York Post4 hours ago
NYC's suffering from serious influence-a — and one man's hilarious TikTok videos could be the cure.
After a divisive decade that saw the city fall under the spell of obnoxious influencers, an anonymous social media account administrator for a local, family-owned popcorn company has become the hero Gotham needs — delighting viewers with viral clips mocking the tiresome trend of crummy content creation.
From faux-foodies to freebie-obsessed fashionistas, nobody's safe from the self-described 'de-influencer' in charge of the Daadi Snacks account, where the mystery man racks up scores of views on sarcastic send-ups of social media's worst offenders — all delivered in a dead-on rendition of the nasally, uptalky, vocally fried 'influencer voice' that's become the noxious norm.
Typical methods clearly aren't for this unnamed marketing man turned app agitator — he's too busy snapping up new fans with satirical reactions aimed squarely at the hordes of entitled interlopers running amok on Big Apple streets.
'I'm literally shaking. They sent me an $80,000 car instead of a $120,000 car. I guess they do say God gives his toughest battles to his strongest soldiers,' the popular pot-stirrer joked in his most successful video aimed at a typically tough-to-take over-sharer, with nearly 9 million views to date.
Not only are the punny pushbacks from a formerly-unknown 'corn popper making people laugh, they're also helping him beat actual influencers at their own game.
Since achieving newfound notoriety, the small company, which now has 300K followers on TikTok and another 150K on Instagram, has struggled to keep product in stock.
Daadi Snacks offers vegan, all-natural popcorn — characterized by South Asian-inspired flavors like Sweet Chai and Spicy Masala, according to the brand.
The Daadi Snacks-repping de-influencer explained that the family company was inspired by his grandmother's recipes.
Instagram/daadisnacks
The instigator claimed in a recent post that he's not in it for the content creation money, like most people posting to TikTok at this level — 'I post to speak my mind and help my family's snack biz,' he explained last May.
For his trouble, the de-influencer says that he's received multiple cease and desist letters and several lawsuit threats from irate creators — apparently irked by his increasing popularity.
And he's missing out on even more followers due to the nature of his content, he said.
Though he takes down tacky TikTokkers from all over, his NYC-based videos are scoring well among fed-up local viewers.
TikTok/@daadisnacks
'People unfollow me because they say I'm too mean to influencers, but I would argue I need to be meaner,' he mused in one video.
Plenty appear to agree, with a recent Reddit thread heaping praise on the mystery man.
'I can imagine … a lot of toxic influencers choking on their matcha lattes searching their Balenciaga bags to reply on their smart phones adorned with cheap cubic zirconia crystals,' a poster snarked.
''Influencers are boring and unoriginal and can get bent,' another chimed in.
The Post has reached out to Daadi Snacks for comment.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

‘A damn good start': Grateful Dead reflect on 60th anniversary at Golden Gate Park
‘A damn good start': Grateful Dead reflect on 60th anniversary at Golden Gate Park

San Francisco Chronicle​

time9 minutes ago

  • San Francisco Chronicle​

‘A damn good start': Grateful Dead reflect on 60th anniversary at Golden Gate Park

In the wake of a sold-out, three-night run in Golden Gate Park commemorating the Grateful Dead's 60th anniversary, the band's surviving members and collaborators took to social media to reflect on what may have been the group's final bow. 'Night 3 in Golden Gate Park... will be one we'll never forget,' guitarist John Mayer posted on Instagram on Tuesday, Aug. 5. The musician also recalled his first onstage collaboration with Phish's Trey Anastasio. 'The lock we had going was instant,' Mayer wrote. 'Trey's ear-to-fretboard data transfer time is unparalleled.' Mayer, who joined original Grateful Dead members Bob Weir, Mickey Hart and Bill Kreutzmann in 2015 to form Dead & Company, has long acknowledged the legacy he stepped into. 'I'll never come close to playing like Jerry Garcia,' he acknowledged. 'But if I can somehow get you closer to him... then I suppose I've done my job.' The anniversary shows on Friday-Sunday, Aug. 1–3, coinciding with what would have been Garcia's 83rd birthday. Each night featured entirely different setlists and a rotating cast of guest acts, including Billy Strings, Sturgill Simpson (performing as Johnny Blue Skies) and Anastasio. Though billed as a celebration, the weekend also carried a palpable sense of closure. Drummer Hart called the experience 'truly profound.' 'I saw 60,000 people sparking light, in love, (entertained) big time and coming our way,' he wrote in a post on Wednesday, Aug. 6. 'Different than applause after a song, it sounded more like an ahhhhhh. All the peace and love in proximity generated a collective energy that was shared by all. Very rare stuff indeed.' Hart also shared a surreal vision of lost bandmates, Garcia, Ron 'Pigpen' McKernan and most recently Phil Lesh. 'I saw Jerry and Phil and Pigpen hovering over the crowd smiling like Cheshire cats,' he wrote. 'All the peace and love in proximity generated a collective energy that was shared by all.' Hart continued, 'In the final moments of the weekend standing right next to Bob and feeling the raw emotion coming our way from our fans, I felt Bob's heartbeat, along with mine, and the deep connection we have with all of you. All the years combine. They melt into a dream.' Weir, the band's rhythm guitarist and one of two original members who performed this weekend, was characteristically succinct: '60 years… I'd say that's a damn good start.' Kreutzmann, who stepped away from touring in 2023, offered a message from afar. 'Thank you for celebrating 60 years of not just Grateful Dead music, but also Grateful Dead community, friendships and love,' he wrote Monday, Aug. 4. 'We will survive.' Though Dead & Company concluded its official farewell tour at Oracle Park in 2023, this weekend's homecoming — in the city where the band first took shape — felt like a more fitting epilogue. Tens of thousands of fans packed Golden Gate Park, flooding the surrounding streets in a celebration as much about the music as the enduring spirit it created. 'Happy 60th, Grateful Dead,' Mayer wrote. 'And long may you run.'

Brad Pitt's mother Jane Pitt dies at 84, family mourns her loss

timean hour ago

Brad Pitt's mother Jane Pitt dies at 84, family mourns her loss

Brad Pitt 's mother, Jane Pitt, has died at the age of 84, the actor's niece, Sydney Pitt, announced this week. According to her obituary, Jane Pitt died on Tuesday, Aug. 5. She is survived by her husband William Alvin "Bill" Pitt and their children, Brad Pitt, Doug Pitt and Julie Neal (née Pitt). In an Instagram post on Wednesday, Sydney Pitt, Doug Pitt's daughter, wrote a touching tribute to her grandmother, celebrating her legacy and the love she gave to others. "My sweet Grammy, Jane Etta, we were not ready for you to go yet but knowing you are finally free to sing, dance, and paint again makes it a tad easier," she wrote in the caption alongside photos of Jane Pitt throughout her life. "If you knew Grammy, you knew she had the biggest heart. She cared deeply for everyone and everything, no questions asked," she continued. "She taught me how to paint, how to be strong, how to lead with kindness, to love Jesus through everything, and to find joy in the smallest things. She made up the silliest games just to make us laugh, and she believed in fairness, in putting others first, and doing good simply because it was the right thing to do." Sydney Pitt also recalled how every year before school, Jane would give each grandchild a "special day," filled with activities like banana splits, board games and rides at Silver Dollar City. "She could keep up with all 14 of us grandkids without missing a beat. There was no limit to the love she gave, and everyone who met her felt it," Sydney Pitt added. "I don't know how we move forward without her. But I know she's still here in every brushstroke, every kind gesture, every hummingbird. She was love in its purest form." "We were truly blessed to have her to love on growing up and I know she lives on through each of us ♥️🪽✨🦜," she concluded the post. Born in Memphis, Tennessee, Jane Pitt was a former elementary school teacher who raised Brad Pitt and her two other children with her husband, Bill Pitt, in Springfield, Missouri. While Jane Pitt and Bill typically avoided the spotlight, they occasionally accompanied their famous son on the red carpet, including at the 2012 Oscars and the 2014 premiere of Angelina Jolie's "Unbroken." Her obituary also highlights Jane Pitt's passion for art and her devoted role as a grandmother. "Jane was a gifted artist who expressed herself most vividly through painting," the obituary read. "Her love for art became a cherished bond between her and her grandchildren during craft sessions and painting lessons that created lasting memories." "Known affectionately as 'Grammy,' Jane found immense joy in celebrating each grandchild's uniqueness through one-on-one traditions lovingly known as 'Your Special Day,'" the note continued. "These treasured moments remain among the fondest memories for all fourteen of her grandchildren."

Here's Why Alex Cooper and Alix Earle Are Feuding
Here's Why Alex Cooper and Alix Earle Are Feuding

Cosmopolitan

time2 hours ago

  • Cosmopolitan

Here's Why Alex Cooper and Alix Earle Are Feuding

For the past six months, the internet has been convinced that podcast girlies Alex Cooper and Alix Earle are beefing—and now, Alix basically just confirmed as much. Quick background: Alix Earle's Hot Mess podcast—which launched in September 2023 as a 'weekly recap of her life revealing all the in-depth, exclusive details that has everyone watching, talking, and wanting more'—was dropped by Alex Cooper's Unwell Network back in February. The move came amid fans noticing that Alix skipped Unwell's Super Bowl being in New Orleans. At the time, multiple sources confirmed to Us Weekly that Alex and Alix were 'at odds,' with one insider telling the outlet that "there's a lot of tension." Per a second insider: 'They've had a lot of drama between them [since] they decided to collaborate on Unwell. They clashed over business, and their friendship is over because of it.' The plot thickened in March, when Alex took to TikTok to dispel feud rumors, claiming Unwell Network had nothing to do with Hot Mess ending. (This was seemingly done in response to Alix's Wall Street Journal interview, where she talked about the production politics that led to the show's hiatus.) 'Alix not being able to podcast has nothing to do Unwell," she wrote. '[I don't know] why she can't/what's going on.' She added that 'Unwell gave [Alix] everything back' and that Alix 'owns her IP.' The latest: On August 1, Alix posted a TikTok, where she alluded to wanting to 'start some shit.' She added, 'Lowkey, is this my time that I've been waiting for? I have so much information.' A fan then slid into her comments to write, 'Yes tell us what happened with Alex Cooper,' to which Alix replied, 'How much time do you have?' Alex has yet to respond to this latest shade, but I'm sat and ready for when it happens!

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store