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Filipino Times
3 hours ago
- Filipino Times
Marjorie Barretto Earns College Degree at 51
Actress Marjorie Barretto has fulfilled a long-held dream by graduating from college at the age of 51. In an Instagram post, Barretto shared photos in her graduation cap and gown, reflecting on how her studies had been set aside for years while she focused on show business, raising her children, public service, and business. She credited her faith for giving her 'the courage to return, the strength to push through, and the joy of crossing this finish line.' She described having her children witness the milestone as 'the cherry on top' and expressed gratitude to the Philippine Women's University. She also acknowledged actress Ruffa Gutierrez for inspiring her to resume her education. Barretto encouraged others to pursue deferred aspirations, saying it is 'never too late' to achieve the dreams placed in one's heart. Her son, Leon, proudly remarked that graduating in the same year as his mother was a rare and special moment.


Campaign ME
5 hours ago
- Campaign ME
IKEA showcases its ‘Everything Kitchen' with Memac Ogilvy, Bigfoot Films
To showcase its kitchen range, IKEA has partnered with Memac Ogilvy and Bigfoot Films to launch its latest campaign: An Everything Kitchen. Rolling out in the UAE, Oman and Qatar, the campaign aims to raise awareness of IKEA's kitchen solutions through gently encouraging consumers towards a kitchen revamp by recognising the significance of the room in every household. 'Our 'An Everything Kitchen' campaign celebrates the profound role the kitchen plays in our lives,' said Carla Klumpenaar, GM Marketing and Communications, IKEA UAE, Qatar, Egypt and Oman. Therefore, the creative brief mandated a campaign that tugged on the emotional heartstrings of consumers in the region, tapping into the insight that in every home, the kitchen holds more life than we give it credit for. 'Kitchen revamps are a key pillar of IKEA's business. However, redoing your entire kitchen is a decision never taken lightly,' said Moemen Metwally, Creative Director, Memac Ogilvy. 'The kitchen is a space that witnesses life's everyday moments, and reminds people of its emotional role in the home aimed to make the decision to renovate feel more meaningful,' Metwally said. View this post on Instagram A post shared by IKEA UAE (@ikeauae) More than 40 shots make up the campaign's minute-long film, each one capturing something your kitchen quietly witnesses. This includes the usual cooking and cleaning, but also equally usual: experimenting, debating, and sneaking around for midnight snacks. 'From the start, the tone was all about warmth – emotional, visual, and everything in between. A cozy voice-over pulled viewers in, while a DOP with a knack for heartfelt storytelling added layers of visual depth,' said Rania Salamé, Producer, Bigfoot Films. 'We made sure this one felt like home – literally,' she added. 'The kitchen was brought to life as a warm, everyday space that felt straight out of an IKEA catalog and someone's real life.' Salamé also attributed the campaign's final look to it's casting. 'Casting actors with genuine chemistry was key, so the story had that natural, 'yep, I've been there' kind of vibe. It was all about blending brand and heart without missing a beat,' she said. 'It's where life truly happens, in all its raw, beautiful glory. We hope this reminds people that an IKEA kitchen is designed to be a foundation for all those real, everyday moments that make a house a home,' Klumpenaar said. The campaign film is fast and energetic, with a touch of ASMR. 'It's designed to sit seamlessly within the social landscape, where most people look for ideas and make decisions,' Metwally explained. 'The pace, visuals, and sound all work together to feel native to platforms like Instagram and TikTok, making the content feel less like an ad and more like a moodboard.' 'An Everything Kitchen' aims to encapsulate all that a kitchen is, while appeasing the senses. Sometimes raw, sometimes beautiful, but always, always real. Credits: Brand: IKEA UAE GM Marketing: Carla Klumpenaar Regional Marketing Manager: Dina Sahhar Regional Communication Manager: Salama Ahmed Interior Design Manager: Binita Roychowdhury Regional Interior Design Leader: Luiza Jodziewicz Regional Interior Design Leader: Luiza Jodziewicz Regional Digital Marketing Leader: Jay Qudras Regional Marketing Specialist: Houda Sfar Regional Marketing Specialist: Mohamed Maihoob Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates Chief Creative Officer: Gautam Wadher Creative Director: Moemen El Siwi Senior Copywriter: Carl Khoury Senior Art Director: Alicia McBride Senior Art Director: Leomerish Leyco Head of Arabic: Shadi Kharmacho Content Manager: Ahmed Elbeshbishy Animator: Antonio Geagea Head of Social: Karl Hitti Social Director: Ahmed Nour Senior Social Account Manager: Yara Maalouf Senior Social Account Executive: Layan Abdo Managing Partner: Kevin Kurian Account Director: Ashleigh Morgan Senior Account Manager: Georges Enkiri Chief Strategy Officer: Mario Morby Senior Strategy Manager: Yasmina Raydan Production House: Bigfoot Films


What's On
6 hours ago
- What's On
Only in Dubai: The wild, fancy and totally extra things to do in the city
At What's On, we find ourselves saying 'only in Dubai' so often at things we come across day-to-day and we've decided to make a list of the wonderful, over-the-top experiences that you can do when you feel like being extra. Stay in an underwater suite At Atlantis, The Palm, you can book an underwater suite where floor-to-ceiling windows look directly into the Ambassador Lagoon. Forget counting sheep, here you'll count the number of teeth on a shark, possibly find Nemo and drift off while giant rays glide by. Location: Atlantis the Palm Cost: from Dhs26,000 per night Get a caviar hair treatment In Dubai, Caviar isn't just for eating, it's also for your hair. Head to Alkemy Salon in Atlantis the Royal and get treated to the luxurious salon treatment where a rich caviar mask deeply moisturises, enhances shine and leaves your hair looking and feeling healthy for up to two washes. It will set you back Dhs500 but don't worry you wont smell like the sea. Location: Alkemy Salon, Atlantis the Royal Cost: Dhs500 Have your food prepared by an AI chef We know technology is developing quickly but this is a world first. There's a restaurant about to open in Dubai that is completely run by an AI chef. Developed by UAE-based culinary tech innovators UMAI, Chef Aiman (get it?AI-man?), is a fully integrated AI chef, capable of creating menus, designing recipes, recommending ingredients and even managing kitchen operations in the soon to open restaurant, WOOHOO. Location: WOOHOO, Downtown Dubai Rent a Maybach as your taxi If a regular Dubai taxi isn't cutting it for your next trip, arrive in style with a Mercedes Maybach S-Class instead and really make an entrance. You can book ultra luxury cars through the app Wheely, and they show up just like a normal taxi, just with a higher price ofcourse. Cost: from Dhs350 Get a Birkin bag for your birthday…cake Always dreamed of having a Birkin but can't justify the price tag? Well now you can get one for your birthday for a fraction of the price, and even better, you can eat it. Lot's of Dubai bakeries can whip one up for you, however this one (photographed) from Mister Baker looks stylish and delicious. Location: Mister Baker Cost: Dhs630 Ski in the desert Dubai is known for its sand and not its snow however that doesn't stop visitors and residents from skiing in Dubai. In the Mall of the Emirates, you'll find a full sized ski slope with a chairlift, a zipline, a ski school, and so much more. You can even have lunch or dinner with penguins at Ski Dubai too. Location: Ski Dubai, Mall of the Emirates Get gold from a vending machine In the city of gold, the precious metal is added to so many things like facials and coffees. However actual gold bars are easy to get your hands on too and you can now grab them from a gold vending machine. Locations are in Dubai Mall, the Burj Khalifa, Atlantis the Palm and Souk Madinat Jumeirah. Location: across Dubai Cost: Normal gold rate according to weight Go deep diving, but indoors Deep Dive Dubai holds the record for the world's deepest pool and this underwater attraction is designed to mimic a sunken city. It's such a cool concept and you can experience it regardless of your level from specialised divers to snorkellers. Location: Deep Dive Dubai, Nad Al Sheba Cost: from Dhs400 Dine with fake waves lapping at your feet At 101 Restaurant in One&Only The Palm, the private dining experience is one to be remembered. Enclosed by curved, coral-inspired screens, this intimate space features customisable lighting and a mesmerising LED floor where you can watch the waves but not feel them. Location: 101 Restaurant in One&Only The Palm, Dubai Visit one street where it rains constantly Everything is possible in Dubai, we've established that, but having a singular street where it rains is almost pushing it for us. Head to The World Islands and feel like you're in a European city experiencing a gorgeous summer shower. Bring your umbrella though. Location: Voco Monaco, The World Islands, Dubai Buy a shark in a petshop Yep, you heard that right. We're not telling you to buy a shark, but in Dubai if you wanted to, you could. Cost: Dhs6,000 to Dhs10,000 Visit a life-size A380 plane made of flowers You may have spotted this one already, but if you haven't, it's impressive. Head to the Miracle Garden and see the life-sized plane made from flowers. It's a world record, the largest floral installation. Location: Dubai Miracle Garden, Al Barsha South Cost: Dhs95 for adults, Dhs80 for children Experience a rollercoaster, in a shopping mall Shopping and suddenly fancy an adrenaline hit? Head to Dubai Hills Mall and strap in for The Storm Coaster, the world's fastest vertical-launch indoor rollercoaster. Location: Dubai Hills Mall Cost: from Dhs65 Try a floating cinema It's closed for the summer, but when the weather cools down Floté cinema is a gorgeous spot for an evening date. Watch a movie cuddled up in a little private boat and grab some snacks from the cafe. Location: Mangrove Beach, Umm Al Quwain Cost: Dhs400 per boat