Saudi Pro League expands global footprint with Brazil push
SAO PAULO: The Saudi Pro League has started a strategic expansion drive into Brazil with the aim of strengthening ties with one of the world's biggest, most enthusiastic football markets.
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The SPL is currently home to 26 Brazilian players, more than any other overseas nation. With more than 100 matches streamed on YouTube in Brazil via Canal GOAT and Band, the league reached 50 million views in 2023-24, creating a solid platform for an initiative which strives to deepen engagement with Brazilian fans, broaden the SPL's visibility, and create new commercial opportunities.
As part of its strategy, SPL executives are presently in Brazil to meet representatives from the Brazilian League, the Brazilian Football Confederation and leading sports marketing agencies, as well as existing and potential partners.
Mohammed Basrawi, the Saudi Pro League's general manager of marketing, communication and content, said: 'Brazilians have a deep and passionate football culture, and we want to bring them closer to the excitement of the SPL by establishing a long-term and immersive presence in the country.'
The SPL is launching official Brazilian social media channels to provide fans with localized content, behind-the-scenes access, and exclusive engagement opportunities. The league will also introduce a local fan community to enhance its connection with Brazilian supporters. Additionally, the SPL's presence in Brazil will extend to key football events, ensuring strong on-the-ground engagement at key points in the football calendar.
By investing in Brazil, the SPL is solidifying its global stature while also embracing the passion and heritage that define Brazilian football, marking an exciting new chapter in the league's international journey.
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