Latest news with #MohammedBasrawi
Zawya
19-02-2025
- Business
- Zawya
Saudi Pro League and Samsung agree partnership for remainder of the season
Partnership to contribute to SPL's technological innovation and fan experiences Riyadh, Saudi Arabia: The Saudi Pro League (SPL) and Samsung have agreed a new partnership, with the global technology leader named as a Gold Partner until the end of the 2024/25 season. The agreement was formally signed on February 17 at a ceremony attended by Mohammed Basrawi, SPL General Manager of Marketing & Communications, and Sami Khairalla the Country Senior Director for Mobiles Samsung Electronics Saudi Arabia. Mohammed Basrawi said: 'We are excited to welcome Samsung as a Gold Partner of the Saudi Pro League. This partnership reflects our commitment to working with global industry leaders to enhance the league's growth and deliver the latest in technological innovation. We look forward to a successful collaboration that will bring new experiences to the SPL and its fans.' Sami Khairalla said: 'Football is a passion shared by millions, and we are proud to partner with the Saudi Pro League to support the sport's development in the Kingdom. Samsung is committed to innovation and excellence, and through this collaboration, we aim to elevate the experience for supporters and contribute to the continued success of the SPL.' About the Saudi Pro League The Saudi Pro League (SPL) is the governing body of Saudi Arabia's top-tier football division and the highest-ranked league in Asia, as recognized by the AFC. The SPL aims to create experiences that go beyond the 90 minutes of play, transforming every game week into a memorable event. Through its mission, the SPL focuses on developing the sport, nurturing talent, and blending competition, community, and culture to tell a story that resonates with fans worldwide. In early 2023, the SPL launched a transformation strategy aligned with Saudi Arabia's Vision 2030, aiming to position the league among the world's best. The strategy focuses on nurturing young talent, attracting top international players, improving club governance, and driving competitiveness both on and off the pitch. With a commitment to innovation and excellence, the SPL is shaping a football legacy that extends far beyond the game itself, contributing to the growth of the sport and the nation.
Leaders
05-02-2025
- Sport
- Leaders
Saudi Pro League's Bold Global Expansion Fuels Brazilian Football Passion
The Saudi Pro League (SPL) is making a strategic major push into Brazil, focusing on boosting engagement with passionate Brazilian football fans. The SPL aims to strengthen its global influence as it recognizes Brazil's rich football culture, with the promise of exciting new opportunities. The enduring relationship between Saudi football and Brazilian talent spans over half a century. Currently, 26 Brazilian players compete in the SPL which is more than any other international contingent. Furthermore, over 100 SPL matches streamed on YouTube in Brazil, with Canal GOAT and Band broadcast these matches. The league garnered 50 million views during the 2023-24 season, demonstrating a strong existing interest. Forging Key Partnerships SPL executives are currently visiting Brazil with the aim to meet key figures in Brazilian football, including representatives from the Brazilian League. Additionally, they are engaging with the Brazilian Football Confederation, football clubs as well as leading sports marketing agencies. The SPL seeks to build valuable partnerships to drive growth. Mohammed Basrawi, SPL's marketing, communication, and content general manager, shared his vision, saying: 'Brazilians have a deep and passionate football culture and we want to bring them closer to the SPL's excitement by establishing a long-term and immersive presence in the country.' New Digital Platforms and Fan Engagement Moreover, the SPL is launching official Brazilian social media channels to offer localized content. Moreover, Fans will enjoy behind-the-scenes access and exclusive engagement opportunities. Additionally, the league will create a local fan community to foster stronger connections with Brazilian football enthusiasts. The SPL's presence in Brazil will extend to key football events to ensure strong on-the-ground engagement at key moments in the football calendar with the aim to maximize its impact. A Bright Future for Football The Saudi Pro League's strategic investment in Brazil not only cements its position on the global stage but also honors the fervor and rich history inherent in Brazilian football. This initiative ushers in a thrilling chapter in the league's international expansion, strengthening the connection between Saudi Arabian football and one of the sport's most iconic nations. Notably, the Public Investment Fund (PIF) has expressed interest in investing in Brazilian football, highlighting the kingdom's commitment to fostering ties with Brazil's football community. Short link : Post Views: 73
Arab News
05-02-2025
- Sport
- Arab News
Saudi Pro League expands global footprint with Brazil push
SAO PAULO: The Saudi Pro League has started a strategic expansion drive into Brazil with the aim of strengthening ties with one of the world's biggest, most enthusiastic football markets. For the latest updates, follow us @ArabNewsSport The SPL is currently home to 26 Brazilian players, more than any other overseas nation. With more than 100 matches streamed on YouTube in Brazil via Canal GOAT and Band, the league reached 50 million views in 2023-24, creating a solid platform for an initiative which strives to deepen engagement with Brazilian fans, broaden the SPL's visibility, and create new commercial opportunities. As part of its strategy, SPL executives are presently in Brazil to meet representatives from the Brazilian League, the Brazilian Football Confederation and leading sports marketing agencies, as well as existing and potential partners. Mohammed Basrawi, the Saudi Pro League's general manager of marketing, communication and content, said: 'Brazilians have a deep and passionate football culture, and we want to bring them closer to the excitement of the SPL by establishing a long-term and immersive presence in the country.' The SPL is launching official Brazilian social media channels to provide fans with localized content, behind-the-scenes access, and exclusive engagement opportunities. The league will also introduce a local fan community to enhance its connection with Brazilian supporters. Additionally, the SPL's presence in Brazil will extend to key football events, ensuring strong on-the-ground engagement at key points in the football calendar. By investing in Brazil, the SPL is solidifying its global stature while also embracing the passion and heritage that define Brazilian football, marking an exciting new chapter in the league's international journey.
