Universal Studios to open an immersive horror experience in Chicago, the Midwest's first
Universal Horror Unleashed has a snappy ring to it, don't you think? Jam-packed with interesting mazes, jump scares, funky food-and-drink options and a retail space, the planned immersive attraction has been deemed 'a world-class horror attraction and entertainment destination' according to city officials.
The Windy City will earn the special accolade of being the second Universal Horror Unleashed location (the first is set to open this August in Las Vegas, Nevada), as well as the first Universal attraction full-stop in the Midwest, and frankly we couldn't be prouder of the honor. The Las Vegas location will be home to haunted houses inspired by classic thrillers like The Exorcist and The Texas Chainsaw Massacre, and the Chicago location will follow suit. Perhaps you'll see Universal-owned horror characters like Frankenstein's monster, the Mummy, the Creature from the Black Lagoon, Count Dracula, or Phantom of the Opera?
Not a horror fan? You can at least appreciate that the project is expected to generate more than $1 billion for the local economy and create 400 permanent jobs for Chicagoans. 'We're excited to bring this bold concept to life in Chicago, a city known for its vibrant culture,' Page Thompson, president of new ventures at Universal Destinations & Experiences, said in a news release. 'We're grateful for the city's support as we convert this dormant site into a unique attraction that showcases our storytelling expertise and ability to deliver mind-blowing experiences that shatter guest expectations.'
In a news release, Illinois Governor JB Pritzker chimed in as well: 'Universal's decision to make such a significant investment in Illinois is a testament to the state's unmatched entertainment sector, renowned workforce and strong infrastructure. Universal choosing Illinois didn't happen by accident—we were proud to support this project through our EDGE incentive program, which has helped fortify a positive business climate that draws world-class companies to the state.'
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