HONOR Impressed MWC 2025 with the HONOR ALPHA PLAN
Global technology brand HONOR made a significant impression at Mobile World Congress (MWC) 2025 with the unveiling of its ambitious HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. This announcement garnered substantial attention from the global media and industry experts, marking a pivotal moment in HONOR's journey towards innovation and technological excellence.
HONOR's CEO, James Li, emphasized the importance of embracing the AI revolution, calling for industry collaboration to create an open and value-sharing ecosystem that maximizes human potential. As testament to its commitment, HONOR announced a USD 10 billion+ investment plan and pledged to provide seven years of Android OS and security updates for its HONOR Magic series, starting in the EU market.
The HONOR ALPHA PLAN received positive feedback from various media outlets.
During MWC 2025, HONOR's AI innovations received significant attention from prominent figures, including King Felipe VI of Spain. The King showed great interest in HONOR's AI Deepfake Detection technology during his booth tour at HONOR, particularly in its ability to combat identity potential online scams fueled by AI filters, which have become a pressing issue in Spain. He praised HONOR's R&D efforts in fake detection, noting its potential to protect users against these threats.
King Felipe VI, along with Diana Morán, the Minister of Science and Innovation, was also impressed by HONOR's AI Agent, the world's first GUI-based personal mobile AI agent, which can seamlessly interact with third-party applications. A demo showcasing the AI Agent's ability to book a restaurant using voice commands was particularly surprising to the King. This capability highlights the potential for broader integration and collaboration, aligning with HONOR's vision of creating an open and inclusive AI ecosystem.
HONOR's innovations have received widespread recognition, winning over 50 media awards at MWC 2025 for its AI innovations and excellent products.
The HONOR Pad V9 was praised for its exceptional design and performance.
The HONOR Earbuds Open also garnered positive reviews for their unique open design and sound quality. Recognized as the "Best Earbuds" at the show by
Additionally, the HONOR MagicBook Pro 14 has been recognized for its sleek design and performance capabilities.
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