Lineker delivers emotional farewell as MOTD era ends at the BBC
There are farewells, and then there are reckonings. Gary Lineker's final appearance on Match of the Day felt like a reluctant blend of both, a parting scripted not just by personal reflection but by political backlash, institutional caution, and the inevitable pressure of public scrutiny. It wasn't supposed to end like this, but then nothing at the BBC quite does anymore.
Gary Lineker says goodbye to #MOTD after 25 years. pic.twitter.com/u1DORcO6Po
— Match of the Day (@BBCMOTD) May 25, 2025
After more than 25 years as the defining voice of the BBC's Premier League coverage, Lineker bid goodbye to his role with a wry quip and a heavy heart. 'It wasn't meant to end this way,' he said, opening his final show. 'But with the title race over and the relegation places confirmed, the Champions League was all we had left to talk about.'
Except, of course, the subtext was about far more than football. It was about tone, timing and a misjudged social media post that collided with the long-brewing culture wars that have increasingly engulfed British public life — and which ultimately cost one of the country's most recognisable broadcasters his seat at the heart of its sporting tradition.
Lineker's last appearance on MOTD was a mix of poignancy and performative farewell. The BBC, in a gesture both generous and polished, rolled out a farewell montage that stitched together highlights from his 26-year tenure. Messages poured in — Alan Shearer, Ian Wright, Pep Guardiola, Virgil van Dijk, even Andrea Bocelli — in a tribute that managed to be moving without ever entirely masking the discomfort that preceded it.
'I'd like to wish Gabby, Mark and Kelly all the very best when they sit in this chair,' Lineker said of his successors — Gabby Logan, Mark Chapman and Kelly Cates. 'The programme is in the best of hands.'
Joined by Shearer and Micah Richards, Lineker ended with familiar humour and humble appreciation: 'Rather like my football career, everyone else did all the hard work and I got the plaudits. It has been an absolute privilege to have hosted Match of the Day for a quarter of a century. It has been utterly joyous.'
He was handed a MOTD cap, a golden boot and a standing ovation. But beneath the warmth lingered the unmistakable awkwardness of a departure shaped by digital outrage and institutional risk aversion.
It is worth revisiting the moment that prompted this final act. On 13 May, Lineker reposted an Instagram video from a group called Palestine Lobby, captioned 'Zionism explained in two minutes'. It also included a cartoonish image of a rat — a symbol with undeniable antisemitic connotations. Lineker later deleted the post and issued an unreserved apology.
'I would never knowingly share anything antisemitic,' he said. 'It goes against everything I believe in.' He added: 'It was an error on my part for which I apologise unreservedly.'
But the storm had already formed. The Campaign Against Antisemitism called his position 'untenable' and launched a petition for his dismissal. Figures from across the political spectrum weighed in. The BBC — already battered from previous Lineker controversies — quickly moved from planning to retain him for FA Cup and World Cup coverage, to letting him go entirely.
As Tim Davie, BBC Director-General, noted: 'Gary has acknowledged the mistake he made. Accordingly, we have agreed he will step back from further presenting after this season.'
What remains striking in this whole affair is the BBC's delicate dance between impartiality and integrity, between freedom of expression and the demands of public neutrality. Lineker has long been more than a football presenter. He has been a political voice, a humanitarian commentator, and at times, an avatar for the BBC's internal contradiction — outspoken, popular and uncomfortable.
His previous run-in with the broadcaster in 2023, when he compared the government's immigration rhetoric to 1930s Germany, had already tested the limits of what was permissible for a public figure on a public salary. Then, he was suspended and reinstated amid backlash. This time, the red lines were crossed more definitively.
And yet, as Lineker said: 'Football has been at the heart of my life for as long as I can remember — both on the pitch and in the studio.' His affection for the game and its culture never waned. But this latest controversy exposed a deep tension between those personal convictions and a media environment increasingly allergic to ambiguity.
Lineker's exit should still be noted for what it symbolised. He changed how football was talked about on television — smart, sharp, unafraid to laugh, but also serious when needed. He was a bridge between generations, between dressing rooms and studio lights. At a time when the sport became hyper-commercialised, Lineker's presence retained a kind of levity and sincerity that grounded Match of the Day in something recognisable.
His departure ends an era, not just of broadcasting, but of how sport sits within culture. MOTD will carry on, but the voice that once linked Shearer's analysis with a joke about zonal marking is gone. And with it, perhaps, a small part of the BBC's soul too.
Lineker's final message was one of grace, reflection and, in spite of it all, accountability: 'I care deeply about the game, and about the work I've done with the BBC over many years… Stepping back now feels like the responsible course of action.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
9 minutes ago
- Yahoo
Sydney Sweeney Explains Why She's Selling Used Bath Water Soap
Sydney Sweeney is a constant topic of discussion on social media, with much of it revolving around her relationship history, Instagram posts, red carpet appearances and movies. She's fought back against online trolls and turned heads at the Met Gala. However, it's likely that no one had her latest venture on their 2025 Bingo card. She's allowing a company called Dr. Squatch to sell soap infused with drops of her used bath water, and, yes, it's real. But why? Sweeney has now provided an explanation. "I honestly think it's a really fun, full-circle moment, because fans always joke about wanting my bath water…I was like, 'This is just such a cool way to have a conversation with the audience and give them what they want.' But then also hopefully encourage them to take care of themselves in a healthy way," she told GQ. Sweeney told GQ that she's tried the used bath water soap bar herself, saying, "I do have the bar. I actually took a shower this morning, and I have the bar and I used it." "It's super soft. It's really pretty, I'm looking at it right now. It's marbly and has blues and a little bit of brown in it," she added to GQ, saying of the Dr. Squatch photo shoot: "They had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bath water. I wanted to have it lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there's some city bath water mixed in." The home page of the Dr. Squatch website calls the used bath water soap a "new and extremely limited edition" and "Sydney's bathwater bliss." The website provides a button and says, "Enter for a chance to win the only bricc made with Sydney Sweeney's very own bathwater." The company's TikTok says it's giving away 100 bars of the soap. According to TMZ, there are only 5,000 bars of the Sweeney Explains Why She's Selling Used Bath Water Soap first appeared on Men's Journal on May 29, 2025

Business Insider
12 minutes ago
- Business Insider
$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging. From $18 affordable luxury products to a strong social media presence, here's what the brand did right. In 2022, model Hailey Bieber launched a skincare brand with just a handful of products encased in unassuming packaging. Three years on, it's being acquired by ELF Beauty for a billion dollars. The brand, known for its hybrid products that work as both skincare and makeup, sells only 10 products. But it's moving fast in the market — ELF's CEO, Tarang Amin, said in the company's earnings call on Wednesday that Rhode achieved sales of $212 million in the last 12 months. Bieber announced the acquisition in a Wednesday post on Instagram. View this post on Instagram A post shared by Hailey Rhode Bieber (@haileybieber) "I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand," Bieber said in her post. Amin said Bieber would continue to run the show after the acquisition as the brand's chief creative officer. "On the Rhode side, Hailey is a visionary and her unique perspective, tenacity, and passion to reinvent beauty come through in every aspect of the business," Amin said. From creating $18 affordable luxury products to building a robust social media presence, here's what the brand did right. Representatives for Rhode did not respond to a request for comment from Business Insider. Leaning into Hailey Bieber's "It Girl" aesthetic It's hard to separate Bieber's brand from her — she's one of Gen Z's iconic "It Girls." "Rhode's strong resonance with Gen Z and Gen Alpha—thanks to Hailey Bieber's 'it-girl' influence and viral social media presence—strengthens ELF's connection to younger consumers," said Charlie Scott, the founder of Singapore-based brand consultancy Tangible. Her influence also extends to the millennial space, in part because of her high-profile relationship with 2010s pop star Justin Bieber. "She's married to Justin Bieber, so she has this weird crossover appeal where she's both a model and influencer and connected to millennial nostalgia," said Antonio Fernandez, the CEO of Thailand-based marketing agency Relevant Audience. But it isn't just who she's married to — she's a trendsetter in her own right. Bieber coined the "glazed donut skin" trend in 2021 — referring to the skincare routine that helps make one's appear healthy, glossy and dewy. "My standard when I go to bed at night is that if I'm not getting into bed looking like a glazed donut, then I'm not doing the right thing," she said in a YouTube video on her channel in 2021. Fernandez said Bieber's social media game has been a difference-maker — particularly in how she's turned skincare routines into viral content pieces that move product. The "glazed donut" trend, for instance, has since inspired "glazed donut nails" on TikTok and the viral $20 Strawberry Skin Glaze smoothie at Erewhon. Not trying to be everything to everyone And the packaging matters, too. Scott said Rhode's brand language of minimalist packaging, soft lighting, and the dewy "glazed donut" look reinforces Rhode's identity and sets it apart from more maximalist, or color-focused brands. Rhode sells only 10 products, the bulk of which are skincare-focused. These include a cleanser, lip balms, blush, moisturizer, and others. The product packaging is as restrained as the product selection, with neutral grays, beiges, and browns. "This minimalism, paired with affordable pricing and ingredient transparency, directly tapped into the 'skinimalism' and 'Clean Girl' trends popular with Gen Z and young millennials," Scott added. Teng Chan Leong, the CEO of Skribble, a Malaysia-based marketing agency, said Rhode had distinguished itself by not "trying to be everything to everyone." "Instead, it's nailing one category with cultural relevance and quietly building brand equity," Teng said. Affordable prices On another front, Rhode's products also land in the sweet spot of affordable luxe, the branding experts told BI. Teng said Rhode offers high-performing skincare at accessible price points. Its most popular item, the Peptide Lip Tint, retails for $18, while its Pineapple Refresh cleanser goes for $30. "In an age of rising living costs, Rhode's affordable-yet-chic positioning gives it a clear advantage," Teng said. "It's that 'affordable luxury sweet spot that Gen Z loves — they want to feel bougie without breaking the bank," Fernandez, the marketing expert, said. "Rhode hit the perfect price point - expensive enough to feel premium but not so expensive that regular people can't afford it," Fernandez added. ELF acquisition The ELF takeover could be mutually beneficial to both brands — expanding ELF's offerings while helping Rhode reach a larger consumer base. "ELF cosmetics is about $6.50 in its core entry price point, Rhode, on average, is in the high 20s, so I'd say it does bring us a different consumer set to the company overall, but the same approach in terms of how we engage and entertain them," Amin told CNBC in an interview. Scott said Rhode now has access to ELF's retail partnerships, including Walmart, Target, and Ulta. "This takeover could help Rhode transition beyond its current direct-to-consumer and limited pop-up model, leveraging ELF's extensive distribution network and retail partnerships to reach a broader, global audience," he said. For ELF, the Rhode takeover means an entry into the prestige skincare category, said Teng. "They're buying credibility with Gen Z and a way into the premium market. ELF is known for cheap drugstore makeup, but Rhode sits in that $20-30 sweet spot that screams 'affordable luxury,'" said Fernandez. "The $1 billion price tag honestly makes sense when you look at how fast they grew and how culturally relevant they became. ELF is basically buying a cultural moment and betting it can turn into a lasting brand," Fernandez added.
Yahoo
17 minutes ago
- Yahoo
Trending in Texoma — New art from Banksy to $1 sodas at a fast food chain
WICHITA FALLS (KFDX/KJTL) — Whether it's happening on the other side of the country, somewhere else in Texas, or right in our communities, Digital Producer Mariana Vela takes a look at the stories currently generating the most interest on social media. Social Rundown: Tornado wedding picture and Trump pardons celebrities 'Cybercriminals Dream' It may be time to update your social media passwords. According to cybersecurity researcher Jeremiah Fowler, a leak has exposed usernames for Apple and Google. British street art artist British artist Banksy, whose identity has been kept private, is now showcasing his latest artwork: a metal street pole featuring a silhouette of a lighthouse with beams shining from it, accompanied by text that reads, 'I want to be what you saw in me.' Shake Shack The fast food chain is now offering $1 soda drinks for customers who order through the app or website! Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.