Snappy Unveils Enterprise API Suite to Power Growth, Retention, and Engagement Through Strategic Gifting at Every Stage of the Customer and Employee Journey
NEW YORK, May 28, 2025 /PRNewswire/ -- Snappy, the all-in-one gifting platform trusted by more than half of Fortune 100 companies, today announced the launch of Snappy's API Suite, a secure, enterprise-grade solution that allows organizations to embed customized gifting experiences for customers, employees, prospects, and more directly into their apps, websites, and platforms.
With the release of its API Suite, Snappy is unlocking a new level of flexibility, automation, and brand control for partners looking to create meaningful moments across the customer, employee, and prospect lifecycle. Whether acquiring new customers through incentives, celebrating customer milestones, rewarding referrals, or driving engagement, Snappy's API Suite empowers organizations to trigger and automate gifting at scale while maintaining a deeply personal experience that will leave a lasting impact.
Snappy's API Suite empowers developers to browse, preview, send, customize, and claim gifts, all within their websites, apps, and platforms. It offers full control over the gifting experience, enabling teams to build personalized, automated journeys that align with their brand and business goals. Built on secure, token-based authentication and backed by robust documentation, the suite includes a sandbox environment for easy testing and integration. Developers can get started today.
Additionally, Snappy's Enterprise API Suite enables companies to build gifting into their platforms, which extends their core product offerings while unlocking new revenue streams. Whether powering recognition tools, marketing systems, or customer engagement platforms, companies can embed Snappy to drive deeper value for their users and differentiate their offerings with on-brand appreciation.
The suite delivers full control over the gifting experience, enabling partners to build personalized, automated journeys that align with their brand and business goals.
"Snappy's API Suite is the gifting layer of the internet, built to meet the demand for smarter and more integrated solutions," said Ry Sullivan, Chief Product Officer, Snappy. "With the launch of our new website tailored to organizations looking to gift employees, customers, and prospects, we're making it easier than ever to find the right solution, whether through our platform or our APIs. This launch empowers companies to create campaigns that drive behavior change and business impact."
Snappy's API Suite allows partners to:
Embed gifting into any app, website, or platform, fully embedded and seamlessly automated
Trigger gifts automatically based on actions, events, or workflows
Customize gift journeys with branded visuals, curated options, and personalized messaging
Streamline operations with automation and simplified logistics. No shipping info required.
Track and measure performance through clean, campaign-level reporting and analytics
"Gifting is more than a transaction. It's a chance to spark emotion and create lasting connections," said Hani Goldstein, CEO and Co-Founder of Snappy. "Our API Suite puts that emotional connection into the hands of every organization, combining emotional resonance with the scale and efficiency needed to drive real growth."
Built for security, scale, and performance, Snappy APIs support a wide range of use cases, from HR teams rewarding employee performance to customer success teams celebrating onboarding and renewal milestones to marketing teams incentivizing key actions across the funnel.
To learn more about Snappy's Enterprise API Suite and how gifting can drive growth, loyalty, and retention, visit https://www.snappy.com/api.
About SnappySnappy is a leading gifting company that helps organizations drive engagement, retention, and business growth through thoughtful, scalable gifting. Trusted by over half of the Fortune 100, Snappy has delivered over 6 million gifts to 176+ countries. Its gifting platform supports use cases across the employee, customer, and prospect lifecycle, offering curated gift collections, branded swag, global experiences, and gifting APIs. Founded in 2015, Snappy is a series D company that continues to redefine how businesses drive behavior change and build meaningful connections through gifting.
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