Starbucks is testing out a new protein cold foam at 5 locations in the U.S.
Starbucks is piloting a new menu item that will give people a boost of protein with their morning latte.
The coffee chain is testing a new protein cold foam at five locations across the U.S., CNN reported. The foam is banana-flavored and paired with the coffee chain's iced latte beverage, a Starbucks spokesperson confirmed with CBS MoneyWatch.
Protein drinks and snacks have ballooned in popularity in recent years — a trend celebrities like Khloé Kardashian are looking to cash in on with products like Khloud, a protein popcorn. Protein shakes are now a $6 billion sector, according to Beverage Digest.
Starbuck's foray into protein beverages is part of a larger push to reimagine its menu. The company on its website says it is piloting new products at select U.S. locations known as the Starting Five. Current products being tested include a Strato Frappuccino and croissants baked in-store. The company says it will test these food and beverage options through its Starting Five program before launching them at the national level.
To make way for new menu items, Starbucks will pare down its food and beverage offerings by 30% by the end of Fiscal Year 2025.
"By simplifying our menu, we're helping to create a more intentional, thoughtful experience for our customers — one where every drink is handcrafted with precision and care," the company posted online.
The menu redesign comes at a time of financial tumult for the coffee chain. Sales remained relatively flat through 2024 and the start of 2025. "Our results do not reflect the strength of our brand," said Rachel Ruggeri, chief financial officer in the company's 2024 Fiscal Year results.
In an effort to boost sales and lure people back to its retail locations, CEO Brian Niccol unveiled the "Back to Starbucks" restructuring plan in September 2024. The ongoing initiative involves a series of upgrades to its operations and appearance — such as a new dress code for baristas that highlights the the coffee chain's "iconic green apron."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
18 minutes ago
- Yahoo
Starbucks (SBUX) Stock Slides as Market Rises: Facts to Know Before You Trade
Starbucks (SBUX) closed the most recent trading day at $94.32, moving -1.12% from the previous trading session. The stock's change was less than the S&P 500's daily gain of 0.38%. Meanwhile, the Dow experienced a rise of 0.24%, and the technology-dominated Nasdaq saw an increase of 0.24%. Heading into today, shares of the coffee chain had gained 10.23% over the past month, outpacing the Retail-Wholesale sector's gain of 2.95% and the S&P 500's gain of 6.6%. Analysts and investors alike will be keeping a close eye on the performance of Starbucks in its upcoming earnings disclosure. The company is predicted to post an EPS of $0.66, indicating a 29.03% decline compared to the equivalent quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $9.29 billion, indicating a 1.94% upward movement from the same quarter last year. Regarding the entire year, the Zacks Consensus Estimates forecast earnings of $2.53 per share and revenue of $36.89 billion, indicating changes of -23.56% and +1.97%, respectively, compared to the previous year. Investors should also pay attention to any latest changes in analyst estimates for Starbucks. Recent revisions tend to reflect the latest near-term business trends. As a result, we can interpret positive estimate revisions as a good sign for the business outlook. Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system. The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed a 1.46% decrease. At present, Starbucks boasts a Zacks Rank of #4 (Sell). Digging into valuation, Starbucks currently has a Forward P/E ratio of 37.67. For comparison, its industry has an average Forward P/E of 23.8, which means Starbucks is trading at a premium to the group. We can additionally observe that SBUX currently boasts a PEG ratio of 4.79. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. By the end of yesterday's trading, the Retail - Restaurants industry had an average PEG ratio of 2.53. The Retail - Restaurants industry is part of the Retail-Wholesale sector. This group has a Zacks Industry Rank of 178, putting it in the bottom 28% of all 250+ industries. The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1. Be sure to use to monitor all these stock-influencing metrics, and more, throughout the forthcoming trading sessions. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Starbucks Corporation (SBUX) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Car and Driver
22 minutes ago
- Car and Driver
Trump Administration Blocks California EV Rules, Threatens Higher Tariffs
The Trump administration officially blocked a rule in California that would have banned the sale of purely gas-powered cars in the state starting in 2035. On Thursday, the president signed joint resolutions of Congress—effectively serving as a federal law to revoke California's policy. The president also threatened to raise automotive tariffs in the near future as a way to increase domestic auto manufacturing. On Thursday, President Trump signed joint resolutions of Congress that block California's attempt to ban the sale of purely gas-powered cars in its state. Allowed to stand, the California rule would have required that electric cars make up progressively larger shares of new car sales each year—until 2035, at which point the sale of new internal-combustion cars would be banned—though, under CAFE, plug-in hybrids would continue to be allowed. Justin Sullivan | Getty Images By signing the joint resolutions of Congress, which were passed by a Republican majority in May, Trump reversed the Biden administration's previous approval of the California law. According to a report by , Trump, speaking at the signing event, called the plan a "disaster" and said it would "effectively abolish the internal combustion engine, which most people prefer." The resolutions also revoke two other California clean-air policies—one requiring half of all new trucks sold in the state to be electric by 2035 and the other limiting the amount of nitrogen oxide cars and trucks emit. In addition to signing the joint resolutions, the president also threatened to increase U.S. automotive tariffs from their current 25 percent. The president said raising auto tariffs from their current level could provide more protection for the domestic auto industry. "I might go up with that tariff in the not too distant future," Trump said. "The higher you go, the more likely it is they build a plant here." The latest threat comes roughly a week after the president increased tariffs on foreign aluminum and steel to 50 percent, further increasing pressure on automakers. Jack Fitzgerald Associate News Editor Jack Fitzgerald's love for cars stems from his as yet unshakable addiction to Formula 1. After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn't afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf. Read full bio
Wall Street Journal
an hour ago
- Wall Street Journal
Podcast: Chime Financial Stock Soars in Nasdaq Debut
Plus: Oracle posts strong quarterly results boosted by the company's artificial-intelligence investments. Biotech company BioNTech acquires CureVac. Adobe raises its full-year outlook after posting higher-than-expected earnings. 🎧 Listen: The WSJ's Ariana Aspuru hosts the Minute Briefing podcast.
