Lionesses set for eye-watering payday with stars to scoop millions if they win Euros Final
The Lionesses will net more than just a trophy if they beat Spain on Sunday night - they will hit a stonking £15million jackpot, too. The players are set to bank millions in FA bonus payments, sponsorship bonuses, endorsement deals and social media pay if they win the Euros for the second time in three years.
The squad will share a £1.7m bonus from the FA, with each player in line to receive £73,000 – £18,000 more than they got after beating Germany at Wembley in 2022. The Lionesses are also set to bank an estimated £1m from sponsor bonuses, plus a further £2m from social media platforms TikTok and Instagram, according to experts.
Fresh endorsement deals could be worth £10m to the star players, doubling their earnings to more than £1m a year each. Sponsorship expert Nigel Currie said: 'The Lionesses could certainly cash in by retaining the Euros.
'It would be a unique achievement and the potential offers would far exceed those on the table currently. Many of the high-profile players can expect to earn million-pound endorsement contracts on the back of further success.'
Beth Mead, England's Euro 2022 top scorer, has already amassed a £1.5m fortune from her stellar career. The 30-year-old set up Mead 7 Limited the month after the Lionesses' Euro 2022 win, and posted assets of £1.3m the following year, including £623,165 in cash, after paying £193,151 in tax.
She has contracts with Nike, Elle UK and McDonald's, and reportedly earns £200,000 a year at Arsenal. With nearly 900,000 followers on TikTok and Instagram, she can command nearly £3,000 per sponsored post.
Like Mead, Lucy Bronze enjoys lucrative sponsorship deals and a chunky pay packet with WSL champions Chelsea.The 33-year-old full-back, who has amassed 139 England caps, has £702,920 in her firm LRTB Limited.
Club team-mate Lauren James, 23, tipped as a future England poster girl, has £594,989 in her firm, L James Ventures Limited. Based on the firm's tax bills, she earns around £600,000 a year from Chelsea, plus sponsorship contracts with Nike, Sure deodorant, Barclays, Optimum Nutrition and Google Pixel phones.
Lauren Hemp, 24, the four-time PFA Women's Young Player of the Year winner, has £371,909 in her firm, LM Hemp Ltd. She banked £270,000 last year and has a deal with Nike. Midfielder Georgia Stanway, 26, earned £350,000 in 2024. The Bayern Munich star has £312,700 in her company after paying bills.
Meanwhile, Alex Greenwood, 31, has £283,557 in her 'sports activities' firm 27 AG Limited and Chloe Kelly, 27, has a £2m deal with Land Rover, plus others with Calvin Klein and Nike, with £183,235 in her firm.
Lioness captain Leah Williamson, 28, is believed to be among the squad's highest earners, with a reported salary of £200,000 and deals with Gucci, Pepsi and Nike.
Alessia Russo, 26, and Keira Walsh, 28, both have five-figure sums. Lioness super-sub Michelle Agyemang, 19, has yet to file accounts for her new firm Fortr3ss Ltd.
The fearless teenager is set to be offered a string of deals following her heroic goals during the tournament. Ella Toone, who is worth £220,564, has admitted she'll 'never get used' to being the face of huge brands.
The 25-year-old midfielder is the face of body spray Impulse, and has featured in Charlotte Tilbury make-up adverts. Ella said: 'It's been a little bit embarrassing that every time we've been watching a game, my head comes on the screen in the adverts. It's something that you've just got to embrace.
'But I think for us as players, it's about what we do on the football pitch, and that will always be at the front of our minds.' Ella, from Tyldesley, near Wigan, predicted new star Michelle will receive a lot of attention.
She said: 'She might get papped eating a pasty like I did. I'll have to warn her about that.' UEFA has increased the total prize pot by 156% to £35.8m since Euro 2022. Although the women's game is growing, there is still a big gap compared to the £289m pot for the men's Euro 2024 tournament.
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