Danone's new ad encourages one to make healthier choices
HighlightsDanone India has launched a pioneering digital film for its flagship brand Protinex, produced entirely using artificial intelligence, to promote better nutrition and healthier lifestyles among Indians. The film, conceptualized by Pramod Sharma of Rediffusion, showcases the innovative use of AI technology for rapid content creation, emphasizing the importance of protein intake for growth, strength, and immunity. The campaign aims to reach a diverse audience across urban and rural demographics through major digital platforms, marking a significant advancement in digital advertising and health communication in India.
Danone, a leader in the nutrition, health, and wellness landscape, has partnered with
Rediffusion
and Raids to create a digital film for its flagship brand Protinex – entirely produced using artificial intelligence (AI).
This initiative aims to spark a nationwide protein revolution, encouraging millions of Indians to embrace better nutrition and healthier lifestyles through increased consumption of Protinex protein powder.
Danone India spokesperson said, 'Recognising the urgent need for awareness and behavior change, Danone India commissioned Rediffusion to develop a compelling and innovative digital brand anthem that resonates with India's diverse population.'
He added, 'Through this innovative AI-powered film, we are reinforcing our mission to empower consumers with knowledge, and encourage them to make protein an integral part of their daily diet.'
The film stands out as the first of its kind in India.
Conceptualised and scripted by Pramod Sharma, national creative director and his team at Rediffusion, the film has been created and produced end-to-end with cutting edge AI technology.
Sharma said, 'It has been an effort from our end to demonstrate the Agency's and the Client's commitment to innovation and future-forward storytelling. The AI-driven production enabled rapid content creation with
dynamic visuals
and a powerful narrative, highlighting the transformative benefits of adequate
protein intake
.'
Rishu Verma, senior vice president at Rediffusion said, 'This campaign marks a new era in
digital advertising
and
health communication in India
.'
Carol Goyal, who heads Raids said, 'This AI film strategically blends emotive storytelling with data-backed insights on protein's critical role in growth, strength, and immunity. It targets consumers across age groups and demographics, making the message accessible and relatable to urban and rural audiences alike.'
The Protinex film has been launched across major digital platforms, including social media, video streaming services, and online health communities, aiming for maximum reach and impact.
Watch the video here:
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